Marketing Speak 500. Building Relevance and Resilience into Your SEO with Stephan Spencer
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May 7, 2025 Discover the latest SEO shifts emphasizing genuine experiences over credentials. Learn about content pruning techniques that can dramatically improve your rankings. Explore the future of voice search, likened to a 'Star Trek' scenario, and understand how to adapt strategies to stay ahead. Hear insights on enhancing local search visibility for community businesses and the role of AI tools like ChatGPT in content creation. Finally, get connected with resources to thrive in the evolving world of digital marketing!
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AI Boosts SEO Efficiency
- Incorporating AI in SEO accelerates keyword and technical tasks efficiently.
- Automation shifts SEO towards strategic differentiation and experience display.
Use Content Pruning Tactically
- Remove or noindex outdated content to improve your site's overall SEO performance.
- Content pruning can quickly boost rankings by focusing on relevant material.
Experience Over Credentials Matters
- Google's updated E-E-A-T now emphasizes genuine experience over just credentials.
- AI cannot truly reflect personal experience, which is a key factor for credibility.
