Brainfluence

Lots of people make resolutions to start the year, but most such resolutions are abandoned quickly. Roger Dooley explains how to use the principles of behavior design and the Fogg Behavior Model to accomplish positive change and achieve major goals at the start of a year or at any other time. He'll give you actionable tips and real-life examples of how to apply these principles to your life and ensure that you're not one of the 80% of people who ditch their resolutions in the first month of the year. Listen in to learn why specificity is important, resources you can use to achieve your goals, and how to use friction to your advantage. You can find show notes and more information by clicking here: https://bit.ly/3b7q20A

David Burkus is the bestselling author of four award-winning books about business and leadership. His ideas have been featured in the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and many other media outlets, and his TED Talk has over 2 million views. He's worked with brands like Google, Stryker, Fidelity, Viacom, and even the US Naval Academy. In this episode, David shares insights from his new book, Leading from Anywhere: The Essential Guide to Managing Remote Teams. Listen in to learn why the work-from-anywhere culture is here to stay, as well as how organizations can shift to embrace the change and build a cohesive team that relies less on Zoom happy hours and more on autonomy and trust. David also gives his best advice for building team cohesion when your entire team works remotely and discusses why the cost of replacing a bad employee is so high (though it's probably not the reason you think it is!). You can find show notes and more information by clicking here: https://bit.ly/3nQhA9m

*Original air date: Aug 3, 2017.* When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant, from his newest book, Perennial Seller: The Art of Marketing Work that Lasts. Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial. You can find show notes and more information by clicking here: http://bit.ly/2uQftcD

*Original air date: Feb 21, 2019.* Albert-László Barabási is a network scientist whose work has led to many breakthroughs, including the discovery of scale-free networks in 1999. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, he has done extensive research on success over the years, and continues to be one of the most cited scientists today. Listen in as he shares insights from his latest book, The Formula: The Universal Laws of Success, including how to gain traction and visibility and the common misconception about creativity in youth. You'll learn the scientific measures of success, as well as what his research has shown about the key factors that help to create it. You can find show notes and more information by clicking here: http://bit.ly/2tlt2ze

Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he holds an MBA from BGSU, an MA, and a Ph.D. in Media Psychology from Fielding Graduate University. In this episode, he shares insights from his latest book, The Serenity Code, including the relationship between stress and anxiety and how to respond to stress in a healthy way. Listen in as Christophe shares how to take back control of our nervous system, as well as the importance of self-love—but not in a narcissistic way. You will learn why young people are suffering most during the pandemic, the benefit of connecting with nature, and how owning a pet can calm you down. You can find show notes and more information by clicking here: https://bit.ly/3lHxn8y

Joseph Michelli, Ph.D., is a certified customer experience and speaking professional. He is also Global Guru's #1 US-based customer service expert and the author of ten business books about companies like Airbnb, Starbucks, Zappos, Mercedes-Benz, and The Ritz-Carlton Hotel Company. In addition to being a Wall Street Journal and New York Times #1 bestselling author, Joseph helps leaders and frontline team members drive customer loyalty and referrals Listen in as Joseph discusses something extremely timely as we collectively go through a global pandemic: how to best lead a company during the midst of massive upheaval and uncertainty. He'll share why now it's more important than ever to be employee-obsessed, how the work-from-home movement has shifted over the course of the pandemic, and why taking care of yourself should also be a top priority. You can find show notes and more information by clicking here: https://bit.ly/2HRTdZ8

Bas Wouters is an expert in persuasion. As an online lead generator, he caused serious disruption in the kitchen industry, generated millions in sales as a result, and is the only person in the world who can call himself a Cialdini and BJ Fogg Certified Trainer. Joris Groen is a psychologist and user experience designer who specializes in online persuasion. He has improved the results of hundreds of websites, online shops, apps, and online campaigns for notable companies like KLM, Mercedes-Benz, and bol.com. Both experts join me today to discuss how to turn visitors into buyers in the online space by applying behavioral psychology techniques—including one common technique from the 1970s that is making a revival now in the digital landscape. They'll also share some of their insights into how to reduce or eliminate buyer's remorse, increase authority or social proof, and how some unique applications of the Cialdini method are working well in the digital world. You can find show notes and more information by clicking here: https://bit.ly/36WEpB0

Matthew Pollard is a sales expert and the founder of Rapid Growth Coach. He's a speaker, blogger, and podcaster, as well as the author of The Introvert's Edge and his newest book, The Introvert's Edge to Networking. Today Matthew joins the show to share his tips on becoming better at networking, whether it's in person or virtually. Listen in as he explains the importance of niching down and branding yourself accordingly so that you stick out from the crowd. You will learn how to properly do cold outreach, the benefit of sending a voice memo over a generic message, and more. You can find show notes and more information by clicking here: https://bit.ly/38U1PtF

Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science, reason, and common sense. A pioneer in the application of evolutionary psychology to consumer behavior, he joins the show today to share his knowledge on the topic, diving deep into why this is so important in today's world. Listen in as Gad shares insights from his book, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and explains the concept of comparative psychology. You will learn the main issues with social sciences, how to apply an evolutionary lens to understand our cognitive vices, and the importance of studying marketing—even if you are knowledgeable about the subject at hand. You can find show notes and more information by clicking here: https://bit.ly/368yE2Y

Tim Kachuriak is a nonprofit thought leader, author, co-author, lead researcher, and speaker, as well as the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that helps charities, nonprofits, and NGOs grow their resource capacity. His work has led him to ask one very important question: Why do people give? In this episode, Tim will be sharing what he's learned through his research about how various organizations solicit donations, what works best (and what doesn't work) for fundraising, and the motivations behind why people undertake such an irrational action of giving their hard-earned money away to something intangible. Listen in to learn the deeper motivation behind why people are inspired to donate and Tim's best tips for increasing donations for nonprofits and smaller e-commerce companies alike. You can find show notes and more information by clicking here: https://bit.ly/3elkizR