Marketing Speak

Many of us get jealous of how bold individuals seize life in remarkable, almost unbelievable ways. They always succeed in their personal and professional lives. But do you know that you can learn how to be bold in life? My guest, Fred Joyal, was an extremely shy person. He was too timid even to make a phone call. However, he transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, and met dozens of celebrities. He found love, joy, passion, and success through this boldness. Fred is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in stand-up and improv comedy, and acted in bad movies and excellent TV commercials. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/344. 

It was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast. In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person. This episode is filled with information that will help you jumpstart SEO in your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE2. 

Erik Luhrs is a Fortune 500 Consultant, NLP Master Practitioner, Psychic, Peak Mindset Coach, founder of BE DO SCALE Hybrid Business Coaching, and the creator of The GURUS Selling System™, Subconscious Lead Generation™, and Peerless Positioning™. Thanks to his broad base of skills and abilities, he has helped clients and companies achieve mathematically impossible operational performance, overcome mental hurdles, create 300% growth in a matter of weeks, improve relationships, overflow their pipelines, achieve the dreams they thought "impossible," and much more…. In this episode, Erik shares how a mindset/brainset shift can change your messaging and positioning that will start the growth of your business. He also talks about some tips on how successful people start their day, how to prepare and strategize a marketing campaign, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/343. 

Your story and message are the core of your business. Whatever you put out there is what the world perceives of you, and it predicts how people respond to you. It's vital to make sure you're sending the right message out there. In today's episode, Sam Richter emphasizes the importance of connections and information in identifying opportunities and prospects. Sam is named one of the World's Top 50 Sales Keynote Speakers and one of the 15 Highest Rated Speakers for Virtual Events. He's a bestselling author who delivers his top-rated, dynamic, highly entertaining, high-content keynote presentations and workshop sessions to audiences worldwide. Join us on today's Marketing Speak for an entertaining conversation that includes numerous pieces of high-value entrepreneurial advice! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/342. 

In a rapidly changing marketplace, all of us have to adopt new tools, new platforms and fresh messaging to connect to our audience. Currently, many sellers and marketers utilize video to communicate with their audience. However, a lot of them fail to truly build deeper relationships, sell solutions and enhance their reputation. In today's Marketing Speak episode, Julie Hansen talks about her sales and video marketing expertise. She shares her transition story from an actor to a virtual selling expert who utilizes video to connect and build relationships with her customers. She also gives some tips and tricks on doing well in front of the camera to make your video remarkable and exceptional. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/341. 

I want to share my interview on the Bob Pritchard Show a few years ago, where I discussed some intel on SEO and marketing. In this episode, I addressed some of the myths and the framework and structure of good SEO. I talked about the importance of remarkable content and shared some of my clients' case studies on how SEO impacted their businesses. I also gave tips and strategies for entrepreneurs on how to start SEO for their websites. If you're interested in improving your rankings, this is an hour worth investing in. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/SB1. 

Many entrepreneurs face the complex question of how to price their product or service, and it's a decision that can make or break a business. According to Per Sjöfors, AKA The Price Whisperer™, pricing is a profit and value lever. An increase in the price of a service or product by 1% can show a significant increase in profit. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. In this episode, Per talks about the importance of pricing your product and service. He also shares some of his client's success stories in repositioning and repricing their services and product. He also gave some feedback on my company's pricing strategy - including what I need to do to raise my prices. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/340. 

What is digital transformation? Why is it important for companies to embrace it? And how can a company pull off a successful digital transformation? These questions have been worrying many entrepreneurs as the term "digital transformation" has become a trend in recent years. Today, I'm joined by Kelly Smith, the Chief Strategy Officer of Hagerty, the world's largest insurer of collectible cars and the largest automotive enthusiast membership organization. In this role, he serves as the CIO, CDO, and CSO. In addition, IT, Digital, Data, Martech & Security all fall under his leadership. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/339. 

Do you want to be productive not just by doing more but also by doing what you are passionate about? Today, our guest treats productivity like a belief system has studied different methodologies, and has created a productivity system of his own that is effectively helping people. Mike Vardy is the founder of Productivityist, host of the Productivityist podcast, and a 3-time author. From a productivity enthusiast who used the tools, he is now a productivity specialist who's able to teach people how to use the tools. Today, our guest will discuss the strengths and weaknesses of popular frameworks and systems of productivity. We will also discuss the mode-based work needed to operate and have a consistently great job. Further, we will talk about ways to work with your biology, maximize your willpower, incorporate habits, and get into the flow to produce more effective results. This episode will help you rethink how you organize your life and become more productive. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/338. 

Live like you are retired by outsmarting the normal business system and creating automation that allows you not to work round the clock. Our guest today talks about the strategies for running multiple productive business ventures. James Schramko is an internet marketer and entrepreneur who can successfully leverage, automate, and systemize his business. He is the founder of SuperFast Business and runs live events and multiple podcasts. In this episode, James Schramko will talk about the steps to freedom through delegating, outsourcing, and getting the leverage to the maximum capability. He will also discuss various effective tools used in project management, communication, and scheduling. Further, he will share tips on being a good employer and managing overseas employees. Listen to this episode to learn the secret of success and experience living a rich and full life. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/337.