Inside Outside Innovation

Josh Seiden is the author of Outcomes Over Outputs, Sense and Respond, and Lean UX, in addition to being a designer, strategy consultant, and coach. He has worked with companies like S&P, Fidelity, and AMEX. He also started the Sense and Respond Press, which focuses on short, actionable books about innovation, product management, and digital transformation. Josh spends much of his time consulting and training teams to work together effectively and create business outcomes. In this podcast, Josh talks with Brian Ardinger, Inside Outside Innovation Founder, about applying outcomes over outputs. When thinking about being outcome-centered in a complex, emergent system, Josh suggests defining outcome as a change in behavior that creates business value. E.g.- Twitter. The challenge is to focus all work around outputs, rather than features. The highest level of outputs is impact, including revenue, costs, and customer satisfaction. Increasing customer satisfaction isn't solved through new features. Getting the outcome level right is a challenge. Outcomes must be measurable and observable. Testing these outcome assumptions is critical, as is collaboration among teams. E.g.- HBR.org Josh Seiden and Sarah Hudson will be at the Inside Outside Innovation Summit, Oct 20-22, in Lincoln, NE.  For more information For more information, see Joshuaseiden.com, on Twitter @jsiden, or check out Senseandrespondpress.com. For similar podcasts, check out: - Ep. 156 – Jeff Gothelf, Co-Author of Lean UX, Sense & Respond, and Lean vs Agile vs Design Thinking on Building a Culture of Innovation - Ep. 140 – Melissa Perri, Escaping the Build Trap Author and Produx Labs CEO - Ep. 126 – Barry O’Reilly, Author of Unlearn & Lean Enterprise Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Kathleen Cohen is the founder of the Collaboratorium, a consultancy that creates enhanced guest experiences, in multi-use environments, through digital, AI/ML, XR, computer vision, and immersive and experiential thought leaders. She has previously worked with  DreamWorks, IBM innovation, and Disney Resorts, among others. Kathleen talks with Brian Ardinger, Inside Outside Founder, about innovation’s future through experiential technology. What changes have you seen in innovation? - Kathleen was first an artist, then moved to digital, and now back to physical space. - Innovation brought the data layover to experiences, and now AI and Machine Learning are making an impact. How has innovation changed because of tech? - Started as a digital strategist and now calls herself an experiential strategist - Kathleen helped launch Disneyworld.com and soon found herself asked to join the 1st meeting on Disney’s creative team to help re-architect Epcot. Although Kathleen started her own consultancy at that point, her colleagues helped create the magic band. It took nine years with substantial design challenges but brought Disney closer to the customer. Now for six years, the magic band has been collecting data which they can use to tell stories. Disney brought a holistic approach to the innovation experience. What other companies are innovating? - Companies that are moving to the spatial web, spatial web computing, meta-verse building, and world-building  - E.g., Magic Leap moved from Goggles to focusing on a Metaverse. - How do we use the Metaverse in urban planning? Meeting Your Digital Twin Talk is a move towards humanism - If I looked at your digital trails, would you look different than your data says? - ACLU of AI and Algorithmic justice league - Organizations questioning AI - Where is agency over identity? What is mine? - Questions of digital rights and citizenship when creating digital humans Are there common characteristics people should be building on to be better innovators? - Storytelling vs. data-driven  - Need for artists asking collaboration questions.   To find out more - To find out more about Kathleen or The Collaboratorium, email kc@thecollaboratorium.com or see http://thecollaboratorium.com For similar podcasts, check out: - Ep. 134– Paramount Pictures’ Futurist Ted Schilowitz on VR, AR & Mixed Reality - Ep. 135– Nara Logics CEO and E.N. Thompson Lecturer Jana Eggers on Artificial Intelligence’s Past and Future - Ep. 145– Laura Anne Edwards, DATA OASIS founder, NASA Datanaut, TED Resident & SheCanHackIT on Sustainable Innovation and Big Data Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Leaders need to have a balanced stance to invest in core, adjacent, and breakthroughs innovation for the long-term sustainability of their corporations. Currently, corporations put 95% of their focus on operational excellence and 5% on innovation excellence.  Gordon Stannis is Director of Design & Strategy and Partner at Twisthink. Gordon talks with Brian Ardinger, Inside Outside Innovation founder, about how to grow innovation excellence.  Twisthink was launched two decades ago, to solve business problems through the "twisting" of design and creative technologists. For Crown, Twisthink developed a digital glove that drives a 3-ton truck in a warehouse. It solves a safety problem by driving remotely, and also eliminates 70% of footsteps from the worker’s daily routine. Crown was able to increase the price of the product by 2X. What process does Twisthink go through to work with clients? - Understand stakeholders and pain points and then begin to solve problems.  - Use any process that yields results as fast as possible, as cheap as possible.  - Create a prototype and then watch people use it. Expensive option.   - The Visual Research tool is a one-month option. Create plausible processes and scenarios. 10-15 Interviews with stakeholders. Then start design process.  How do you move from idea to the market place? - Innovation phase - Human centered design - Product Development process How do you hire talent and team for innovation? - Curious, courageous, don’t mind failing, strong work ethic, and easy to get along with.  For more information  For more information about Godon or Twisthink, check out http://twisthink.com/io/ For similar podcasts, check out: Ep. 90 – Teresa Torres w/ Product Talk Ep. 106 – Amy Jo Kim – Innovation Consultant and Author of Game Thinking Ep. 108 – Taylor Dawson with GE on Product Innovation Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Omar Luqmann-Harris is the author of Leader Board: The DNA of High-Performance Teams. While leading teams around the world, he saw an employee engagement gap emerge because traditional leadership principles didn’t change with the workforce of today. Omar talks with Brian Ardinger, Inside Outside Innovation Founder, about why employees won’t respond to old ways of leadership. Omar first looked at the titans of leadership and applied their principles to his teams around the world. Then he created new methods to determine what works today. Leadership 1.0 - Late 1800s to post WWII - Farm to the Factory - Hierarchy, homogenous workforce - Henry Ford Leadership 2.0 - Post-WWII - 1990s - Diversity, American Dream Phase, Teams - JFK and Space Race Leadership 3.0 - 1990s - now - Information Revolution - Solution to innovation - Leadership different, organizations are flatter and connected. Work has changed from individuals to teams, moving from A Players focus to Team Focus. Now everyone on the team is excellent at something. Empower them to lead.  Leader Board - Takes a narrative format to teach and demonstrate principles. Shows how you can apply principles. - Pprovides team performance and acceleration principles, utilizing the stages of group formation. - Provides loads of free templates and tools to implement principles. Obstacles to developing teams - Bringing in new people - Focus on WHOM - Work ethic, heart, optimism, and maturity - Provides assessment 1. What defines a successful day? 2. What do you do to help people outside of work? 3. What is your biggest failure? 4. Tell me about a colleague you worked with that disappointed you, and that you still had to work with. Differences in hiring between startups and corporations - Startup hiring is much more important - Scaling - Focus on raw material - Stay involved For More Information For more information about Omar, check out www.omarlharris.com or find his book on Amazon. For similar podcasts, check out: Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 117 – Nicole Rufuku, Author of Hiring for the Innovation Economy Ep. 104 – Shane Snow – Author of Dream Teams: Working Together without Falling Apart Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Savannah Economic Development's Jen Bonnett - VP of Innovation/Entrepreneurship & ED of The Creative Coast talks with Brian Ardinger, Inside Outside Innovation founder about Startup Ecosystem Building. Jen recently moved from Atlanta, where she founded Startup Chicks, led the state of Georgia's technology incubator, and helped the ATL startup community. She ranks ALT in the top startup ecosystems in the country. Highlights from their Conversation: - Savanah has three University assets. Similar to Boulder.  - Why the Creative Coast? Savanah has a thriving arts community. How do you teach artists to thrive online?  - Digital technology a significant focus. Also, healthcare tech and logistics.   - E-commerce - creative meets the port.  - Jen knew community and leaders. Began by building Ecosystem map — missing investor community.  - Savannah is a significant port. - Startups don't know each other or their peer groups.  We are creating peer group and revenue meetups. - "Slowvannah" - Blog post - Savannah has high net-worth individuals, but they don't know how to invest in startups.  ATL has involved ecosystems.   - Jen was active in ATL in recruiting corporations to be involved in the startup ecosystem.  - She's talked with all major Savannah corporations. They want help in how to engage.  - Trends in ecosystems - 20-year game. The corporate tie-in is key, as well as collaborating with other cities. Figure out what you do well and focus on those industries. For More Information For more information about Jen Bonnett or Savannah and the Creative Coast, check out thecreativecoast.org or email jen@thecreativecoast.org. Find her on Twitter @Jen_bonnett For information regarding your data privacy, visit acast.com/privacy

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a cultural mindset that impacts mainstream culture, and maintains an entrepreneurial spirit.  - Quantify Remix mindset - Not generational. In Nigeria it’s 16-24 year olds, in China it’s 25-34 year olds, and in US it’s 16-44 year olds. These are groups leading the conversation and are the agents of change.  - How do brands play in conversation? - eg - Nike (Resist), Netflix (Retrograde), Uniqlo (Reglo), Starbucks (Recreate) - Brands are encouraged to be a part of the cultural conversation and doing it the right way.  - Best Brands are true and authentic to the brand and consumer. Need to recognize new movements like LantinX and keep focused on changing cultures.  For More Information For more information on Oscar, Remix Culture, and UM Worldwide check out umww.com For similar podcasts, check out: Ep. 134 – Paramount Pictures’ Futurist Ted Schilowitz on VR, AR & Mixed Reality Ep. 130 – Canopy Insight’s Victoria Gerstman on Culture’s Influence on Brands & Semiotics Ep. 122 – Jeff Rohrs, Yext CEO and Author of Audience: Marketing in the age of subscribers, fans and followers Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

(Replay of Nov 20, 2018 episode) Amy Radin is the author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company. She was previously a Senior Executive at American Express, Citi, and ETrade. Amy’s experience includes leading the digital transformation of Citi’s credit card business ($5b bottom line). Today, Amy enjoys being on the outside of big companies and startups, to help connect the dots between growth aspirations and outcomes. Amy and Brian Ardinger, Inside Outside Innovation founder, discuss startup and corporate collaboration, measuring innovation, and the future for financial services. Key Takeaways in Brian Ardinger’s Interview with Amy: - The human condition is set up to stop things that haven’t happened before. - Big companies have everything they need, but can’t see the near-term value of innovation. Startups bring speed and agility but lack understanding of scale. Magic is when they can work together. - To “seed” ideas, take concepts and put them out to potential users. Then use the project to translate user reaction into a business model. The mistake is trying to predict too closely what people will do. - To kill innovation is to apply traditional metrics to ideas. Can’t expect results immediately. Instead ask, what are assumptions to get x% of market share. As you move forward, refine your benchmarks and results. - To be customer-centric, understand needs that make economic sense. What’s the problem we want to solve for the people we want to serve? - Basic business model for financial services hasn’t changed. Innovation is happening on the front end, but little is happening on the back end. Finance companies are asking the same questions as 15 years ago. - Innovation is solvable. It’s not a pipe dream, even in the most complex organizations. It’s all about execution. - Utilize the Seek, Seed, Scale framework. BONUS: DOWNLOAD FREE TOOLS at www.amyradin.com/insideoutside, including concepts from her book, an infographic on Seek, Seed, Scale framework. and take a quiz about your innovation readiness and ideas where you can personally focus. If you liked this podcast, you might also like: Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 138 – Mural’s Ajay Rajani on Building a Portfolio Career Ep. 123 – Gatorade’s Xavi Cortadellas on Breakthrough Innovation GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE   For information regarding your data privacy, visit acast.com/privacy

Thales Teixeira is an Associate Professor at Harvard Business School and Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology. Key Points  - Economics of Attention - To help companies understand consumer attention - Where, how and why. - www.economicsofattention.com - Understanding Digital Disruptors - Customers Disrupt Markets. - Startups are just faster at delivering needs and understanding customers. - Why do large companies think they KNOW and adapt to their customers. - Large companies are obsessed with their competitors, but should be focused on their customers. - Inside Outside Innovation Summit - Oct 2-22, 2019 - www.theiosummit.com - Customer problems might not be big enough for large companies. This creates an opening for startups. Unlocking Customer Value Chain - New Book - Wave 1 - Unbundling products - Wave 2 - Disintermediation - Startups cutting out the middleman - Wave 3 - Startups are looking at customer value chain and breaking up links and taking one activity at a time - Decoupling - e.g. - Best Buy moved to price matching & charging manufacturers for shelf space. Supports show rooming activity and doesn’t fight Amazon.  Decoupling is happening as a result of consumers looking for lower costs of goods and services. Startups, with new business models and tech, are reducing costs. To improve relationships with customers: create value, reduce value eroding activities or reduce value charging activities.  For More Information For more information or to connect with Thales, check out Decoupling.co For similar podcasts, check out: Ep. 151 – Jeff Dyer, Author of Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders Ep. 148 – Francesca Gino, Harvard Professor and Author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life Ep. 112 – Ralph Welborn, Author of Topple on Corporate Innovation Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Jeff Gothelf, Co-Author of Sense and Respond, Lean UX, & Lean vs Agile vs Design Thinking talks with Brian Ardinger, Inside Outside Innovation founder, about building a Culture of Innovation.  Key Ideas - Shifting from outputs to outcomes. - Changing incentives. - Find the person and team with the political capital to prove out the validity and scalability.  - Reward learning in a way that focuses on ideas that are likely to succeed.  - Incentivize learning and being transparent.  - Story telling and marketing of efforts. - Overcoming National Cultural Traits. - Language and ideas are universal, but hard to implement.  - Failure of the Corporate Innovation Lab. Create an innovation path.  For More Information For more information, check out Jeffgothelf.com.  If you enjoyed this podcast, you might also enjoy: Ep. 37 – Josh Seiden & Jeff Gothelf, authors of “Sense and Respond” Ep. 90 – Teresa Torres w/ Product Talk Ep. 103 – Andi Plantenberg on Entrepreneurial Capabilities in Teams Ep. 140 – Melissa Perri, Escaping the Build Trap Author and Produx Labs CEO Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play.   FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Taylor Ryan, CMO of Valuer.ai, talks with Brian Ardinger, Inside Outside Innovation founder, about Startup-Corporate Matchmaking. Valuer.ai matches startups with corporates, accelerators, and investors based on AI and crowdsourcing. Key points - Valuer.ai - HQ in Denmark. Taylor Ryan, from the US, is a six time co-founder, writer, growth hacker, and startup junkie. - Corporate/Startup matchmaking new to Europe. - Customized searches on Valuer.AI combines Crowdsource and data collection to find the right startups both locally and internationally.  - Uses qualitative data of founders to determine if startups are investible.  - Finding different skill sets of founders - data, block chain and finance are skills corporates are looking for.  - Internal corporate innovators can use to find new ideas.  - Need more education on looking to startups as long-term solutions for problems within corporations. - Trends in startup world - Different European hubs have different flavor. - Drift in European Tech to go after 17 Sustainable Development Goals (SDGs) - Corporate Social Responsibility. For More Information For more information or to connect with Taylor, check out Valuer.ai  For similar podcasts, check out: Ep. 131 - Sean Moffitt of WikiBrands & Author of WikiBrands: How to Reinvent Your Business in a Customer Connected Marketplace Ep. 142 - Neil Soni, Author of The Startup Gold Mine and Estee Lauder Innovator Ep. 152 - Acceleprise’s Olivia O’Sullivan on Investing in Corporate/Startup Collaboration Find this episode of Inside Outside Innovation at insideoutside.io. You can also listen on Acast, iTunes, Sticher, Spotify, and Google Play. FREE INNOVATION NEWSLETTER Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy