

The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books

May 6, 2025 • 2min
MadTech Daily: Walmart Drops Plan to Sell Ad Tech Stack to Retailers; Temu Abandons Chinese Imports Model to Avoid Tariffs
In today's MadTech Daily, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search.

May 2, 2025 • 29min
ExchangeWire on Facebook's Publisher Monetisation and Banijay's Potential ITV Tie-up
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.
They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.

May 2, 2025 • 2min
MadTech Daily: Mark Zuckerberg Plans Premium Tier and Ads for Meta’s AI App; the latest in Apple vs Epic Games’ Legal Battle
In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 2025.

May 1, 2025 • 27min
the 7Stars’ Adam Chugg on Brand Safety, Shifts in Meta's Moderation and Social Strategy
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.
Chugg discusses:
The current state of social media
New policies shaping the social media landscape
Why there’s still value in organic social content
How verification can address concerns around trust, authenticity and misinformation
What brands and advertisers should prioritise when planning their social strategies

May 1, 2025 • 2min
MadTech Daily: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty
In MadTech Daily, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue figures.

Apr 30, 2025 • 3min
MadTech Daily: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape
In today's MadTech Daily, we discuss ChatGPT’s expansion with new shopping features and partnerships, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs.

Apr 28, 2025 • 2min
MadTech Daily: Yahoo Eyes Chrome Acquisition Amid Google Antitrust Trial; ChatGPT to Feature Washington Post Content in New Media Partnership
In today’s MadTech, we discuss Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to enhance its news responses, and Amazon’s expansion of its ‘Haul’ storefront.

Apr 25, 2025 • 36min
CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.
They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.

Apr 25, 2025 • 2min
MadTech Daily: Meta Launches Threads Ads Globally; OpenAI to Acquire Chrome?
In today’s MadTech Daily, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google Chrome, and a new statement from Meta’s Oversight Board, which claims the company “hastily” altered its content moderation policy.

Apr 24, 2025 • 2min
MadTech Daily: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act
In today's MadTech Daily, we discuss Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta's fines under EU’s Digital Markets Act and Didomi's €72m acquisition of Addingwell