Marketing Speak

Sam Horn, CEO of Intrigue Agency and author of ten books, dives into the art of captivating communication. She shares powerful pitching techniques from her Maui Writers Conference experience, emphasizing clarity and storytelling. Topics include the interplay between AI and original creativity, the transformative effects of journaling for intuition, and the importance of embracing authenticity in marketing. With personal anecdotes and insightful strategies, Horn inspires listeners to engage their audiences like never before.

Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences.    Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and working with rock bands, Jason transitioned into the business world by applying theatrical principles to create immersive customer experiences. His breakthrough came when he helped design a Foot Locker store, significantly boosting sales. This success propelled him to work with notable brands like Bank of America, Armani, Disney, and Universal Studios, helping them craft compelling customer journeys. In this episode, Jason shares his unique strategies for crafting compelling customer experiences, drawing fascinating parallels between the world of theater and business. We'll delve into the importance of earning client commitment, guiding them through a memorable journey, and maintaining momentum through small yet powerful wins. Jason also highlights the significance of removing friction points in business using advanced tools like VMiX and Stream Deck to enhance presentations and engage audiences effectively. Additionally, Jason's insights into the essence of customer retention, the psychology of quick wins, and the transformative power of improvisation and acting techniques in entrepreneurship are set to provide valuable takeaways. Stay tuned for practical tips on creating seamless customer journeys, the kinetic customer formula, and a refreshing perspective on maintaining progress and avoiding pitfalls in business! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/466.

Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets. Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a mere $20. Alongside his wife, he transitioned from traditional jobs to creating food content on the internet, ultimately growing their blog to generate thousands of dollars per month. His success is rooted in continuous learning, content optimization, and strategic partnerships with ad networks like AdThrive and Raptive. The episode is a goldmine for anyone looking to build, monetize, and grow their online presence sustainably. Tune in!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/465.

In this conversation with Spencer Shaw, a serial entrepreneur and podcast production innovator, we dive into the transformative role of AI in podcasting. Spencer shares insights on using AI for personalized content and enhancing production efficiency. He discusses the delicate balance between technology and human connection, emphasizing audience understanding. With a fascinating overview of fully AI-generated segments and tools for high-quality content, he also reveals how he involves his family in creative AI projects, making technology relatable and fun.

In today's Marketing Speak episode, we have the pleasure of speaking with David Henzel, a serial entrepreneur who believes in driving decisions with love, not fear, both in business and personal growth. David shares his fascinating journey from being a troubled student and rebellious teenager to finding his path in entrepreneurship. He discusses the importance of aligning with co-founders who share your values and provides insightful examples from his own experiences. After facing personal challenges, including his wife's battle with breast cancer, David made the decision to sell his company and pursue more impactful work. This led him to develop a course on managing happiness, which evolved into a self-leadership course and a book on conscious capitalism. We also delve into David's ventures, including his BPO business, LTV Plus, and his SaaS platform, Upcoach, both of which stem from his desire to create positive change. Join us as we explore David's current focus, Love Not Fear, born from his experience as a recovering introvert and the influence of a friend who excelled at networking and public speaking. Stay tuned for more of David's wisdom and practical tips on making decisions guided by love rather than fear! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/463.

In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing.  Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoiding overreliance on surveys. Discover tips for crafting engaging and respectful copy that connects with your audience, and learn about ethical marketing practices that build trust without feeling spammy.  Suzanne also shares her thoughts on leveraging AI in writing, balancing personal well-being with business growth, and the critical role of intuition and authenticity in creating genuine marketing campaigns. Tune in for a conversation that promises to enlighten and empower your marketing approach! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/462.  

🎙️ Balancing privacy and information sharing is a critical issue of our time. So here are some exciting insights from the latest episode of the Marketing Speak podcast featuring Chris Parker, founder of whatismyipaddress.com! 🚀 Chris's passion for online privacy and security led him to create the podcast Easy Prey, where he raises awareness about safety and helps people make informed choices. The podcast has opened doors to valuable networking opportunities, allowing Chris to connect with notable guests like Chris Voss, Troy Hunt, and Scott Stratton. In our conversation, we delve into our long-standing partnership, the importance of building genuine relationships, and the power of faith and generosity in business. 🤝 Chris shares his journey of growing his website from 6 million to 12 million monthly visits through hard work, team efforts, and ethical strategies. He also discusses his upcoming book on data rights and privacy. 📈📚 Tune in to the full episode for more valuable insights! 🎧 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/461.

Whether in marketing, sales, or speaking, connecting with your audience is crucial. In the latest Marketing Speak podcast episode, Joel Weldon, a master speaker and entrepreneurial coach shares invaluable wisdom on how to transform negatives into positives and achieve success, drawing from decades of experience and personal anecdotes. As a respected figure in the speaking industry, Joel has dedicated his career to helping entrepreneurs and professionals master their speaking skills through his Ultimate Speaking System and lifelong coaching program. His teachings emphasize the importance of focusing on the audience, setting clear goals, and maintaining a positive outlook even in challenging times.  In this episode of our podcast, we dive into the world of positive mindset and the power of perspective. Discover how Joel's unique approach to coaching, his ultimate speaking system, and innovative tactics like the 30-day goal-setting method can revolutionize your personal and professional life. Learn practical tips for effective presentations, the significance of evaluating marketing efforts, and the importance of maintaining a positive mindset, even in tough times. For those looking to enhance their speaking abilities and build a robust positive mindset, Joel Weldon's coaching and ultimate speaking system (📍 ultimatespeaker.com) offer valuable resources that can drive remarkable results. Master the art of impactful speaking today! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/460.

Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses.  Heather shares her comprehensive insights on the importance of obtaining timely trademarks and copyrights to safeguard your business assets and the significant advantages these protections afford, such as statutory damages and the ability to pursue infringers. We'll also explore the nuances of creating fair and clear business contracts, the necessity of tailored insurance policies, and the proactive steps small businesses can take to mitigate legal risks.  Whether you're just starting or seeking to bolster your existing business framework, this episode is packed with essential advice to help you navigate the legal landscape confidently. Tune in for practical tips and strategies to ensure your business is both legally sound and well-protected! 🎧✨   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/459.

Rand Fishkin, marketing genius and founder of SparkToro, discusses the future of marketing in a zero-click world. Topics include leveraging short videos, understanding audience behaviors, navigating modern marketing, unique funding model of SparkToro, and real actionable tactics.