Brainfluence

*Original air date: Feb 21, 2019.* Albert-László Barabási is a network scientist whose work has led to many breakthroughs, including the discovery of scale-free networks in 1999. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, he has done extensive research on success over the years, and continues to be one of the most cited scientists today. Listen in as he shares insights from his latest book, The Formula: The Universal Laws of Success, including how to gain traction and visibility and the common misconception about creativity in youth. You'll learn the scientific measures of success, as well as what his research has shown about the key factors that help to create it. You can find show notes and more information by clicking here: http://bit.ly/2tlt2ze 

Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he holds an MBA from BGSU, an MA, and a Ph.D. in Media Psychology from Fielding Graduate University. In this episode, he shares insights from his latest book, The Serenity Code, including the relationship between stress and anxiety and how to respond to stress in a healthy way. Listen in as Christophe shares how to take back control of our nervous system, as well as the importance of self-love—but not in a narcissistic way. You will learn why young people are suffering most during the pandemic, the benefit of connecting with nature, and how owning a pet can calm you down. You can find show notes and more information by clicking here: https://bit.ly/3lHxn8y 

Joseph Michelli, Ph.D., is a certified customer experience and speaking professional. He is also Global Guru’s #1 US-based customer service expert and the author of ten business books about companies like Airbnb, Starbucks, Zappos, Mercedes-Benz, and The Ritz-Carlton Hotel Company. In addition to being a Wall Street Journal and New York Times #1 bestselling author, Joseph helps leaders and frontline team members drive customer loyalty and referrals Listen in as Joseph discusses something extremely timely as we collectively go through a global pandemic: how to best lead a company during the midst of massive upheaval and uncertainty. He’ll share why now it’s more important than ever to be employee-obsessed, how the work-from-home movement has shifted over the course of the pandemic, and why taking care of yourself should also be a top priority. You can find show notes and more information by clicking here: https://bit.ly/2HRTdZ8

Bas Wouters is an expert in persuasion. As an online lead generator, he caused serious disruption in the kitchen industry, generated millions in sales as a result, and is the only person in the world who can call himself a Cialdini and BJ Fogg Certified Trainer. Joris Groen is a psychologist and user experience designer who specializes in online persuasion. He has improved the results of hundreds of websites, online shops, apps, and online campaigns for notable companies like KLM, Mercedes-Benz, and bol.com. Both experts join me today to discuss how to turn visitors into buyers in the online space by applying behavioral psychology techniques—including one common technique from the 1970s that is making a revival now in the digital landscape. They’ll also share some of their insights into how to reduce or eliminate buyer’s remorse, increase authority or social proof, and how some unique applications of the Cialdini method are working well in the digital world. You can find show notes and more information by clicking here: https://bit.ly/36WEpB0

Matthew Pollard is a sales expert and the founder of Rapid Growth Coach. He’s a speaker, blogger, and podcaster, as well as the author of The Introvert’s Edge and his newest book, The Introvert’s Edge to Networking. Today Matthew joins the show to share his tips on becoming better at networking, whether it’s in person or virtually. Listen in as he explains the importance of niching down and branding yourself accordingly so that you stick out from the crowd. You will learn how to properly do cold outreach, the benefit of sending a voice memo over a generic message, and more. You can find show notes and more information by clicking here: https://bit.ly/38U1PtF 

Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science, reason, and common sense. A pioneer in the application of evolutionary psychology to consumer behavior, he joins the show today to share his knowledge on the topic, diving deep into why this is so important in today’s world. Listen in as Gad shares insights from his book, The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and explains the concept of comparative psychology. You will learn the main issues with social sciences, how to apply an evolutionary lens to understand our cognitive vices, and the importance of studying marketing—even if you are knowledgeable about the subject at hand. You can find show notes and more information by clicking here:  https://bit.ly/368yE2Y 

Tim Kachuriak is a nonprofit thought leader, author, co-author, lead researcher, and speaker, as well as the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that helps charities, nonprofits, and NGOs grow their resource capacity. His work has led him to ask one very important question: Why do people give? In this episode, Tim will be sharing what he's learned through his research about how various organizations solicit donations, what works best (and what doesn't work) for fundraising, and the motivations behind why people undertake such an irrational action of giving their hard-earned money away to something intangible. Listen in to learn the deeper motivation behind why people are inspired to donate and Tim's best tips for increasing donations for nonprofits and smaller e-commerce companies alike. You can find show notes and more information by clicking here: https://bit.ly/3elkizR

*Original air date: Jan 3, 2019.* Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been viewed over 150,000 times. In this episode, Brian shares examples of how Cialdini's Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived authority, and more. You can find show notes and more information by clicking here: http://bit.ly/2EU468R   

Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian city of Toowoomba. With a keen interest in the power of the customer and employee experience, he tested and implemented strategies for improving experiences in a variety of sectors. During his time in the telecommunications industry, he improved the customer experience in a number of verticals by over 100 percent, saved tens of millions of dollars in a matter of months in retail and media, and created tens of millions in revenue improvement through his initiatives. In this episode, Jason shares his thoughts on the fusion of the customer and employee experience, what metrics you should really be looking at to determine the experience your customers are having, and his single best piece of advice for improving that experience. He will also give his insider perspective on where he sees the automobile industry evolving, including whether the dealership model will become a thing of the past. You can find show notes and more information by clicking here: https://bit.ly/3lNUyOU

Erich Joachimsthaler is an award-winning author, co-author, speaker, visiting professor at many of the world’s leading schools, and Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms. He is also a branding expert, and his latest book, THE INTERACTION FIELD: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, shines a light on a new way of looking at a successful business model for the future. Listen in as Erich explains the differences and similarities between interaction fields, ecosystems, and platforms, as well as why interaction fields are the business model of the future—with a focus on collaboration over competition. He will also share the missed opportunity that Burberry had to overcome many friction challenges and how Tesla is a true example of an interaction field in how it solves problems simultaneously for consumers, industry, and society. You can find show notes and more information by clicking here: https://bit.ly/2GOhUoF