Marketing Speak

98% of the time when I'm asked to speak on stage about SEO, I'm not allowed to sell from stage. Yet my whole reason for being there is to generate leads that will eventually turn into SEO consulting gigs, so you can imagine the dilemma. I need some tools, techniques, and tips that will help me to be more effective at generating the leads without seeming to be salesy from the stage because otherwise I won't get invited back. Enter Speaking Empire, I took some training from them, specifically Dave VanHoose and Dustin Mathews. Dave Vanhoose is an author, world-renowned speak to sell trainer, financial freedom developer, and combines the world of entertainment and speaking with a patented system called presentainer. He talks about education-based marketing and the importance of storytelling, and shares some cool tips and techniques on how to give your product away in a powerful way. 

Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. His latest book is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. He is also a seventh-generation entrepreneur, a bestselling author of six books and the founder of five multimillion-dollar companies. Jay is President of the global marketing consultancy, Convince & Convert, a Hall of Fame Keynote Speaker and Cohost of the Social Pros Podcast.

YouTube is the second most popular search engine after Google. If you’re advertising anywhere online and you’re not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze. We’ve covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traffic talking about how he built an eight-figure empire off of YouTube advertising. It’s a great episode. In this episode with Tom Breeze, who is an agency owner that specializes in YouTube advertising, it’s a wholly different perspective and I think you’re going to enjoy it. Tom Breeze is the Founder and CEO of Viewability, which specialized in YouTube advertising and boasts an impressive client list of international personal and corporate brands. With a pay for performance financial model, Viewability and partners are now the world’s largest performance-based YouTube advertising company. Tom is also a speaker, author and consultant teaching businesses around the world how to advertise successfully on YouTube.

Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant links is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, owner of the link building agency Link Fish Media, delves into the subject of link development and link building, touching on topics like link earning, link baiting, link analysis, and some of metrics and measurement for success. She also shares some of her favorite tools for link analysis and research. 

Do you want to learn how to create a seven-figure launch strategy for your online course, membership site, Software as a Service, book, product or service? If so, then this episode number 153 is for you. This episode’s guest is Andrew Fox, also known as Foxy. Andrew is a serial entrepreneur and supercar addict who had sold over $7 million of information software and membership products. His latest venture, Hyper Funnel Formula, teaches people the A to Z Blueprint that he has used for many years to create all of his success.

This is episode number 152. It’s all about getting PR through podcast appearances. Our guest is Jessica Rhodes. She's the Founder of Interview Connections, a guest booking agency for podcasters and guest experts. Jessica started podcasting in 2014 with the launch of Rock the Podcast. She also co-hosts the Podcast Producers and Womensplaining. Jessica is the author of Interview Connections: How to #ROCKTHEPODCAST from Both Sides of the Mic, and she's been a featured speaker at Podcast Movement, Podfest and Dream Business Academy.

In this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest isGreg Hickman. He is a marketing funnel strategist and the Founder of System.ly.A marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and systematize their delivery. He has helped implement systems for businesses such as Entrepreneur on Fire, John Loomer, Chris Docker and Nerd Fitness. Greg is a blogger, podcaster, speaker, and his work has been featured on the Huffington Post, Copyblogger, Social Media Examiner, Business.com and more.

The words you use in your marketing and in your customer communications matter. You need to use the words that connect to the experiences that your customers and prospects want to have. You need to understand the path that these users take as they are navigating your website to get to the outcomes they are after. There is a science to identifying and optimizing these paths. It's called Top TasksManagement. You're about to learn all about this and more in this episode number 150. If you care about customer experience, then you are in for a treat. Our guest is Gerry McGovern. He's the Founder and CEO of Customer Care Words. Gerry helps large organizations deliver a better digital customer experience. His commercial clients include Microsoft, Dropbox, Cisco, VMware and IBM. He's also consulted with the US, UK, EU, Dutch, Canadian, Norwegian and Irish governments. A highly regarded speaker, he has spoken on digital customer experience in 35 countries. He's also written six books on digital customer experience. His latest is called Transform: A Rebel’s Guide for Digital Transformation.

As Facebook continues to change its algorithm, finding the right Facebook advertising strategy to beat its fluctuating system can be challenging. Dennis Yu, Chief Technology Officer of BlitzMetrics, talks about what works and what doesn’t in Facebook advertising. He shares some inside scoop even from when Facebook was still targeting college students back in 2007 up to now as it expanded and became one of the most used social media website to date. He imparts some wisdom coming from someone who has seen it all. Taking down each of their own processes, budding Facebook advertisers will find some interesting advice and tips on how to build their own Facebook ads as well as some of the checkpoints to go through, covering topics from lighthouse clients to choosing the right business objectives. Dennis says optimizing your Facebook ads for the right conversions will be smarter and better.

In this episode number 148, you’re going to learn how to leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new customers. Our guest is Yann Ilunga. Yann is a podcasting consultant, host of four podcasts including the popular entrepreneurial show, 360 Entrepreneur Podcast. He’s the Founder of the world’s largest virtual summit for podcasters, the Podcast Success Summit.