

The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books

Sep 19, 2025 • 23min
FirstPartyCapital’s Rich Ashton on Amazon and Google Misleading Advertisers, Amazon Joining Forces with Netflix, and the Latest Ad Tech M&A
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.
They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix’s premium ad inventory to Amazon’s DSP, Amazon Ads.
They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons’ acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent.

Sep 19, 2025 • 2min
MadTech Daily: Verve Group Acquires Captify; Meta Seeks AI Content Deals with Media Firms; China Drops its Google Antitrust Case
In today’s MadTech Daily, we discuss Verve Group acquiring Captify, Meta Seeking AI content deals with media firms, and China dropping its Google antitrust case.

Sep 18, 2025 • 2min
MadTech Daily: Trump Hails TikTok Deal; Amazon Expands Ad Integration with SiriusXM
In today’s MadTech Daily, we cover Trump hailing a deal with TikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.

Sep 17, 2025 • 2min
MadTech Daily: Magnite Sues Google; Google to Invest £5bn in UK AI; Australia Won’t Implement Accuracy Threshold for Social Ban Age-Check Tech
In today’s MadTech Daily, we cover Magnite suing Google, Google investing £5bn in the UK’s AI sector, and the Australian government guiding platforms on the under-16 social media ban

Sep 16, 2025 • 2min
MadTech Daily: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit
In today’s MadTech Daily, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google’s request to halt Epic Play Store changes.

Sep 15, 2025 • 2min
MadTech Daily: Paramount-Skydance Plans Warner Bros. Discovery Bid; FTC Investigates AI Chatbots, France Eyes TikTok Inquiry
In today’s MadTech Daily, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move.

Sep 12, 2025 • 42min
ExchangeWire on Google’s EU Fine and PubMatic Lawsuit plus ATS London 2025 Highlights
In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.
They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine from the EU and the lawsuit brought against it this week by PubMatic. They also discuss highlights from this year’s ATS London, which took place on Tuesday.

Sep 12, 2025 • 2min
MadTech Daily: Netflix and Amazon Team Up for CTV; UK Ad-Funded SVOD Reach Triples; Meta Adds Alerts to Community Notes
In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding more features to Community Notes.

Sep 11, 2025 • 2min
MadTech Daily: Minute Media Buys VideoVerse; Europe Mulls Under-16 Social Media Ban as Meta Faces Claims of Burying Child Safety Research
In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding alerts to Community Notes fact checks.

Sep 10, 2025 • 2min
MadTech Daily: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai
In today’s MadTech Daily, Dot discusses PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game.