Marketing Speak

Seth Greenberg continues to have a career journey unlike anyone else. From film school to startup "CEOwner" to going corporate, including taking companies public as a CMO, Seth currently works with startups advising, investing, and pushing founders out of their comfort zones. Seth has been described as a bold risk-taker who is both creative and analytical. On today's Marketing Speak episode, Seth talks about some of his stories as an out-of-the-box CMO that started some great marketing campaigns for the companies he’s worked for. He also shares how his high-risk tolerance and appetite helped him push some ideas that led to big wins. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/336. 

Distractions lower performance and negatively affect concentration in completing a task. Today, my guest shares the strategies to disengage from these distractions and be more focused on work to boost productivity. Cal Newport is an Assistant Professor of Computer Science at Georgetown University. Newport writes about the impact of technologies on the world of work and studies the theoretical foundations of our digital age. He is the author of  Deep Work and So Good They Can’t Ignore You. In this episode, Cal Newport talks about the benefits of having the ability to concentrate without distraction. He will discuss the value of Deep work, tips on leaving a distracted life for a deep life, and tools in becoming more willful and specific in spending time and making decisions. Tune in to this episode to be more productive and have a high-value output. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/335. 

You can build your path the way you want. Just have confidence in yourself and establish a compelling vision to drive you toward your goal. Today, my guest will share his strategies of being an expert in productivity to get you the most out of business and life. Stever Robbins has been an entrepreneur since he was 14 years old. Currently, he is an executive coach, podcaster, author, and serial entrepreneur. His podcast has over 27,000,000 downloads and has been number one on the iTunes bestseller list. In this episode, Stever Robbins talks about changing your mindset, career planning, productivity, and using your creativity to do things. He also shares information about making podcasts unique and awesome, approaching time management, and measuring output in life satisfaction. Listen to this episode to gain insights into creating a path for a successful career and relationships. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/334. 

Data needs to be at the center of everything you are doing with marketing. On today's Marketing Speak episode, Janet Driscoll Miller and I delve deeper into data-driven marketing. We discuss the importance of data to meet the end goals of an organization and how to make sure that the marketing department has a voice and a seat at the table when it comes to the decisions a company makes about its future and its budgeting. Janet is the president and CEO of a digital marketing agency, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. Janet has over twenty-five years of digital marketing experience and is a graduate of James Madison University. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/333. 

We all have deep-rooted fears that sometimes influence our daily lives. What if you could stop those fears that hold you back to help open to new possibilities? Today, my guest talks about the subconscious hypnosis techniques to promote healing and create a better and more positive future. Ken Dubner is an expert at hypnotherapy, hypnotism, and NLP or neuro-linguistic programming. He is a speaker, a certified Master hypnotist, and an NLP (Neuro-Linguistic Programming) Master practitioner. He is the CEO and founder of Mind Training Solutions and was a comic for A&E. In this episode, Ken Dubner talks about what real hypnosis is and teaches us healing methods that help thousands of people and techniques of changing, reframing and restructuring your mindset. Listen to this life-changing episode and know that you can open yourself to better opportunities. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/332. 

Savoring life is being able to look back on moments accurately without forgetting important memories, feelings, and lessons. However, memory saving is ineffective when we solely depend on remembering within our minds. Most of the time, ideas fade, concepts merge, and we lose track of the important details. Today's guest will share an effective solution to retain and process various experiences and ideas to help us remember the lessons, relive the moments, and develop an observational perspective. Mike Rohde is a designer, author, speaker, illustrator, and sketchnoter extraordinaire. He professionally designs with Gomoll Research + Design, illustrated the New York Times bestseller REWORK, and has spoken at SXSW. In this episode, Mike talks about having a very detailed, organized view of capturing and remembering moments. He recommends using sketchnotes which is a highly creative and effective way of expanding the vocabulary to capture ideas beyond just writing things to draw something. They amplify notes with layouts, drawings, various fonts, and important details. He further explains that anyone, artistically inclined or challenged, can benefit from taking stylized notes, even for personal use. Tune in to this episode to know how to relive memories and document them interestingly and creatively. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/331. 

The retail industry has faced rapid changes in recent years, especially at the height of the pandemic. Consumers are now digitizing some aspects of their daily lives, which clearly shows in the retail industry. Today's guest, Elizabeth Marsten, discusses some of these changes to the retail industry. She also talks about opportunities and strategies smaller businesses have against Amazon and other service lines, like Walmart, InstaCart, and Target. Elizabeth is the Senior Director of Strategic Marketplaces Services at Tinuiti, where she is building out program development, advertising, and sales support on retail media channels, such as Walmart, Target, Instacart, Kroger and Criteo Retail Media. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/330. 

Start seeing life's possibilities, move with intentionality, and begin to think that we are always creating something. Today's guest talks about living life with intention and purpose to make a difference and have a better outcome. Ephraim Olschewski is a high-level coach for entrepreneurs and businesses. He is an expert at sales, business processes, mindset shifts, intentionality, and making incredible distinctions that will change every aspect of your life. Ephraim talks about bringing intentionality to life and becoming more committed and complete in this episode. He also speaks about workability, using affirmation for positivity and the importance of having consistency with your words and actions. Tune in and find what works for you to become more successful and live life with purpose. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/329. 

Do you want the freedom to live your own life, travel around the world, and live anywhere you want? Today’s guests live that life, and together they take the online world by storm and undeniably enjoy the benefits of having a successful online business. Our guests today, Anita and Andre Chaperon, are an entrepreneurial couple living in Gibraltar and running several businesses together. In this episode, they share tips for business abroad, banking overseas, and taxes. They also share the importance of having a business coach to help with strategic planning and business growth. Furthermore, they also discuss hormonal problems, therapy, and tests. Listen to this episode to know more about being mentally and physically better at enhancing your business globally. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/328. 

Social proof is one of the most vital indicators that you're somebody important in your industry. When you have affiliations with media giants like Good Morning America, The New York Times, Forbes, and the like, it automatically sets you apart. In today's episode, my guest Chris Winfield discusses why this is so important for every entrepreneur or influencer. He's here to talk about his event on January 31st as well. It's called the Be On TV Bootcamp, and you can find more info and register here: beontvbootcamp.com/stephan. Chris is a contributor for INC. and host of a show for Entrepreneur Magazine. Chris has shown clients – including people from companies like Disney, Bai Brands, Virgin, Intuit, Cali'Flour Foods and countless high profile entrepreneurs & authors – how to leverage their connections with the media and influencers for credibility, authority & profit. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/327.