Internet History Podcast

Summary:Today we have an interview with Dave Zinman, co-founder of FocaLink Media services, which, if you'll recall, developed the first remote ad server. We previously spoke to his co-founder, Jason Strober. Dave is a long time advertising industry veteran. He was also at Yahoo and is currently the CEO of InfoLinks. I hope we've done a good job in these interviews of giving you a decent understanding of how online advertising developed and how it functions to underpin the internet as we know it today. Dave gives us some fascinating insights on all of this, and especially toward the end of the interview, we get in depth about how modern advertising functions. We get into retargeting, the modern advertising method that represents the the apex of advertising evolution. How does Facebook make all it's money? It's retargeting that makes it possible. So, get ready for an excellent master class on how modern advertising works.Oh, and there's a bonus story, right at the end, about the founding of eBay. Hosted on Acast. See acast.com/privacy for more information.

Summary:Kevin O’Connor is the co-founder of the granddaddy of all Internet advertising companies, DoubleClick. Chances are, if you’ve seen a banner ad over the last decade or so, it was served up behind the scenes by DoubleClick’s DART technology. Now the backbone of Google’s banner ad inventory, DoubleClick was one of the first internet advertising companies formed, one of the largest of the dot-com era, and as we discuss in this interview, DoubleClick is really the Godfather of the New York City Silicon Alley tech scene.One of the more interesting things to me, is when Kevin talks about the early controversy that DoubleClick ran into in terms of user privacy and cookies and control of user information. In the late 90s, the firestorm that DoubleClick encountered just for doing basic ad tracking was a huge deal. Now, in the age of Facebook and the NSA listening to everyone, that whole brouhaha seems… I dunno… naive? Were we ever really so young as an Internet? Anyway, Kevin has a lot of good stuff to say about that. Hosted on Acast. See acast.com/privacy for more information.

Summary:When you talk about Yahoo, most people know the names Jerry Yang and David Filo. But if you talk to people who were there at the time, there is another name that everyone mentions: Tim Brady. Tim was Yahoo’s employee number 3. He wrote the original Yahoo business plan. He became Yahoo’s project manager, and as much as anyone, he played a major role in building the company that Yahoo became in the 1990s. Tim was also a college buddy of Jerry Yang’s, so he offers us excellent background on Yahoo’s founding and the thinking that went in to the company’s development. Hosted on Acast. See acast.com/privacy for more information.

The podcast dives into Yahoo's evolution from a simple research project to the web's first powerhouse. It highlights how Yahoo revolutionized advertising, leading to significant revenue growth in the 90s. The 'portal wars' are discussed, showcasing the fierce competition between Yahoo and other search engines like Excite and AltaVista. Moreover, it explores Yahoo's incredible IPO success and its eventual struggles against emerging rivals like Google, emphasizing the ever-changing landscape of the internet.

SummaryThis is a wide ranging and fascinating interview with John Danner. John was the co-founder of another of the major internet advertising pioneers, NetGravity. John gives us some more great background on how the technology and culture of the advertising industry evolved, and because NetGravity was the company that built Yahoo's first advertising system, we get some great details about early Yahoo. But John also gives us some incredible insights about what it was like during the dot com era madness. If you're currently an entrepreneur or aspiring to be an entrepreneur, you're going to want to listen closely to the 2nd half of this interview because John speaks some serious truths about the realities of growing a venture backed business. Hosted on Acast. See acast.com/privacy for more information.

An Interview With Compaq Co-Founder and CEO Rod CanionThis Sunday, AMC is premiering a new original series called Halt And Catch Fire. Set in the early 1980s, it tells the story of a band of cowboy entrepreneurs and engineers who join the PC Wars by cloning an IBM machine and taking on Big Blue for control of the nascent personal computer industry.AMC’s show is fictional, but it turns out, there is a true life story that is similar to this course of events, and it led to the creation of one of the greatest technology companies of all time, Compaq Computers.Rod Canion was one of the co-founders of Compaq back in the early 80s, and he was there for the real world PC wars. He’s written a book about the time period, Open: How Compaq Ended IBM’s PC Domination and Helped Invent Modern Computing. In the interview below, I spoke to Rod about the book, the process of taking on Big Blue and cloning the IBM-PC, and how a series of incredible calculated gambles paid off to eventually build one of history’s most successful technology companies. Hosted on Acast. See acast.com/privacy for more information.

SummaryIn this episode we continue our exploration into the roots Internet advertising. We’re speaking with Jason Strober, another Internet Advertising pioneer and co-founder of Focalink Media Services, Inc. Focalink was responsible for arguably the first remote ad server, a crucial technical component that made online advertising possible. Jason recounts for us the early, “wild west” days when a small group of ambitious people made an entire industry up from scratch, and with it, laid the financial foundation for the Internet as we know it. Hosted on Acast. See acast.com/privacy for more information.

SummaryHadi Partovi was one of the original 9 people on the Internet Explorer project. He left Microsoft in the late 90s to found Tellme Networks, which was eventually acquired by Microsoft for $800 million dollars. This precipitated a second stint at Microsoft where he was General Manager of MSN.com during MSN’s only year of profit, and where he incubated Start.com (which became Live.com, which now points to Microsofts’ online Outlook efforts). After leaving Microsoft a second time, he joined up with his brother Ari to found iLike, which was purchased by Myspace, and both Partovi brothers worked for a time as Senior Vice Presidents at Myspace. In between all this, Hadi and Ari were early investors in Zappos, Facebook and Dropbox, served as advisors to Facebook and still serve as advisors to Dropbox. Hadi is currently the founder and CEO of Code.org, a non-profit working to help schools teach coding to students around the world.Here is a link to a recent interview with both Partovi brothers.The post page for this episode is here.  Hosted on Acast. See acast.com/privacy for more information.

Summary:As the early web grows, the explosion of content and websites creates chaos. Early search engines are among the most popular sites on the early web, as users try to find their way around the new medium. Sites like Excite, Lycos, Alta Vista and others try to take an algorithm and data-based route to organizing the chaos, but the site that leaps to the front of the pack, Yahoo!, goes in the other direction, creating a hand-sorted directory.We learn how Jerry Yang and David Filo started Yahoo! in a trailer on the campus of Stanford University and prepare to make the first great brand of the Internet Era.Bibliography: http://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy/ Gainesville Sun, July 31, 1995 http://news.google.com/newspapers?nid=1320&dat=19950731&id=MENWAAAAIBAJ&sjid=k-oDAAAAIBAJ&pg=3855,7057240 http://stuff.mit.edu/people/mkgray/net/web-growth-summary.html http://www.cybertelecom.org/dns/history.htm http://www.wired.com/wired/archive/10.01/excite.html http://www.businessweek.com/stories/1996-02-11/what-hath-yahoo-wrought http://www.thinkpink.com/bp/WebCrawler/History.html http://www.wordstream.com/articles/internet-search-engines-history http://web.archive.org/web/20090501140446/http://www.clubi.ie/webserch/engines/infoseek/history.htm http://www.nytimes.com/1995/12/18/business/digital-equipment-offers-web-browsers-its-super-spider.html http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study http://money.cnn.com/magazines/fortune/fortune_archive/1998/03/02/238576/ “Found You On Yahoo” Red Herring, October 1, 1995 http://money.cnn.com/magazines/fortune/fortune_archive/1998/03/02/238576/ Yang, Jerry; Filo, David; Yahoo! Unplugged: Your Discovery Guide to the Web Reid, Robert H.; Architects of the Web: 1,000 Days that Built the Future of Business  Hosted on Acast. See acast.com/privacy for more information.

What If I Told You…… there was a crazy entrepreneur who was the true founder of what would become America Online? He was the guy who hired Steve Case back before AOL was AOL.What if I told you that same entrepreneur invented true, networked, online gaming—not in the era of the Xbox 360, but back in the days of the Atari 2600?What if I then told you that same entrepreneur invented a Napster/Pandora/Spotify/Sirius-like music service, all the way back in 1981, before the compact disc was even widely available?That Man Is William von MeisterAnd he is the subject of this episode. I’ve enjoyed all of the episodes we’ve done so far, but I have to say this has been the most fun. It’s exciting to shed some light on a bit of history that I think has been criminally overlooked. And to be honest, it’s just such a crazy story, about a hard drinking, heavy-smoking, women-chasing entrepreneur, seemingly from the Mad Men cloth, who was “a pathological entrepreneur” with a “reality-distortion-field” that would give Steve Jobs a run for his money. It’s a story of about a dozen harebrained businesses, none of which were really successful (excepting of course that some or all of them lent their DNA to the company that would become AOL) but all of which were way ahead of their time, and in many ways, presaged technologies we take for granted today.Details:Some of the articles I mentioned about the GameLine System:HereHereand HereAlso, the books mentioned as source materials:Kara Swisher: aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the WebMichael A. Banks: On the Way to the Web: The Secret History of the Internet and Its FoundersAlec, Klein: Stealing Time: Steve Case, Jerry Levin, and the Collapse of AOL Time WarnerAlso, this: Hosted on Acast. See acast.com/privacy for more information.