People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He's also the proud new owner of UndergroundHipHop.com, a highly respected twenty-year-old music blog. On this episode, we will be geeking out on SEO covering everything from Latent Semantic indexing or LSI to Markov models to term frequency and more. Also, you will want to read all the way to the end of this episode as Mike will be revealing some of his favorite SEO resources.