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Brainfluence

Roger Dooley
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Top mentioned books

Here are the most frequently recommended books on the Brainfluence podcast:
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#1 Mentioned in 1 episodes

Triggers

How We Can Stop Reacting and Start Healing
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David Richo
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#2 Mentioned in 1 episodes

Mojo

How to Get It, How to Keep It, How to Get It Back if You Lose It
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Marshall Goldsmith
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#3 Mentioned in 1 episodes

What Got You Here Won't Get You There

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Marshall Goldsmith
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