

The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books

Aug 12, 2025 • 3min
MadTech Daily: WPP Profit Falls as Ad Market Slows; Lawmakers Urge Meta to Remove Instagram Map
In today’s MadTech Daily, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.

Aug 11, 2025 • 2min
MadTech Daily: Musk to Add Ads to X’s AI Chatbot; GPT-5 Launches
In today’s MadTech Daily, we cover Musk adding ads to X’s AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ordering a US lobbying blitz against the EU tech law.

Aug 8, 2025 • 31min
Digital Voices’ Georgia Goodwin on Evolving News Consumption Habits, Skyrocketing Influencer Rates and Reddit vs Snap
In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices.
They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.
Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s

Aug 8, 2025 • 3min
MadTech Daily: Google Denies its AI Hurts Web Traffic; Nielsen & WPP Team Up for Audience Measurement
In today’s MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.

Aug 7, 2025 • 3min
MadTech Daily: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service
In today’s MadTech, Daily, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its ad-free streaming service ‘Howdy’, and the Lib Dems urging TV-level checks on YouTube ads.

Aug 6, 2025 • 2min
MadTech Daily: OpenX Accuses Google of Ad Auction Bias in Lawsuit; Perplexity Accused of Ignoring AI Scraping Blocks
In today’s MadTech Daily, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands.

Aug 5, 2025 • 3min
MadTech Daily: Apple Builds ‘Answers’ Team; OpenAI Raises $8.3bn in Latest Fundraising Round
In today’s MadTech Daily, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn fundraising round, and Shein’s €1m greenwashing fine in Italy.

Aug 4, 2025 • 2min
MadTech Daily: Amazon & Microsoft Cloud Dominance Harms Competition, Says CMA; Reddit Revenue Surges on AI and Ad Growth
In today’s MadTech Daily, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case.

Aug 1, 2025 • 43min
ExchangeWire on the Ad-Supported Streaming Surge and Public Service Broadcasters Under Threat
In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.
They examine the surge we’re seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters.

Aug 1, 2025 • 3min
MadTech Daily: Google Joins EU AI Code; AI Boosts Meta Engagement; Barb Tracks YouTube TV Viewing
In today’s MadTech Daily, we cover Google joining the EU’s AI Code of Practice and AI boosting engagement on Meta platforms. We also look at Barb beginning to track YouTube TV viewing, and TikTok debuting a positive-only version of its app in the EU.


