Marketing Speak

I heard a quote at Abundance 360 that there will be two kinds of businesses that will exist at the end of this decade: businesses that use A.I. at their core, and businesses that are out of business. Today’s Marketing Speak guest, John Wall, has a world of expertise to impart in that domain. He is a partner at Trust Insights, a marketing data science firm, and co-host of the Marketing Over Coffee podcast. For a chock-full of knowledge about tech stack audits, machine learning, data science, and all things A.I. for marketing, learn more when you tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/258

Success is a combination of being happy and content in business, family, and life. In today’s episode, I’m joined by two esteemed gentlemen, Kevin Harrington and Mark Timm, who share the same values and outlook. Kevin Harrington is one of the original sharks on the Emmy-winning TV show, Shark Tank. He’s been an entrepreneur for over 40 years who’s dubbed as the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA), and Co-Founding board member of the Entrepreneurs’ Organization (EO). On the other hand, Mark Timm is a serial entrepreneur and exponential-thinking practitioner for over two decades. He has started more than a dozen companies, several of which have expanded and been sold, and has consequently participated in several equity events. He is currently President of IntegriMedical LLC. If you ever need to hear any business and life advice, then definitely don’t miss out on this episode. So many snippets of wisdom from these two men in just one hour. Their book, Mentor to Millions, is something worth checking out as well. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/257

Email marketing is one of the most popular strategies in the digital world today. Why wouldn’t it be? Our emails are every marketer’s gateway to creating a connection. And the fact that most of us are always on our phones? It’s a marketer’s dream. However, one thing that will still be working for some time is direct mail. Yes. Mail that physically goes to the mailbox. According to Brian Kurtz, there are so many sales opportunities in direct mail. In this episode, we dive deeper into this strategy and go back in time, because honestly, who doesn’t love getting a well-thought-out physical gift in the mail? Tune in for some profitable marketing tips, advice, and more. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/256

Today's Marketing Speak guest, Julie Mason, is a LinkedIn Sales Strategist. She's also the founder and creator of Linked Sales Formula - one of the most comprehensive and supportive LinkedIn training programs for businesses in the world today. LinkedIn is the largest business-oriented social media platform. It's the social media of professionals. If you're a professional and you're not on LinkedIn, you are missing out on a lot of opportunities. Now, if you want to understand the nuances of LinkedIn and turn your connections into paying clients, tune in. This isn't just a one-hour podcast, it's a mini masterclass. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/255

People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I’ve been podcasting for several years and I think I’ve done everything I’ve mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I talk about how we can turn podcasting into a profitable business- the type that closes high-ticket clients. Steve is a 2-time entrepreneur and bestselling author. He’s also the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/254

Whether you’ve read Napoleon Hill’s “Think and Grow Rich,” or not, you’re in for a treat. That book changed my life and that goes the same for my guest, John Shin.  He is not only a wildly successful entrepreneur but also a motivational speaker, philanthropist, movie producer, and author of the brand-new book How Rich Asians Think. In this episode, we talk about the habits one must master so they can achieve great wealth in life. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/253

Average sucks! Whether you’re someone who’s already working on the life you want or someone who’s just starting out, if you feel like you’re destined for great things, this episode with Michael Bernoff is for you. Michael is a powerful, seasoned speaker with the ability to tap into virtually anyone’s motivation strategy. He helps in unlocking the mysteries of building charisma, influence, persuasion, and connection with others. Tune in for a motivational session as we talk about what you should do to get what you want. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/252

Becoming a millionaire may seem like an unreachable star, but if you choose to persevere, nothing is impossible. On this episode of Marketing Speak interview, I welcome  Jaime Masters. Jaime is the host of the Eventual Millionaire Podcast and has interviewed over 400 self-made millionaires, myself included. This has led her to discover what makes millionaires different from the rest. If you’re curious to know the secrets of wealthy entrepreneurs, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/251

Modern times have truly changed how we do business. What was once hierarchical has become more collaborative because of the increasing access to the Internet. Newer generations practically made crowdsourcing a thing. This has brought an increase in businesses and work for people all over the world. In this episode, Don Tapscott joins me to talk about the impact of some of the biggest technological innovations. Don is Executive Chairman of the Blockchain Research Institute, and the author of 16 books, including Blockchain Revolution and Wikinomics. If you’re curious to know more about what the future looks like for your chosen career, tune in for some valuable insights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/250

These days, it’s all about how you can future-proof yourself and your career. My guest, Carter Cast, helps people avoid self-sabotaging behavior that can derail their careers or get them laid off. Carter is someone who has reinvented himself several times. His book, The Right and Wrong Stuff: How Brilliant Careers Are Made and Unmade, details his journey from being a manager at PepsiCo to the CEO of Walmart.com and later a venture capitalist and professor. Tune in to get the formula for avoiding career disasters, becoming more agile, and learning to control risky behaviors. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/249