Nina Mažar is Professor of Marketing at Questrom School of Business at Boston University and author of the book Behavioral Science in the Wild (with Dilip Soman). Nina was the 2019 president of the Society for Judgment and Decision Making and has been named one of "The 40 Most Outstanding B-School Profs Under 40 In The World” (2014). With her focus on behavioral science she examines ways to help individuals and organizations make better decisions and increase societal welfare. Popular accounts of her work have appeared among others on NPR, BBC, Wired, and various NYTimes Bestsellers. Nina is the co-founder of BEworks and former inaugural Senior Behavioral Scientist of the World Bank’s behavioral insights team (eMBeD) in Washington, DC. She has served as advisor on boards of various government (e.g, Austria and Canada) and organizations (e.g., Irrational Labs in San Francisco, CA). She holds a Dr. rer. pol. in Marketing from the University of Mainz in Germany. In this podcast, she shares:Fascinating insights from her years of study about how morals, honesty and dishonesty guide our decisions. How an organization can impact a client or customer’s decisions at the moment they happen How pricing can be a powerful, and I would say overlooked, lever for affecting customer behavior How to design experiments to understand your customers’ underlying motives _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:59—Introducing Nina + The topic of today’s episode2:21—If you really know me, you know that...4:33—What is your definition of strategy?5:46—What is an insight you can share when it comes to honesty?8:29—Could you tell us about your work with the Ontario government on projects affecting human behavior?11:03—Can you share an experience where the attempt to influence human behavior backfired?12:42—How do you approach designing a behavioral science experiment as a company?16:14—What do organizations get wrong when they are looking to scale behavioral science and shape behavior?20:00—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://ninamazar.com/Thinkers50 Profile: https://thinkers50.com/biographies/nina-mazar/Linkedin: https://www.linkedin.com/in/ninamazar/Twitter: https://twitter.com/ninamazarThank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Whether building hyper-growth startups or advising Fortune 500 companies, the Royal Family or the United Nations, Lindsey McInerney has spent her career helping people understand the impact of cutting-edge technologies and adopt them early.An internet nerd and tech futurist, Lindsey has launched multiple projects in the metaverse and web3 space and remains excited about the ways crypto, blockchain, NFTs, and extended reality (XR) will change our digital and physical landscape.As Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world's largest brewer, she launched Stella Artois into the metaverse in an explosive partnership with ZED RUN, a crypto horse racing game.One of the first major brand executions in the space, the Cannes Lion award- nominated campaign, put Stella Artois on the map as the first beer brand and FMCG company in the metaverse and was well received by traditional and crypto media alike.McInerney was named to the 2023 ‘Thinkers50 Radar List’, a cohort of 30 thinkers whose ideas are predicted to make an important impact on management thinking. She has also been named one of ‘The 30 Most Influential People in the Metaverse’, one of ‘The Most Prominent Digital Futurists to Watch Out For in 2022’, one of the ‘Top Players of the Metaverse' and an 'Adweek Pride Star class of 2022'.As Founder and CEO of Black Sun Labs, Lindsey works with executives, teams and personalities on their web3 and metaverse strategies. She is also the CEO of Sixth Wall, a technology and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov.In this podcast, she shares:How important it is to learn to pivot in the ever-changing digital landscapeWhat the Metaverse, NFTs, Augmented Reality and Virtual reality all are in simple terms—and where they bring new opportunities to businessesHow any brand can distill the essence of their business to launch into the metaverse and emerging tech space _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:45—Introducing Lindsey + The topic of today’s episode2:19—If you really know me, you know that...3:41—What is your definition of strategy?4:47—Could you start off with a simple definition of the metaverse?10:10—Would you say the physical technology of modern devices have an impact on their adoption?14:17—What kind of applications do you see for companies that are in more traditional industrial and infrastructure industries?16:01—How does blockchain or NFTs fit into this bigger picture?20:05—How do you transfer a brand and its essence to the metaverse?23:06—How should a company structure their team to move into this new space of technology?25:56—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Thinkers50 Profile: https://thinkers50.com/biographies/lindsey-mcinerney/Linkedin: https://uk.linkThank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

David Rogers is one of the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. David defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking. In his newest book, The Digital Transformation Roadmap, he tackles the biggest barriers to DX success and offers a blueprint to rebuild any organization for continuous digital change. David has helped shape the way companies around the world transform their business for the digital age, working with senior leaders at corporations including Google, Microsoft, Citigroup, Visa, HSBC, GE, Toyota, Cartier, Pernod Ricard, China Eastern Airlines, and NC Bank Saudi, among others. He regularly delivers keynotes at conferences on all six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist. At Columbia Business School, Rogers is faculty director of executive education programs on digital business strategy and on leading digital transformation, having taught over twenty-five thousand executives. In this podcast, he shares:What companies usually get wrong when they pursue a digital transformation The cognitive barriers that most often stop companies from effectively embracing digital transformation Lessons from some really tangible cases from Intel and Disney, to the New York Times, what works and what doesn’tWhy digital technologies ultimately are changing how organizations will organize themselves _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:46—Introducing David + The topic of today’s episode3:03—If you really know me, you know that...4:01—What is your definition of strategy?5:50—Can you give us an example of a company that successfully mastered digital transformation?8:20—Can you lay out the five domains that you outline in your book, The Digital Transformation Roadmap?11:05—As we become aware of the cognitive biases we carry, then what are some strategies that companies can think about maybe in customer strategy?14:00—Have you found a framework or tool that you think is particularly good for culture transformation?17:06—Where can people get in touch with you and follow your work?17:30—What's something important you changed your mind about?19:47—How do you get people to support a cultural change and transformation?20:38—How do digital tools help in a cultural transformation?__________________________________________________________________________________________Additional Resources: Personal Page: davidrogers.digitalLinkedin: https://www.linkedin.com/in/davidrogersdigital/Columbia faculty page: Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Miklós Dietz is a senior partner at McKinsey & Company, where he leads McKinsey’s banking strategy and innovation work globally and is the managing partner of the Vancouver office. Miklos’s specialty is in helping financial services companies and other organizations harness digital technology and stay ahead of emerging trends. He is the author of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, a compelling and practical books I’ve read on this shift strategists have been tracking now for a decade of the erasing of barriers and growing cross-section competition .He is the founder and chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in 40+ countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters. Miklós is a certified financial analyst, a member of the CFA Institute, and a founding member of the Hungarian Society of Investment Professionals.In this podcast, he shares:Why now? We’ve been talking about the erosion of industries boundaries for years now, but Miklos offers the economic and technological reasons why we are about to step into a new era of ecosystem-based competition.A picture of what this future would be like when the 88 sectors of the global economy reconfigure into a smaller number of ecosystems.Some very specific strategic exercises and steps you can act on right now to move position your organization to thrive in emerging ecosystem economy._________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:51—Introducing Miklos + The topic of today’s episode2:51—If you really know me, you know that...4:15—What is your definition of strategy?5:15—What is the argument for 'why now'? Why is this the time from an economic perspective for a shift to ecosystems?9:55—What do you think is the future of data?11:27—How many sectors are there now, and if they reconfigure into ecosystems, can you give us an example of what that looks like?14:38—If a company wants to start building capabilities to work within an ecosystem rather than a sector—where do they start?18:23—Does migrating an ecosystem economy reduce startup costs and risk for experimentation?20:12—Do you have any last advice on how companies can start migrating into an ecosystem economy?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.mckinsey.com/our-people/miklos-dietzLinkedin: https://ca.linkedin.com/in/miklosdietzThank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Dr. Tomas Chamorro-Premuzic is an international authority in people analytics, talent management, leadership development, and the Human-AI interface. He is the Chief Innovation Officer at Manpower Group, co-founder of Deeper Signals and Metaprofiling, and Professor of Business Psychology at both University College London, and Columbia University. He has previously held academic positions at New York University and the London School of Economics, and lectured at Harvard Business School, Stanford Business School, London Business School, Johns Hopkins, IMD, and INSEAD, as well as being the CEO at Hogan Assessment Systems. Tomas has published 10 books and over 200 scientific papers, making him one of the most prolific social scientists of his generation. He is a frequent contributor to Fast Company, the Guardian, Forbes, and the Harvard Business Review. His latest book is I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. In this podcast, he shares:The link between diversity and ROI What many organizations get wrong when identifying talent that has potential How AI and data analytics are going to change how organizations in the future select, develop, and manage talent _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:51—Introducing Tomas + The topic of today’s episode2:20—If you really know me, you know that...3:02—How would you tie the win of the recent Argentina world cup win to what you know of talent and leadership training?5:05—What can we learn about identifying talent from soccer?7:16—What is the difference between a manager and a leader?10:33—What do people look at when trying to determine talent early on?15:10—What is the right mechanism for spotting the right talent decisions?12:12—What do you think is the link between diversity and organizational success?21:26—How can people learn from you and connect with you?__________________________________________________________________________________________Additional Resources: Personal Page: https://drtomas.com/Linkedin: https://www.linkedin.com/in/drtomaschamorroTwitter: twitter.com/drtcpThank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Lele Sang is Globe Fellow at the Wharton School of the University of Pennsylvania and coauthor (with Professor Karl Ulrich) of Winning in China: 8 Stories of Success and Failure in the World’s Largest Economy (Wharton School Press, 2021). She is also a contributor to Harvard Business Review and writes about international business. A formal journalist and editor, She has interviewed world leaders from prime ministers to Fortune 500 company CEOs. In addition to journalism, she had stints at startups and multinational corporations as a marketer in both the United States and China. Lele was a visiting scholar at the University of California - Berkeley, Graduate School of Journalism. She holds an MPA degree from the University of Pennsylvania. In this podcast, she shares:Several counter-intuitive lessons from the successes and failures of companies like Amazon, Norwegian Cruise Lines, and Intel Three conditions necessary to compete in ChinaWhat competitive advantages may not work in China though it works in your market Five key managerial decisions when competing in China_________________________________________________________________________________________"One characteristic of the Chinese market is consumers are open-minded, they always want to try new products and new services. So that actually provides an opportunity for global companies to create demand for their offerings."-Lele Sang_________________________________________________________________________________________Episode Timeline:00:00—Short preview of Lele's episode00:48—Introducing Lele + The topic of today’s episode2:04—If you really know me, you know that...4:09—What is your definition of strategy?5:04—Can you tell us how you went from being a journalist to where you are now?5:58—Can you explain what caused you to expand the focus of your book from being about the failure of tech companies entering China, to a broader focus?6:20—Can you give us an example of how competing in China is different than other markets?8:18—Can you give us examples of companies that successfully did enter the Chinese market, and what we can learn from them?10:41—What do you think we have to learn about Amazon's attempt to enter the Chinese market, which wasn't the most successful?12:49—What do you find that people most get wrong that doesn't work in the China context?14:00—You talk about five key managerial decisions you have to make to compete in China—can you brief us on those?16:16—How can people connect and learn from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.lelesang.com/Linkedin: https://www.linkedin.com/in/lelesangWharton Faculty Page: https://wsp.wharton.upenn.edu/book_author/lele-sang/Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Tom Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College. He is also a Visiting Professor at Oxford's Said Business School, a Fellow of the MIT Initiative on the Digital Economy, and a Senior Advisor to Deloitte's AI practice. He is a widely published author and speaker on the topics of AI, analytics, information and knowledge management, reengineering, enterprise systems, and electronic business. Tom has written, co-authored, or edited 23 books, including the first books on business analytics, enterprise AI, business process reengineering, knowledge management, attention management, and enterprise systems. He recently published “Working with AI,” and “Advanced Introduction to AI in Healthcare.” And just published “All in on AI: How smart companies win big with artificial intelligence” He has written over 300 articles for such publications as Harvard Business Review, Sloan Management Review, California Management Review, the Financial Times, and many other publications, and has been a columnist for the Wall Street Journal, Forbes, Information Week, and CIO. He has been named one of the world's top 25 consultants by Consulting magazine, one of the 100 most influential people in the IT industry by Ziff-Davis magazines, and one of the top 50 business school professors by Fortune magazine. In this podcast, he shares:Operational transformation to maximize the use of AINew products and services made capable by AIUsing AI to change customer behavior 5 levels of analytics organization _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode1:17—Introducing Tom + The topic of today’s episode3:25—If you really know me, you know that...4:59—What is your definition of strategy?6:00—How does competitive advantage change with the adoption and evolution of AI?7:13—What are the different ways in which companies are thinking about using AI?10:15—Could you elaborate on the idea that you don't have to be a digital-first company to be an AI-fueled one?11:17—What advice do you have for overcoming barriers to implementing AI?13:04—Do you have any lessons form companies that were able to make a successful cultural shift to AI?15:11—Could you talk about the different levels of tech or data maturity that companies fit into?18:10—Where do the teams that work on AI sit within a company?19:33—Is there a particular model or framework that you found particularly helpful that you'd like to share with us?21:26—How can people learn from you and connect with you?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.tomdavenport.com/Linkedin: https://www.linkedin.com/in/davenporttomTwitter: https://twitter.com/tdavThank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Tony O’ Driscoll is a Professor, Research Fellow and Academic Director at Duke University. His central message emphasizes that the key digital-age differentiator is not technology, but people. Tony is the co-author of the new release, Everyday Superhero: How You Can Inspire Everyone and Create Real Change at Work. His role as adjunct professor at Duke University’s Fuqua School of Business and Pratt School of Engineering afford him the unique opportunity to apply cutting-edge academic research to increasingly complex business challenges. He has spent the bulk of his professional and academic career at the nexus of business, innovation, technology, change, and learning, creating and implementing strategies that enable organizations to realize the full potential of their most valuable asset: human beings. There are few people in the world who have thought as deeply about the interface of technology and human organizations and imagined what the future models might be for how organizations will evolve than Tony. In this podcast, he shares:Why AI is going to transform the way we organize in ways we have never experienced in history The key reasons why strategy execution fails and some tips for addressing them Why attempts at organizational and digital transformation so often create resistance and how you can help mitigate that response_________________________________________________________________________________________"I started to realize at the end of the day, organizations are nothing without humans. The humans literally breathe life into every organization on this planet. And if they don't understand the why behind something or as they disagree with the premises or assumptions upon which any strategy has been formulated, you're going to have a really hard time. It'll be executed in the wrong way; it'll be killed rather than done. And that's where I became really interested in the human part of the system."-Tony O'Driscoll_________________________________________________________________________________________Episode Timeline:00:00—Short preview of Tony's episode00:58—Introducing Tony + The topic of today’s episode2:37—If you really know me, you know that...3:55—What's the difference between productive learning vs. creative learning?5:10—How AI has changed the new capabilities to change the human-machine interface7:13—Why is this level of technological revolution with AI and machine learning happening now, and how is it different, and how can we learn what will unfold?10:15—Why do 60-70 percent of strategies fail?11:39—Why humans are at the center of systems and technology12:53—What should strategists be thinking about human-centered transformation?15:48—How do you build accountability alongside trust?19:00—Could you explain how we are shifting paradigms as a global culture?20:39—How can people connect and learn from you?__________________________________________________________________________________________Additional Resources: Personal Page: http://tonyodriscoll.com/Linkedin: Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

John Mullins is an Associate Professor of Management Practice at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public. Since becoming an entrepreneurship professor in 1992, John has published five books, dozens of cases and more than 50 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards, and he is a frequent and sought-after speaker and educator for audiences in entrepreneurship and venture capital. John has authored and co-authored three widely-recognized books: The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up, Getting to Plan B: Breaking Through to a Better Business Model, and The Customer-Funded Business: Start, Finance or Grow Your Company with Your Customers’ Cash. John’s newest book, Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World (released January 2023), identifies what makes entrepreneurs “entrepreneurial” and provides a road-map for how anyone can adopt and master these mindsets to challenge assumptions, overcome obstacles, and mitigate risk. John has done executive education on five continents for a variety of organizations both large and small, including the Young Presidents’ Organization, Endeavor, the Entrepreneurs’ Organization, Kenya Airways, Merck-Serono, 3M, among many others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia. You can also listen to John on the From Founder to CEO podcast at London Business School. In this podcast, he shares:Why it's better to get customer funding than venture funding or getting your company to fund the new business Five ways to get customers to fund your business Six mindsets of successful entrepreneurs_________________________________________________________________________________________Episode Timeline:00:00—Introducing John + The topic of today’s episode2:34—If you really know me, you know that...3:41—What is your definition of strategy?4:00—What drove you to develop your current career path, after your original one?5:26—What was the topic you were known for that propelled you into becoming a London Business School professor?6:51—Could you tell us a little about your book, Getting to Plan B?8:49—Could you tell us about the story that illustrates the points in Getting to Plan B—it's so relevant to entrepreneurs?10:08—Your next book is about next book, The Customer-Funded Business?13:40—You say your most recent book, Break the Rules, is the most important book. Why is that?15:53—Could you describe the six mindsets of entrepreneurs you describe in your most recent book?20:59—Any last thoughts you'd like to leave Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Efosa Ojomo is the Director of the Global Prosperity research group at the Clayton Christensen Institute for Disruptive Innovation, an innovation-focused think tank based in Boston. Efosa is also on the faculty of Northwestern University’s Kellogg School of Management where he teaches the course, Entrepreneurship and Market Creation in Emerging Markets. Efosa was selected as one of 30 thinkers in the 2020 Thinkers50 Radar list. He researches and writes about how innovation can transform organizations and create inclusive prosperity for many. In January, 2019, alongside the late Harvard Business School professor, Clayton Christensen, he published the book, The Prosperity Paradox: How Innovation can Lift Nations Out of Poverty. Christensen was the world’s foremost thinker on Disruptive Innovation and was a mentor to Efosa Ojomo. Over the past several years, his work has been published and covered by the Wall Street Journal, Harvard Business Review, MIT Sloan Management Review, The Guardian, Quartz, Forbes, Fortune, The World Bank, NPR, and several other media outlets. He speaks and consults often on how organizations can develop a culture that fosters market-creating innovations, and has presented his work at TED, the Aspen Ideas Festival, the World Bank, Harvard, Yale, Oxford, and at several other conferences and institutions. His TED Talk on Innovation and Corruption has garnered over 2 million views. Efosa graduated from Vanderbilt University with a degree in computer engineering and received his MBA from Harvard Business School. In this podcast, he shares:How to apply disruption innovation theory to prosperity and poverty Three types of innovation: efficiency, sustaining, and market creating Five barriers to consumption which, if you can remove them, can open up new customers, sales, adoption, markets _________________________________________________________________________________________Episode Timeline:00:00—Introducing Efosa + The topic of today’s episode2:27—If you really know me, you know that...3:08—What is your definition of strategy?5:55—How did working with Clayton Christensen impact your career?7:33—Can you talk about disruption theory in the context of prosperity, as you developed it?10:31—Could you describe the three types of innovation?15:55—What are the reasons—that we can address—to unlock non-consumption?19:38—How can people connect with you and keep learning from you?__________________________________________________________________________________________Additional Resources: Personal Page: http://efosaojomo.com/Linkedin: https://www.linkedin.com/in/efosa-ojomo-95b74710Twitter: https://twitter.com/EfosaOjomoThank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast