The Multifamily Hangout

Tina West is an Executive Vice President for Sares Regis’ Client Advisory team. In this national role, Tina is focused on growing the firm’s 3rd party management footprint beyond its 7 state and 37,000-unit portfolio. Ms. West has more than 30 years of experience in the multifamily space, most recently as Executive Managing Director for the West Region at Cushman and Wakefield covering a portfolio of 110,000 units from Texas to California. In this role, she also served as the firm’s National Mixed-Use Leader. Just prior, as the Multifamily Practice leader at CBRE she launched the first ever Multifamily Management Practice and led the Mixed-Use Specialty product line. Her role as COO of Capstone Real Estate overseeing the management of over 36,000 apartment units predicated both national roles. She also held senior leadership roles at LMC Living (Lennar), Sunrise Management, Monarch Group and has owned her own business focused on brokerage and property management of both multifamily and residential properties. She has experience in new development, reposition, market rate, affordable, active adult, HOA, and purpose-built single-family rentals. Tina has built several management organizations from the ground up and has been successful in the launch of third-party endeavors at each. She is a seasoned leader and has led organizations with over 10,00 team members. A dedicated industry professional, Tina serves on multiple boards and leadership forums.

Richard Friedman joined Greystar in 2014 through the Riverstone Residential Group acquisition and is currently a Managing Director of Client Services & Strategic Partnerships. Over the past decade, Greystar has successfully grown its US Property Management business both organically and through select strategic partnerships and acquisitions. As Greystar continues to look for opportunities to grow their geographic footprint across the U.S. and Canada, Mr. Friedman leads a small team with dedicated resources to facilitate intentional pursuit of these opportunities. Prior to his current role, Mr. Friedman spent the last 15 years responsible for the business development process in California, which included lead development, predevelopment consulting, underwriting, market assessment, and strategic planning for both potential and new assets under management. Prior to joining Greystar, he held the role of Vice President for Riverstone Residential Group in both an operational and client services capacity. Mr. Friedman started his career in property management in 1994 with R&B Apartment Management Company, and in 1996, joined Trammell Crow Residential Services, which later transitioned into Riverstone Residential Group. Mr. Friedman earned a Bachelor of Arts degree from the University of Miami, FL.

Bob Knakal has been a broker in NYC since 1984. Over that time, he has brokered the sale of over 2,329 buildings having a market value of approximately $22 billion. For 26 years of those years (1988-2014), he owned and ran Massey Knakal Realty Services which sold more than 3x the number of properties as the #2 firm in NYC from 2001-2014. Running the firm with a Servant Leadership management style, focusing on empowering everyone on the team, intensely training them and building their self-esteem, led to this overwhelmingly dominant platform. The firm was sold to Cushman & Wakefield in 2014 for $100 million. The Massey Knakal Legacy is illustrated by the fact that today in the New York City investment sales market, there are 29 companies, or divisions of companies, that are either owned by, or run by, folks who learned the business at Massey Knakal. Bob is a prominent thought leader in the commercial real estate business, frequently writing about the market, lecturing on the market and appearing podcasts and national television shows on networks like Fox, CNBC and MSNBC.

As a frustrated (repressed?) architect, David Ohlrich credits Mike Brady with starting him on his real estate journey. From his first drafting class in high school to his current role running property operations at a fast-growing, boutique, alternative asset management and investment firm, he enjoys all aspects of the built environment and is fascinated by the future “use of space” discussion that much of the commercial, residential, and hospitality world is engaged in. An accomplished multifamily operations executive with over 25 years of real estate experience, David Ohlrich has successfully led growth and improvement strategies at several of the most innovative and respected real estate operators in the country. His experience in a wide variety of locations, property types, and ownership structures gives him a unique and valuable perspective on the industry. He thrives on creating and leading teams in pursuit of improving operations and driving value. David has focused his efforts in residential operations as he believes there is significant opportunity to improve property performance through the use of data and the targeted application of technology to drive success while materially improving not only the experience of the resident but of all stakeholders. He is a die-hard Michigan Wolverine, a lifelong Washington Capitals fan, and an avid cyclist always looking for that elusive combination of a beautiful day with time for a long ride!

Karen Key is a Division President and leads the Southeast region for Asset Living’s conventional portfolio. She has worked in the industry for over 20 years, gaining experience and expertise in new developments and lease-ups, value-add and repositions, and build-to-rent communities across the East Coast and Sunbelt regions. At Asset Living, her goals include driving property operations and assisting clients with evaluating existing and potential investments while cultivating a culture that fosters engaged team members. Karen is an Executive Certified Property Manager (CPM) through the Institute of Real Estate Management (IREM), past president of the IREM Georgia Chapter, and 2022 recipient of the J. Wallace Paletou Award from the IREM Foundation. Karen holds a Bachelor’s Degree of Hospitality Administration and Business Management from Georgia Southern University.

Jeff is currently Chief Operating Officer at Middle Street Partners. Oversee the company’s operations and lead the asset management team, responsible for executing property level strategies to enhance and protect asset value. – Developing and managing platform level processes and best practices– Providing operational oversight at the property level and managing investment objectives for the Company– Most Recently: Director of Asset Management with Chartwell Holdings responsible for leading the asset management and operations divisions– Prior to Chartwell: Senior Director at Greystar Real Estate Partners where he co-led the Atlanta regional office, overseeing a portfolio of 45 assets (approx. 14,500 units)– Bachelor’s degree in Business Administration from James Madison University– Master’s of Business Administration with a focus in real estate from The University of Georgia

Starting his career in 1990, Carlyle's journey in multifamily residential management includes an impressive combination of corporate and on-site operations. His expertise covers management, marketing, strategic financial planning, acquisitions, and third-party management. Carlyle has successfully managed diverse asset types including REIT portfolios, conventional and military housing, low-income tax credit, and HUD communities. His success stems from his proven ability to lead organizations and teams in executing strategies that maximize NOI goals, enhance asset performance, reposition challenged communities, and strengthen team dynamics.Carlyle holds multiple industry certifications, including CPM & ARM from IREM; HCCP, SHCM from NAHB; C3P from Spectrum; CAM from NAA; and a Military Designation CDPM II from PHMA. He has been a VA Licensed Realtor since 2005, further solidifying his expertise in the field.

Amanda Cox serves as the Chief Operating Officer for Bellaire Services Corporation and Bellaire Multifamily Management. Within Bellaire Services Corporation, she leads the team in asset acquisition efforts and monitors performance through the lifecycle of the portfolio. Within Bellaire Multifamily Management, Amanda supports the property operations team, leads value-add initiatives, and spearheads business development efforts. She is passionate about being a solution to underserved Texas syndications and has successfully built the third party business for the firm directly through referrals who have witnessed and attested to her leadership. Ms. Cox has spent the last 17 years in multifamily property management, and before joining Bellaire Services Corporation, she was overseeing 11k units amongst 8 markets across Texas, Oklahoma and Arkansas as a Regional Vice President of Operations with one of the largest Texas based property management firms. She is a member of the Institute of Real Estate Management, of which she served as the President of the Austin Chapter in 2020, and actively holds a seat in the International Governing Council for the organization. She is a mentor to many and is also a strong believer in knowledge growth, thus she is continuously expanding her industry knowledge beyond her B.A. in Business Management from Texas State University by achieving her CAM in 2013, ARM in 2014, and earned her CPM designation in 2016.

Sherry was most recently the Executive Managing Director of Property Management for RangeWater Residential overseeing the property management group which has oversight for over 100,000 multifamily units located in 15 states. Sherry joined RangeWater in 2021 with over 20 years of multifamily experience. She is a strategic leader and change initiator with global experience in multifamily housing. During her career, Sherry has overseen over 300,000 units, offering leadership, mentorship and operational expertise to drive business performance which results in business growth. Sherry has extensive experience in high density U.S. markets, Europe, South America and Asia Pacific with emphasis on age restricted developments, lease ups, ESG and corporate/short stay partnerships. Sherry holds a Bachelor of Business Administration in Marketing from Radford University. She is a Certified Property Manager through the Institute of Real Estate Management and a member of the National Apartment Association, Georgia Apartment Association, and Atlanta Apartment Association. She serves on the board of the Atlanta Apartment Association and is the 2021 past chair of the Atlanta Apartment Association.

As the Senior Vice President of Technology and Strategic Initiatives at Article Student Living, Erica White oversees sustainable platform growth by leading advanced technological business initiatives through data modeling, & process standardization with the goal of delivering value to all stakeholders. With over 16 years of experience in student, military, and multi-family housing , Erica is the driving force behind the tactical technology, business systems, and reporting strategy. In her role, she oversees the Technology and Innovation team, steering the implementation and management of cutting-edge technology to elevate the company’s core business processes and operations. In 2022, Erica was named one of GlobeSt.’s CRE Tech Influencers and her in house initiatives have secured consecutive Innovator Awards recognized by Student Housing Business. Beyond her executive role, Erica has navigated various on-site positions and larger-scaled roles, including her tenure as Vice President of Business Systems. Erica is also Co-Founder of the W. Collective, a leadership networking forum dedicated to empowering women in the student housing industry. This initiative reflects her commitment to fostering diversity and inclusivity, advocating for meaningful connections and mentorship opportunities for women in the industry.