Marketing Speak

Lacy Boggs is the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. In today's episode, we talk about taking the long view, or as Lacy puts it, the 30,000-foot view. Which is to say, you can't be everywhere, and you certainly don't want to seem all over the place. It's much more effective to be intentional with what you are doing and where you are showing up. This is a great episode for anyone who cares about persuasion, conversion, and quality vs. quantity. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/248

My guest today, Dwight Holcomb is someone who is truly a pioneer in video marketing. In this episode, we talk about Dwight’s evolution from CMO of an enterprise software company where everyone was stuck in old processes. Dwight takes us on a ride, detailing the lean methodology in the marketing egosphere that he spearheaded while he was there. He covers how he truly turned things around and achieved unprecedented results. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/247

Running a business and not knowing what marketing is may seem like a longshot for success. If sales is what you’re looking for, you have to build the strategies. Like, finding out the psychology of your customers. My guest today, Jonathan Pantalis, is an entrepreneur and founder of Phi Kind Chocolates. Jonathan has had more than his fair share of hard knocks, including fraud, fire, and health challenges. But all of these potential roadblocks somehow were tipping points that fueled him to do something big. He’s here to share his most significant lessons that led his business to success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/246

While most entrepreneurs and busy professionals are glued to their email and phone, Tim Ferriss mastered the art of delegating. Tim has been listed as one of Fast Company's "Most Innovative Business People" and one of Fortune's "40 under 40." He is an early-stage technology investor/advisor, and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek. The Observer and other media have called Tim "the Oprah of audio" due to the influence of The Tim Ferriss Show podcast, which is the first business/interview podcast to exceed 100 million downloads. It has now exceeded 500 million downloads. This episode is a classic but still gold. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/245

I love talking to people who've been in the online marketing scene since it started. I started my first internet business in 1995 when Google was still a baby. My guest, Alex Mandossian, started in 1993. Best-selling author Harvey Mackay acknowledges Alex as the Warren Buffett of digital marketing because of his ability to make money for his students and joint venture partners. If you’re in the mood to learn about marketing from someone who’s been there since the beginning, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/244

There is so much noise in your inbox, a lot of it feels impersonal. Sometimes, you just don’t have any interest in even opening it up. My guest today, Matt Barnett, decided to change all that when he created Bonjoro. It’s a mobile app looking to renew the way businesses tackle engagement by allowing them to send quick, personal video messages directly to customers. In this episode, Matt and I discuss pivoting from that original concept, collaborating with investors, managing investor expectations, and managing remote teams. If your interest in delighting customers and creating an amazing brand has piqued, you’re not going to want to miss this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/243

Online teaching is becoming more lucrative now and part of the new normal. If you want to learn more about this topic, you're in the right place. I invited Billy Broas because he's someone who has gone through the process and has been quite successful. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. Learn the secrets of course creation today on Marketing Speak. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/242

It's tempting to make excuses when things get tough. Sometimes you might even think about giving up. Then you meet someone who has achieved greatness despite incredible odds, and all your little excuses seem pale by comparison. Sadly, my guest is no longer with us, but this interview is one of my most memorable Get Yourself Optimized episodes. Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and made him extremely fragile, causing him to fracture bones over 200 times by the age of 18. Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. I am one of the people he's greatly inspired, and his message speaks louder today more than ever. Tune in for some inspiration. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/241

It's an interesting time to be in marketing. We see businesses left and right shift how they communicate, and part of this may be a good thing. To better understand what we are facing and how this might affect the future, we look to marketing leaders who have the guidance to help us through the uncertainty. My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influencers who are positively impacting the world. He's been an entrepreneur for 21 years, and he's only 28. His first business venture was selling eggs out of his parents' backyard. Tune in for a wonderful discussion. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/240

When it comes to video marketing, there are best practices on how to shoot, edit, and how to create videos in an online course format. But what about monetizing it? My guest, Ken Okazaki, is dubbed as "The Video Marketing Guy." Ken's mission is to help entrepreneurs find their ideal customers on social media. From getting people to stop scrolling to actually paying you money, Ken shares his simple, yet effective, approach. You'll hear all about it when you tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/239