Marketing Speak

Establishing a loyal customer base involves more than just transactions. In the recent Marketing Speak podcast, we are featuring Dr. Yaniv Zaid, known widely as Dr. Persuasion. With a background in economics, law, and international consulting, Dr. Zaid has captivated millions with his expertise in communication, persuasion, and business growth. Discover how attending major international book fairs and cultivating relationships with multiple literary agents can help you reach your perfect market. From creating targeted marketing plans to developing concise, impactful sales scripts, learn how Yaniv’s approach can help your business resonate with your audience’s needs. Whether you're a seasoned marketer or just starting, you'll find Dr. Zaid's insights transformational. Tune in to the latest episode of Marketing Speak to revolutionize your approach to marketing and community building!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/482.

Join Steve Spangler, a beloved science educator and content creator, as he dives into the secrets of making science fun and engaging. Discover how his viral Mentos and Diet Coke experiment became a YouTube sensation and the importance of emotional connections in content creation. Steve shares his journey from teacher to digital pioneer, his incredible Guinness World Record, and an exciting upcoming experiment for the International Space Station. Learn actionable strategies to captivate audiences and inspire curiosity in science!

While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness. Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting. This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas. Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.

In this Marketing Speak podcast episode, we have a remarkable guest, Cameron Herold. Cameron is the visionary force behind the COO Alliance, a mastermind community that empowers Second-in-Command from 17 countries and is focused on skill development and company growth.  Known for his work in scaling 1-800-GOT-JUNK and his global speaking engagements, Cameron shares insights on marketing, leadership, and the transformative power of vivid vision documents. In this episode, we delve into Cameron's experiences as a digital nomad, traveling to 54 countries and finding lessons in presence and intentionality. We also explore the flywheel concept for business success, creating a desirable company culture, and leveraging AI for competitive advantage. Cameron discusses his personal journey, focusing on building meaningful connections and enriching his relationship with his wife. Plus, get a sneak peek into Cameron's recommendations for ongoing learning and personal development. Don't miss this captivating conversation as we uncover the strategies and philosophies that have propelled Cameron Herold to success! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/479.

YouTube isn't just a platform but a dynamic marketing tool for Eddie Pinero, our latest guest in this Marketing Speak episode. Eddie is the founder of Your World Within, an international speaker and content creator whose work has garnered over 250 million views. In this episode, Eddie shares his journey from a corporate career to becoming a beacon of inspiration through YouTube and other platforms. We'll explore his strategies for creating engaging content, including the importance of long-form content, effective YouTube optimization techniques, and the balance between authenticity and growth. Eddie also opens up about the lessons learned from high-production projects versus simplicity in storytelling and how he uses various tools and AI for content creation, thumbnails, and more. Get ready to learn about the nuances of YouTube algorithms, the art of compelling storytelling, and the essence of building a community focused on personal development. Plus, discover how Eddie promotes his brand and services without compromising the viewer's experience, and gain insights into his creative process and evolving business approach. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/478.

Life’s trials can lead to extraordinary transformations. In this Marketing Speak episode, we deep dive into entrepreneurship, personal growth, and the importance of taking full responsibility for one's life with Ryan Crownholm, a successful entrepreneur, mentor, and advocate for personal growth and reintegration. In this episode, we also delve into Ryan's unique parenting philosophy, discussing rites of passage and the challenges of traditional education. Ryan shares his transformative experiences, including his innovative approach to fitness and the profound impacts of daily habits on physical and mental well-being. We'll explore his intriguing insights on radical accountability, purposeful living, and his commitment to creating a balanced life grounded in family values. Tune in to hear invaluable wisdom on resilience, entrepreneurship, and the power of incremental changes from a man who has dedicated his life to helping others find their purpose. Get ready for an episode filled with inspiration, practical advice, and heartfelt stories! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/477.

From medicine to technology, our world is run by science. In this episode of the Marketing Speak podcast, join our dive into technology and its impact as we sit down with Brad Templeton to unravel the intricacies of our tech-driven world. Brad is the founding faculty for Computing & Networks at Singularity University and is Chairman Emeritus of the Electronic Frontier Foundation (EFF), a leading cyberspace civil rights foundation.  Brad has used his extensive background in futurism to advise Google's self-driving car team and to share his insights on robocars at robocars.com and Forbes.com. He's also a guiding force in developing delivery robots and LIDAR technology and is a pioneer in micro-mobility and e-VTOL (flying car) solutions. Brad also founded ClariNet Communications Corp, the world's first dot-com company, and even holds the distinction of creating the legendary rec.humor.funny and www.netfunny.com. Don't miss out on this incredible discussion on the challenges and promises of technology, the delicate balance between convenience and privacy, and the future that awaits us in this rapidly evolving digital age. Whether you're a tech enthusiast or simply curious about the forces shaping our world, this episode is an absolute must-listen. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/476.

From $40M Success to FTC Investigation - A Story of Resilience. In this Marketing Speak episode, Anik Singal openly shares his journey through an 18-month FTC investigation that changed everything. Learn how this experience transformed him from a successful digital marketer into a passionate advocate for compliant marketing. Key takeaways: The real impact of FTC investigations  How to protect your business The importance of compliant marketing Turning challenges into opportunities Listen now to this powerful episode and discover why compliance isn't just about rules—it's about building a sustainable business.   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/475.

Throughout my journey, I've always found inspiration in those who dare to think differently and break the mold. During my recent conversation with Tom Shipley in the Marketing Speak podcast, I encountered a treasure trove of insights into leveraging creativity and audacity in business. Tom Shipley, a serial entrepreneur who has driven over $2 billion in sales, shared some game-changing strategies that can transform how we approach business challenges and growth opportunities.  From overcoming a potential $600,000 company loss to creating a market-leading women's hair regrowth brand, Tom's journey illustrates the importance of resilience and iteration. His experience in the military taught him the value of grit, discipline, and surrounding oneself with people who share similar values and integrity. In business, as in life, it's crucial to push boundaries and challenge assumptions. Tom's insights are a testament to the power of audacity and strategic thinking. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/474.

In this enlightening discussion, Bruce Clay, founder of Bruce Clay Inc. and a trailblazer in SEO, dives into the revolutionary impact of AI on content creation and SEO. He discusses how AI tools like PreWriter.ai can enhance productivity without stifling creativity. Bruce also emphasizes the importance of integrating FAQs to boost search rankings and how the collaboration between SEO and content is more vital than ever. Learn about the dynamic shifts in local SEO strategies and the growing role of user behavior in digital marketing.