The Smartest Amazon Seller

Josh and Colin of Premara group talk with me about the details of purchasing Upstreet brands. This is a private label focused group of products with big upside for the future. I talk about the rationale of why we did it, and what working with a broker can do to help bring in sales.

Paul Harvey with sellerchatbot.com. I have yet to truly unwind the power of using a chatbot for connecting with potential shoppers for our Amazon products. Paul has some expertise here and shows the difference between seller chatbot and manychat. Check out their website at https://www.sellerchatbot.com/

I meet with Jon Reyes of ecomvids.com. I love Sponsored Brands Videos and so I decided to bring a professional on to talk about how they can create unique branding opportunities and really make a product pop. Jon has made thousands of videos and knows how to make a good video better. Check out his instagram @ecomvids

I have the popular youtuber and Amazon Seller Trevin Peterson with me on the show and we talk about how to select great products on Amazon and how to know if you've got the one.

I recently launched some new software and want to share it with all of you. This is what we use to find new brands and is exactly what many Amazon sellers are looking for. How can you be sure that you have found the best? With this tool, you don’t have to fly to trade shows or worry about leaf sourcing to figure out what brands are the best for your category. You get straight to the source and drill down to the best of the best. This tool will help you find the top brands and may even direct you to my own business, Buyboxer, but it won’t be biased because it’s going to help you find what you need. What this is 2:02 How this is going to help you 4:35 Discount 9:37 “Going head to head against Amazon means lower margins, and this will help you look the other direction. That alone would save you and your sourcing hours at a time.” 3:38 Coupon code: smartpodcast Website: smartscout.pro Social https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Send Scott an Email: scottneedham@buyboxer.com

I have with me today Mac Schlesinger, CEO and Founder of Best Seller Listers Inc, whose mission is to empower Amazon sellers with the right services, tools, partnerships, and insights for greater success. He gives us some insight into what an A level business would look like, such as needing to be able to get back to the customer with an actual person rather than a bot. Mac suggests laying out the words on your graphic overlays differently than how you do it in your other listings. Customers don’t want to read a page of words and this is why it’s important to focus on EBC, or to make your page look nice and portray your content in a clear and simple way. He tells about using giveaways to boost your brand awareness and get the word out about your products/business. The difference between B level and A level content 2:09 Graphic overlays 12:03 EBC, Enhanced Brand Content 15:26 “Every writer that I hire, every graphic designer that I hire, I usually go through 10 to 15, sometimes more, until I find the right one because it really has to match my style. When I deliver a listing, it has to be unique.” 28:25 Follow his whatsapp at: 845-288-1740 website: https://bestsellerlisters.com/ https://www.linkedin.com/in/macschlesinger/ Social https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Send Scott an Email: scottneedham@buyboxer.com

Today I talk with Chris Shipferling, from Global Wired Advisors, a leading Digital Investment Bank focused on optimizing the business sale process. Years ago, selling an Amazon business was a far cry and wasn’t so easy for people to do, but now it’s much more common and Chris’s company makes the whole process a lot smoother. He recommends getting yourself a good bookkeeper and keeping track of your spending, as well as your tax returns in order to raise the value of your business. After financial organization, you need to ask yourself, what is the goal of your company? We discuss the importance of establishing your brand and having your goals set, so that your product doesn’t look like something you just pulled out 20 minutes before launch. We learn some new terms such as average order value, lifetime value, and consumer acquisition cost. Chris tells us it’s better to spend more on a higher quality firm because it can be the difference of millions of dollars in an acquisition. Global Wired Advisors’ focus 2:25 What should people do now to increase the value of their Amazon business? 11:47 AOV, LTV, and CAC 21:19 Agregator 30:40 “Who you choose as your intermediary to take you to market, the firm that you choose to represent you in your transaction and your sale, it matters a lot, so don’t take that lightly. And don’t do it on a bargain basis. Don’t say ‘Well this guy is cheaper than the other guy.’ You’re talking about the difference of millions of dollars at stake. I think I want to put it in the hands of somebody who actually has the acumen, has the experience, and knows what they’re talking about.” 28:43 Get a valuation at GlobalWiredAdvisors.com Social https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Send Scott an Email: scottneedham@buyboxer.com

In this episode I talk briefly about sponsored brands video, also called video and search, which requires brand registry to obtain, but really allows you to grow your brand. This is a video that will automatically play on the side of your customer’s screen on their phone in order to capture their attention. It has helped my business immensely and I recommend you learn more about it, and then use it for your own business. Sponsored brands video 1:25 Placement 2:47 Why it’s important to use 5:34 How to make these videos 6:41 Scaling this feature 8:50 “I’ve covered Perpetua quite a bit on video and I really enjoy using the software, but its sponsored brands video was actually a value that I didn’t really use until about month three or four. And now that I run it, I’m telling my team we need to be running this all over the place. This is very effective. It really makes our brands look strong 8:19 https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Send Scott an Email: scottneedham@buyboxer.com

Today I speak with Robert Wright, a private label protection lawyer who has helped hundreds of clients across the globe protect their intellectual property on Amazon, Shopify, and other e-commerce platforms. We discuss how the business of Amazon is a warzone and you need to protect your assets, doing what’s necessary to limit your liability. We talk about bulletproofing your brand, which means choosing a trademark that functions as a trademark and that’s available. We mention domains and that you should see if your name is available as a domain, and then Google your brand name to see if anything pops up there. Copywriting is another important step of protecting your business necessary to keep you from future trouble. I tell a story about when I got sued and ended up just reaching a settlement with the plaintiff because of how much goes into a lawsuit, making that the better option. Robert’s blueprint to help sellers 1:21 First and second steps of the blueprint 7:55 Where to check if a trademark is available 10:40 Third step 11:58 My story of being sued 22:23 “So many people when they launch a business, an Amazon business in particular, they think it’s just a set it and forget it sort of thing. ‘OK, I got the account, I got the trademark. Now I’m just adding products and I don’t need to do anything else.’ Nothing could be farther from the truth. If you’re not always kinda managing and tending your business, making sure that the rights you’ve secured aren’t being infringed upon, aren’t being stepped on by other people, what are you doing? Business is war and it’s death by a thousand razors out there.” 21:40 https://www.privatelabelprotection.com/welcome https://www.facebook.com/groups/830794267074638/ https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Send Scott an Email: scottneedham@buyboxer.com

In this episode I talk to the founder of marketplacedistri.com, a European company that helps brands reach their potential without investing in infrastructure, Stef Van Boekel. He works in the European market in countries such as the UK, Germany, France, Italy, Spain, the Netherlands, and soon they will be in Sweden and Poland. We discuss the advantages of working in the European market place and what Stef does to focus on his market in these various countries. We talk about what this market needs and the different issues that rise up, such as the language barrier between countries and how to tackle that. You also have to have people that understand the different cultures so you can work together more fluidly. The importance of customer experience 7:15 Active buyers in the market 9:52 Some real opportunities for listeners 15:30 “Amazon or Marketplace are not a side project. They require different skill sets. So don’t try to find a European manager or marketplace manager because they won’t be able to understand everything. Next to that you have the translation side of things, etcetera. So my advice is to work with a local experience partner that has already everything for infrastructure and is focused on building brands on marketplaces. Then you are ten steps ahead. Your investments are much more at the end. The chances of succeeding are also higher.” 12:33 www.marketplacedistri.com https://it.linkedin.com/in/stefvanboekel https://www.instagram.com/smartestseller/ https://www.buyboxer.com/ Send Scott an Email: scottneedham@buyboxer.com