#11859
Mentioned in 2 episodes
The Activator Advantage
None
Book • 2024
Matt Dixon's "The Activator Advantage" explores five distinct business development personas, highlighting the 'Activator' profile as the most successful.
The book delves into the strategies and habits that define activators, emphasizing proactive value creation and relationship building.
It challenges traditional sales approaches and offers a data-driven perspective on achieving top performance.
The research is based on a survey of 3,000 professionals, revealing insights into how activators manage their networks and turn rejection into opportunity.
The book provides actionable frameworks for readers to adopt the activator mindset and improve their business development outcomes.
The book delves into the strategies and habits that define activators, emphasizing proactive value creation and relationship building.
It challenges traditional sales approaches and offers a data-driven perspective on achieving top performance.
The research is based on a survey of 3,000 professionals, revealing insights into how activators manage their networks and turn rejection into opportunity.
The book provides actionable frameworks for readers to adopt the activator mindset and improve their business development outcomes.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Matt Dixon , it details a study of professionals and the key behaviors that make them successful in business development.
Matt Dixon , it details a study of professionals and the key behaviors that make them successful in business development.
57 snips
736: How High Performers Land New Business, with Matt Dixon
Mentioned by AJ Harbinger and Matt Dixon throughout the podcast as the basis for their discussion on business development strategies.
Matt Dixon throughout the podcast as the basis for their discussion on business development strategies.
29 snips
3 Traits of Rainmakers: What Top Performers Do Differently | Matt Dixon
Discussed by Matt Dixon as the book delving into the world of professionals who have to sell for a living.
Matt Dixon as the book delving into the world of professionals who have to sell for a living.
S2E304 How to Accelerate Your Business - The Activator Advantage with Matt Dixon
Mentioned by Kris Safarova as the latest book by 
Matthew Dixon , based on a global study of 3,000 partners.
Matthew Dixon , based on a global study of 3,000 partners.
553: Founding Partner of DCM Insights on What Today's Rainmakers Do Differently
