500. Building Relevance and Resilience into Your SEO with Stephan Spencer
Marketing Speak
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Navigating SEO in the Age of AI
This chapter explores the major updates from the fourth edition of 'The Art of SEO,' highlighting how AI is reshaping keyword strategies and technical optimization. It addresses Google's core web vitals, the importance of content quality, and the necessity of adapting to the evolving SEO landscape, especially with the rise of voice search technology. The discussion emphasizes the significance of credibility in marketing and prepares listeners for a future where effective voice interactions are increasingly essential.
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