Make It Happen Mondays - B2B Sales Talk with John Barrows

Guest host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with Godard Abel, CEO and Co-Founder of G2. Godard shares invaluable insights into the world of software buying and selling from G2, as well as his 2 $400m+ exits SteelBrick to SalesForce and BigMachines to Oracle. He highlights the importance of building a trusted reputation, how tech partnerships unlocked organic growth at BigMachines, the importance of data and content integrations, and the future of software recommendations with Monty, G2's AI tool. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipConnect with Russell on LinkedIn: https://www.linkedin.com/in/russellbradleycook/Connect with Godard on LinkedIn: https://www.linkedin.com/in/godardabel/Visit the G2 Website: https://www.g2.com/Visit the HubSpot Website: https://www.hubspot.com/

Host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with guest Doug Winter, CEO and Co-Founder of Seismic, a leading sales enablement company. As an Engineer turned Entrepreneur, Winter shares his insights on the importance of partnerships for efficiency in the go-to-market motion, discusses the phases of a company's sales enablement journey and touches on the potential of AI in sales and marketing.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipConnect with Doug on LinkedIn: https://www.linkedin.com/in/doug-winter/Doug’s Twitter/X: https://twitter.com/SeismicJDWVisit the Seismic Website: https://seismic.com/Seismic Twitter/X: https://twitter.com/SeismicSoftwareSeismic Instagram: https://instagram.com/seismicsoftwareSeismic YouTube: https://www.youtube.com/user/seismicsoftwareConnect with Russell on LinkedIn: https://www.linkedin.com/in/russellbradleycook/Visit the HubSpot Website: https://www.hubspot.com/

Jason Bay, founder and CEO of Outbound Squad, discusses the impact of AI on sales coaching. He emphasizes the need for fundamental skills in training and investing in frontline leaders. Tactical tips on engaging with executives, de-risking purchases, and reverse engineering lost deals are shared. The power of upfront contracts and having uncomfortable conversations in business deals is explored.

Gil Allouche is the co-founder and CEO of Metadata, a marketing operating system. Join us as we dive into the importance of building and selling in tandem, exploring topics such as Account-Based Marketing, the impact of AI on organizations, and the power of personal branding. Gil shares his insights on the vital relationship between sales and marketing, emphasizing the need for collaboration, trust, and a fast feedback loop. Gil's real-world experiences and expertise shed light on how organizations can optimize their sales and marketing strategies to achieve success in any economic climate. Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Gil on LinkedIn: https://www.linkedin.com/in/gilallouche/ Check out his website: https://metadata.io/ 

John Vagueiro is an eternal optimist. He’s also the founder and CEO of Adapting Social, a digital marketing agency that validates and elevates small businesses to help them become authorities in today’s competitive world. In this week’s episode, John Vaguiero talks about how he has become a very hopeful and optimistic person despite childhood poverty, adversity, anxiety, and other mental health issues. He even provides some tactical advice for taking that first step into entrepreneurship, managing your calendar, practicing self-discipline, and overcoming depression in all areas of your life.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Follow John Vagueiro on LinkedIn: https://www.linkedin.com/in/john-vagueiro

As the founder and CEO of Empowered Engagement, Kelley O’Keeffe has dedicated her professional career to helping women thrive in executive roles. She worked as a tech sales executive for years, but when fertility issues made it difficult for her to work the long hours required in the corporate world, Kelley chose entrepreneurship. Today, she spends her time repairing broken talent pipelines and honing women’s revenue generation skills across some of the world’s biggest companies. Listen in as Kelly offers some actionable and practical advice for promoting gender equity and diversity in the workplace.Are you looking for ways to take your sales or business career to the next level? John’s signature programs and on-demand courses can help you Make It Happen. Visit www.jbarrows.com to get started right now.Follow Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Kelley O’Keeffe on LinkedIn: https://www.linkedin.com/in/kelleyokeeffe/

Jim Fielding is a busy man. He’s the president of the Archer Gray Co-Lab Group, the author of All Pride, No Ego: A Queer Executive’s Journey to Living and Leading, and a leader of consumer product groups with prominent brands like Disney, Dreamworks, and Twentieth Century Fox, among others. In this week’s episode, John and Jim talk about some of today’s most pressing topics, such as our skewed perception of the world due in part to social media, the superpower of personal and professional authenticity, and real-world tips for making society a more inclusive and accepting place for everyone, including the LGBTQ+ community.Do you want to become your authentic self? You can Make It Happen with coaching and training from John Barrows at www.jbarrows.com.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Follow Jim Fielding on LinkedIn: https://www.linkedin.com/in/jamesdfielding/Also Visit: www.allpridenoego.com

As the CMO at Planful, Rowan Tonkin is uniquely positioned to discuss one of today’s hottest topics: the gap between sales and marketing. In today’s episode of Make It Happen Monday, John and Rowan explain how a lack of marketing transparency paired with the microanalysis of sales professionals’ performance can drive a wedge between departments and stunt a company’s growth. Rowan provides some valuable guidance for leveraging finances, transparency, and trust to bridge the gap, and the two discuss other issues including budget cuts during hardships, attribution, and personal branding.Ready to overcome the obstacles you face in your career with insight from some of the world’s leading sales professionals? Check out www.jbarrows.com and Make It Happen today.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Rowan Tonkin on LinkedIn: https://www.linkedin.com/in/rowantonkin/

Adam Jay is the founder and owner of Adam Jay Consulting and one of Demandbase’s top 25 sales executives for 2023. After getting his start in tech sales, Adam quickly advanced into leadership positions and discovered the importance of culture-first leadership. Listen in as Adam and John talk about the differences between leadership and management, the importance of encouraging authenticity, and the true role a leader plays in developing the next generation of sales professionals in an increasingly AI-driven world.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Adam Jay on LinkedIn: https://www.linkedin.com/in/adambjay/Also visit www.adamjay.io and https://revenue-reimagined.com/

In this episode John goes back to his roots and talks tactics with cold calling expert Jeremy Chen. Jeremy started his career as a door-to-door salesperson for a telecom company and worked his way through the ranks. In today’s episode of Make It Happen Monday, John and Jeremy hone in on the practice of cold calling, why so many sales professionals avoid it, and why it is still relevant in today’s tech-driven world. Jeremy also provides valuable tactical advice for optimizing connect rates and generating qualified leads with cold calls.Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Jeremy Chen on LinkedIn: https://www.linkedin.com/in/jeremy-chen51/Also visit: https://jeremychensales.com/And follow @Jeremy Chen on socials