Grow Your Video Business 254: Why Being in Control of Your Time is the Key to Growth w/ Jordan Berns
With everything on your plate, how can you grow your video business without burning out? How do you find the right clients and projects that you love? Today’s guest wears many hats and explains how he creates a successful and sustainable balance between them all.
Key Takeaways
Be intentional with how you spend your time. By being efficient, you’ll save time and be able to focus on what really moves your business forward.
Confidence is crucial to landing new work. Be open to opportunities and ready to take them when they arrive.
About Jordan Berns
Jordan Berns is a video producer/DP/editor and founder of JSB Video located in Seattle, WA. In Jordan’s 5+ years of experience, he has won multiple awards for his student short films including the Vincentian Award for social impact.
After graduating college at the University of Nevada, Reno with a degree in journalism and entrepreneurship, he was hired to start an African sports television show where he traveled the world interviewing the likes of Victor Oladipo, Seyi Olofinjana, Izu Ugonoh, and many more. After 2.5 years and 5 seasons, he left to start his own production company in Seattle.
Creating Balance So You Can Focus on Your Clients
With all his many roles in his business, Jordan is very intentional with his time. Sometimes, he even has to step back and take time away, even if just for a few hours. This gives him room to get his creative juices flowing and rest his mind and body. When it’s so easy to get caught up in the minutiae of business, these little breaks become essential to staying focused on the bigger picture.
Within this headspace, Jordan is able to focus on creating solid relationships with his clients. Building a comfortable connection is an essential part of putting clients at ease. By emphasizing the experience of the filming process, he finds that clients are eager to come back again and again.
Where to Find Retainer Clients
I imagine that we all want retainer clients. But many clients just want one video. Jordan intentionally seeks out clients who will need a lot of work overtime. Media companies are a good place to look. So is Upwork. In fact, that’s where Jordan finds the majority of his clients. Sites like this are where you’ll find potential clients just starting their video process who need an expert like you.
What do you do to put your clients at ease? How do you manage your time to leave room for creative space? Leave a comment on the episode page!
In This Episode:
- How Jordan creates a balance between his many roles at work [5:30]
- The importance of focusing on client experience [11:15]
- Investing in your business to fuel its growth [15:55]
- How to secure retainer clients [20:00]
- Finding great opportunities when you lack experience in the industry [24:45]
Quotes
“Sometimes you gotta step away to find inspiration.” [11:11]
“It’s being able to find clients that you can get on retainer. It comes back to that personal aspect of the business. If you’re able to create a comfortable environment for somebody and they like you, they’ll come back for more.” [18:58]
“I want to be doing work that changes people’s lives, that can inspire people to either change their minds or change policy.” [27:14]
“You have to invest the time into the craft. You have to invest time into creating that portfolio - putting yourself into a position to get opportunities.” [31:02]
Links:
Join the Grow Your Video Business Facebook Group
Follow Jordan on Facebook | Instagram | TikTok
Procrastinate on Purpose by Rory Vaden
Additional Links:
Check out the full show notes page
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