Brainfluence

Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different languages. He is also the president and CEO of INFLUENCE AT WORK and a popular keynote speaker. Many listeners are familiar with Robert and his Principles of Persuasion, but the launch of his new and expanded book is worth revisiting his theories on the psychology behind persuasion. Listen in as we discuss how to use shortcuts for persuasion, why words can be a powerful force, and how to use one particular social technology to up your persuasion game. You can find show notes and more information by clicking here: https://bit.ly/3aSo5UO

Matt Tullman is co-founder and CEO of Merchant Mechanics, and a founding partner at Bellwether Citizen Response. With over 25 years of experience in the consumer insights industry, Matt continues to pioneer the development and application of behavioral, implicit, and neuroscience research techniques that help brands better understand the subconscious emotional drivers of motivation and decision-making. His research has been published in prominent business publications and academic journals, including the Journal of Advertising Research, Forbes, and The Wall Street Journal.  In this episode, Matt discusses his latest article titled “How NOT To Fight Vaccine Hesitancy: Lessons from Brain Science (and Nancy Reagan)” and shares why the key to combating vaccine hesitancy is to appeal to the emotional side of vaccine objections. He also discusses why all the science in the world will not be enough to combat vaccine hesitancy, and what the focus should be on instead. You can find show notes and more information by clicking here: https://bit.ly/3vBGxcn

Colin Bryar joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of the senior leadership team as the company grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. He served as Vice President at Amazon, and spent two of his years as Chief of Staff to Jeff Bezos, a.k.a. "Jeff's shadow." During this time, he spent each day attending meetings, traveling, and discussing business and life with Jeff. In this episode, Colin describes what it was really like working alongside Jeff Bezos, as well as what Jeff’s superpowers are when it comes to business. Listen in to learn how Amazon developed single-thread leadership within the organization, why the company moved away from using PowerPoint as a means of persuasion and analysis (and what they use instead), and what Jeff Bezos considers one of the best things that Amazon has ever done. You can find show notes and more information by clicking here: https://bit.ly/3sFpeVI

Judy Samuelson is Founder and Executive Director of the Aspen Institute Business and Society Program and a Vice President at the Aspen Institute. Signature programs under Judy’s leadership include a ten-year campaign to disrupt Milton Friedman’s narrative about corporate purpose, a multi-year dialogue to produce the Aspen Principles of Long-Term Value Creation, and a partnership with Korn Ferry to rethink executive pay. She also writes regularly for Quartz at Work, is a Bellagio Fellow, and serves as a Director of Financial Health Network. This episode is a little different than usual, but I know that the message will resonate with any business person who is trying to achieve long-term success. Listen in as Judy shares the new rules for long-term business success, including the shift to view employees as your best asset instead of a cost of operations, the questions to ask when looking at automation in the value-creation process, and how to find the balance between value creation and ongoing organizational sustainability. You can find show notes and more information by clicking here: https://bit.ly/3t9cbgk

Mark Schaefer is a globally-recognized keynote speaker, educator, and business consultant. The bestselling author of nine path-finding books, including the first book ever written on influence marketing, Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. In this episode, Mark explains how to create momentum when you don’t have millions of dollars to spend, why some people get to the next level and some people don't, and the research behind how people create momentum in all areas of life. Listen in to learn why there has never been a more fascinating time to be in marketing, as well as how we can be heard amongst all the noise. You can find show notes and more information by clicking here: https://bit.ly/3wmjYcJ

Danny Iny is the founder and CEO of Mirasee, a leading voice in the world of online courses, and a bestselling author. He has been featured in the Harvard Business Review and Entrepreneur, and contributes regularly to publications including Inc., Forbes, and Business Insider. He has also spoken at institutions like Yale University and organizations like Google, and his work on strategy training won special recognition from Fast Company as a "World Changing Idea.” In this episode, Danny takes us through how the pandemic has accelerated the adoption of online courses by the public, as well as where the opportunities lie now that it seems everyone has an online course to sell. He’ll also share the key ingredients for a really effective course,  how you can create a more immersive course experience for your students, and how to optimize your marketing tactics for your potential customers. You can find show notes and more information by clicking here: https://bit.ly/2PdlUmZ

Jason Falls leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence) at Cornett, a full-service advertising agency based in Lexington, KY. His work has touched major brands and has been recognized with national and regional awards, including a 2020 Shorty Award for his influencer marketing work. He has worked with iconic brands like Buffalo Trace, Weller, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, General Motors, and more. In this episode, Jason shares key insights from his new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Listen in as he explains why we need to get out of the silo of thinking about influencers as frivolous and instead look at them for what they really are: brilliant content creators who have created genuine connections with—and influence over—their audiences. You'll learn where the real power of influence marketing is, what you need to have in place before diving into this type of marketing, and how you can optimize your outreach efforts to influencers. You can find show notes and more information by clicking here: https://bit.ly/3tNOLgq

Jim Ewel is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on the topic, and he runs an Agile marketing consultancy, where he has helped over 65 organizations adopt this future-proof approach to marketing.  In this episode, Jim shares insights from his new book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results, and explains why it’s time that organizations make the shift to Agile marketing if they haven’t already. Listen in to learn how to get all departments on board with Agile marketing’s principles and practices, as well as how Agile marketing can not only save time and money, but also catapult virtually any marketing organization into next-level business results. You can find show notes and more information by clicking here: https://bit.ly/3qR93Uc

Stephen Denny and his co-author Paul Leinberger are principals in the boutique consultancy Denny + Leinberger Strategy, which focuses on spotting trends that drive business performance and gives clients the tools and insights to act on them so they can achieve real-world financial results. Both Denny and Leinberger have worked with Fortune 500 brands and global multinationals across a variety of industries, including Microsoft, General Mills, Nestle, and Disney. Stephen joins me today to discuss the intersection of culture and technology, shedding light on the interesting impacts technology has had on our culture. Listen in as he shares his insights into how brands can build trust with their customers through harnessing the power of two-way and instant communication. You can find show notes and more information by clicking here: https://bit.ly/3qljnUq

Jeff Gothelf's work centers around transformation, both in the digital and professional development sense. Jeff works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centered design. He is the co-author of the award-winning book Lean UX and Sense & Respond, and his newest solo effort is Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You. In this episode, we talk about the importance of continuous learning, the difference between employability security and employment security, and how to cultivate the former to always be able to land on your feet. Jeff also shares his perspective on why persistence is everything—especially when it comes to showing up and getting your message out there—and how sharing your expertise is the best way to land new opportunities. You can find show notes and more information by clicking here: https://bit.ly/3aZ0hzb