Brainfluence

Learn about conation and its importance in marketing, cognitive branding for establishing connections with consumers, the impact of emotional ads by Google, engaging brand experiences and sensory branding, and ethical considerations in neuromarketing.

Best-selling author and returning guest on Brainfluence, John Jantsch, discusses the importance of customer-centric marketing and enhancing the buying experience of existing customers to generate organic referrals and leads. He reveals his 5-step marketing process that helps businesses map themselves to ideal customers. Improving the quality of customer experience is crucial for consistent business growth.

Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it's hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of long-term consistency for example, a one-percentage daily improvement (as James Clear explained in Atomic Habits). This approach requires you avoid frequent changes. Rather, you must keep going and stick to a strategy that works for you. Creating mental space is essential on your path to success. If you stuff all your hours with work, not heeding the long-term implications of constant jam-packed days, you will never know if you're heading where you want to. Listen to today's conversation as Dorie and Roger discuss many more topics, including why you must create room for whitespace in your calendar and how to do that even if you don't have schedule flexibility. Show page with video and text versions, resources, etc.: https://www.rogerdooley.com/dorie-clark-long-game/

Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the four categories of regret, and more. Show notes: https://www.rogerdooley.com/dan-pink-regret/ Video: https://youtu.be/Gx32A_c5Pyk

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link: Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he's also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia. Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed "disappearing even from first sight". He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East. Kevin's current title at Wired is "Senior Maverick," a designation I'm sure you will agree is appropriate.

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link: Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing culturhttps://www.rogerdooley.com/kevin-kelly-vanishing/e and landscape, but he's also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia. Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed "disappearing even from first sight". He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks everything traditional about Turkey in the West to Japan in the East. Kevin's current title at Wired is "Senior Maverick," a designation I'm sure you will agree is appropriate.

Nathalie Nahai discusses the concept of eudaimonic culture, the importance of trust for consumers, and examples of companies with a strong eudaimonic culture. She also shares insights on virtual work, building trust virtually, and tips for better virtual meetings. Tune in to learn about building better customer relationships and successful organizations.

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He's co-author with Richard Thaler of the best-seller NUDGE. Sunstein's new book is SLUDGE, which builds on the ideas in Nudge and describes how bad processes, whether unintentionally bad or bad by design, waste billions of dollars and untold hours in effortful citizen and customer experience. Sunstein joins Brainfluence for a lively discussion of sludge, friction, and how to make the world a better place.

Joining Roger on today's show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets. Throughout this fascinating episode, Davis reveals his first-hand experience of adapting to virtual events in light of the COVID-19 pandemic and discusses the importance of production quality. The influential marketing expert also shares the secret to becoming an in-demand speaker, offering valuable advice on how to captivate and delight your audience. Key points covered throughout the episode include: Show Notes Page: https://www.rogerdooley.com/andrew-davis-referable/ [0:40] - Introduction to Andrew Davis.[1:24] - Embracing virtual events and presentations.[2:06] - Andrews's top three learnings of creating successful virtual experiences.[5:17] - The creation of The Referable Speaker.[8:29] - The four categories of public speakers.[12.37] - How to surprise and delight your audience.[19.43] - The key to attracting referrals.[23.40] - The journey to now: an insight into Andrews professional roadmap.[25.04] - The power of tracking data for growth. [26.24] - Mastering customization and knowing your audience.[28.24] - The impact of a signature bit.