

Grow Your Video Business with Ryan Koral
Ryan Koral
🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out.
Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video.
Every episode is packed with real talk, tactical strategies, and candid conversations to help you:
+ Book better clients (at better rates)
+ Build systems that don't rely 100% on you
+ Charge what you're worth—with confidence
+ Create videos that make an impact and grow your bottom line
If you're ready to stop winging it and start running your business like a pro—you're in the right place.
🎙️ New episodes drop every week.
đź”— Learn more at https://studiosherpas.com
Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video.
Every episode is packed with real talk, tactical strategies, and candid conversations to help you:
+ Book better clients (at better rates)
+ Build systems that don't rely 100% on you
+ Charge what you're worth—with confidence
+ Create videos that make an impact and grow your bottom line
If you're ready to stop winging it and start running your business like a pro—you're in the right place.
🎙️ New episodes drop every week.
đź”— Learn more at https://studiosherpas.com
Episodes
Mentioned books

Jul 4, 2022 • 50min
288. How to Break the Glass Ceiling in Your Commercial Film Business
We all know there can be a lot of struggle in leveling up your business to get that successful, well-balanced lifestyle you dream of—booking bigger jobs and reaching better clients, right? Today I'm joined by Daren Smith, author and founder of Craftsman Creative, who discusses his career arc from owning his first business doing post-production sound, then becoming a producer for both film and TV, to his role now as an author and educator for other business owners, helping to initiate the mindset shift that will get you there. Daren talks about transforming your mindset from one that limits growth to one that will empower you to achieve your highest goals, and how that mental shift will make ALL the difference in where your business can go. We compare some of our early career experiences and the ways we were unknowingly holding ourselves back—and how we each were able to make the necessary changes to course-correct and begin booking the jobs we always wanted. After hearing Daren talk about the things he's learned along the way, and how a five-figure creative can become a six-figure business owner, you'll be motivated to examine both your mindset and your business practices to see how you can do the same. Today Daren gives some great tips for creators who want to change their mindset and help them understand their value in the marketplace. What do you think? Could a mindset shift be a game changer for your business? Key Takeaways If you don't have the right mindset, it doesn't matter what you try, you'll get frustrated and end up jumping from one thing to another. Examine ways we were unknowingly holding ourselves back. Making necessary changes to course-correct and begin booking the jobs we always wanted. Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Find Daren Smith online and get a free, five-day email series on how to take your creative business to the next level. Follow Daren on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Jun 27, 2022 • 44min
287. The Power of Vulnerability with Mark Ostach
On this week's episode of the Grow Your Video Business Podcast we're getting vulnerable…really vulnerable. Mark Ostach joins the show this week to dive deep with Ryan and share their emotional experiences and how helping others win can help make you a winner in return. Ostach's goal is to restore energy and focus to organizations battling modern life's non-stop pace and growing sense of disconnection. He's done this with organizations that include Universal Studios, Detroit Pistons, Rocket Mortgage, Comerica Bank, Detroit Regional Partnership, DTE Energy, Consumers Energy, Michigan Economic Development Corp, Honigman, LLP, Thermo Fisher Scientific, BASF, Allstate, Hitachi, and others. Listen to the Courage to Connect podcast Follow Mark on InstagramHow has being vulnerable helped you in your life and your business? Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Jun 20, 2022 • 26min
286. Dealing With Last-Minute Client Requests
How do you react when you get a call, text, or email from a client or a potential client that has a last-minute urgent request? Do you drop everything you're doing to help your client? Does it de-rail your plans and stress you out? This week on the Grow Your Video Business Podcast Ryan goes solo to break down this all too often occurrence in the video industry and gives some incredibly helpful insight on how to deal with the dreaded last-minute request. We all love getting new clients, but this episode will help you to understand that sometimes the answer needs to be no. Ryan shares the importance of having boundaries, the top 5 things to consider before jumping into a new project, the importance of building a community, getting clear on deadlines, budgeting, and much more! Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Jun 13, 2022 • 1h 1min
285. How To Build the Right Team with Cassie Daniels
Look…we all know that building a team is difficult. It's time-consuming, mistakes are easy to make, and when you do make them they tend to be expensive. This week on the Grow Your Video Business Podcast we deep dive into the team-building process with our guest Cassie Daniels. Cassie is the owner of Brisbane-based video production company Builds by Captive Media. Their mission is to help construction industry businesses to build trust and be remembered by improving the quality of their content. Captive Media is also a huge fan of doing good and a proud member of 1% for the planet donating 1% of gross revenue to environmental not for profits. Cassie built the business after leaving her job of over a decade in corporate management and pursuing her goals of building a successful business in the creative industry. Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Jun 6, 2022 • 51min
284. How Funny Videos Will Make You More Money with Joseph Wilkins
Think back to your favorite commercial that you've ever seen…there's a good chance that it was a funny commercial wasn't it? There's something about funny videos that connect a potential product or service to their intended audience. This week on the Grow Your Video business podcast, things get funny when Joseph Wilkins of FunnySalesVideos.com joins the show. He breaks down his entire process to create his funny videos, how to work with writers, how much time and money you should expect to spend in the process, and much more. He also shares about his life and career, why massive corporations might not be your ideal client, and the importance of creativity if you want to succeed in this business.Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials, and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Find Joseph onlineFollow Joseph on Facebook | TwitterConnect with Joseph on LinkedIn Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

May 30, 2022 • 52min
283. Level Up Your Social Media with Elise Darma
This week on the Grow Your Video Business Podcast we're uncovering all the secrets to leveling up your social media game, without having to learn any dance trends. Elise Darma, is one of the greatest at helping not-so Insta famous business people make real revenue directly from social media in a manageable and sustainable way. She shares her step-by-step process on how to build an effective social media plan to reach your ideal audience, the different kinds of videos that attract the most traffic, and how to avoid the trap of perfectionism. Elisa has helped over 30,000 people truly grow their businesses, sell more programs and make more money. Enjoy! Find Elise Darma online Follow Elise on Instagram | TikTok | YouTube Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

May 23, 2022 • 54min
282. How To Diversify Your Income and Have More Fun with John Owens
Welcome back to the show! This week we're jumping in with John Owens of Frame Voyager to uncover some tried and true tips to help you diversify your income and have more fun while you're doing it! John Owens is the director of Frame Voyager and he's an avid black magic design user. John drops so many gems about how he does his Youtube editing, the best editing software, and the importance of connections and being authentic to yourself when growing your business. How are you creatively diversifying your business? Follow John on YouTube | Facebook | Instagram Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

May 16, 2022 • 56min
281. How To Create Viral Videos with Amanda Vernaci
Have you ever thought about using the content that you create in your video business to generate revenue on social media? This week on the Grow Your Video Business Podcast, Amanda Vernaci joins Ryan to share her journey creating a DIY social media following of over half a million on Instagram and over 1.2 Million on TikTok. Amanda shares the tools, tips, and tricks that she uses to viral worthy content, how to be authentic, and how to train your audience to be consistent. Amanda is a fearless, self-taught, DIY-er helping people transform their homes with their own two hands on her Instagram and Tik Tok accounts @comestayawhile! She shares real projects, real mistakes & real life. In the last 3 years, Amanda has grown her Instagram following to over 579k and recently hit the 1 million mark on Tik Tok! Amanda has 10 years of professional experience in website development and social media marketing. With her experience as a content creator, paired with her professional experience, Amanda has a wealth of knowledge and strategy to share with you. She has worked with over 100 brands and was able to turn her side hustle into a six-figure business and wants to help you do the same! Follow Amanda on Instagram | TikTok Take the course for Instagram Growth Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

May 9, 2022 • 57min
280. Finding Work-Life Balance with Mike Myers
What does success mean to you? How do you define it? This week on the Grow Your Video Business Podcast we want you to challenge your thinking when it comes to success. Ryan digs into work-life balance with Mike Myers, the real nitty-gritty of being an entrepreneur, how to create a business that gives you the freedom you want and much, much more. Mike is a full-time video producer, wedding filmmaker, photographer and has recently added podcaster to his resumé; owner of May Morning Studios and Caret Film Company…getting his feet wet in the wedding industry, Mike started filming videos in 2011 and hasn't looked back since. He still thoroughly enjoys filming weddings through his wedding brand, May Morning Studios, and has expanded his passion toward commercial and corporate work with Caret Film Co. Find Mike onlineFollow Mike on Instagram | Instagram | Facebook | Facebook Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Apr 25, 2022 • 57min
278. The Value of Having a Clearly Defined Prospect with Josh Usheroff
This week on the Grow Your Video Business Podcast Ryan sits down with Josh Usheroff to uncover some of the greatest growth hacks in the industry, how to find your niche, building a team, and much more. Josh Usheroff is a producer and cinematographer based in Montreal, Canada. Since 2008, he has been running Black Box Productions with his business partner Ben Goloff. Josh primarily works with brands and agencies to produce commercials and branded content. Past clients include Air Canada, Samsung, Budweiser, IBM, BMW, Mattel, and many more. Over the years, he's filmed videos with countless celebrities, 3 prime ministers and the Dalai Lama. He's directed music videos for Broken Social Scene and Martha Wainwright, as well as DP'd projects with Sam Roberts Band and Azealia Banks. Whether working with brands or musicians, Josh always strives to insert craft and creativity into his work. He's currently launching a new video agency called The Fun Machine focusing on the toy and gaming industry. Today, he's going to share with us his lessons from the field after operating a production company for over a dozen years... Find Josh Usheroff online at BlackBox Productions & The Fun MachineFollow Josh on Instagram | Facebook | Twitter Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!


