Winning With Shopify

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t...You must Create a WOW brand that will boost sale and increase customer loyaltyThis is before your ads, before your PR and before your social media posts.Seth Godin is one of my idols. He talks about the need to stand out, be a remarkable brand. Get the free download here: https://justaskparker.com/wowIn this podcast  episode I am:Not talking about your logoNot talking about spending $1 million dollars on ads or brandingPresenting simple steps any Shopify merchant can take to create a brand that makes people notice you and want to purchase what you sell.Showing you that you don’t need to be selling something unique, this even works for Dropshipping storesExplaining what I mean about "brand". Your story, congruent information, explain what you sell, what makes you different.Support the show (https://www.facebook.com/groups/WinningWithShopify/)We want to take a moment to thank our amazing team who edit our podcasts every week at www.stickandsplice.net. We couldn't do it without them!Support the show

Brett Owens is one of the most knowledgeable guys I know when it comes to getting leads online. It’s a numbers game and you can have the BEST product in the world, but the difference between success failing is getting eyeballs on your products. Today I wanted to have Brett here talking about how to get OTHER PEOPLE TO DO YOUR SELLING!This is the perfect solution for merchants who want to work as few hours as possible and also for brands that want to go big. If there is one person you need to listen to it’s Brett. I have interviewed people using his platforms, and our clients use both of Brett's platforms with much success. If you are ready for people to talk about your brand then this the episode for you. Topics covered:2 lead generation ways you see working well for Merchants, Affiliates, and Influencers. What makes these 2 lead generation strategies different and what makes them the same?Why are influencers still so powerful for eCommerce businesses?Why would a brand choose one option or the other or both? Let’s talk results. What results can people expect?Drop Shipping products; on-trend and under $40 average order value (which is under the recommended AOV for Fb ads).Who is Afluencer for?How can influencers and brands get started with Afluencer?How many influencer programs have you covered to date?What are the most popular influencer programs you’ve covered?Links:https://afluencer.com/http://facebook.com/afluencerhttp://instagram.com/afluencerlyfehttps://twitter.com/afluencerlyfeSupport the show

We spoke about personalizing your lead and customer communication a while ago in a podcast episode where I had recorded a client coaching call. Nicole from Modrec actually does this in her business. I know there are many other businesses who should be doing this! David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing. Developed as a platform, Handwrytten lets you send notes from Shopify via Zapier.What we will cover:How handwritten notes can help Shopify sellersDavid Wachs' specific case examplesLimiting spend using rules to stick toIntegrating Handwrytten into your Shopify StoreHow it's possible to send one Handwrytten at a timeInternational postage David Wachs' successesDavid's website: handwrytten.comDavid's social media links: https://www.linkedin.com/company/handwrytten/https://www.linkedin.com/in/davidwachs/twitter.com/handwryttenSupport the show (https://www.facebook.com/groups/WinningWithShopify/)Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summitSupport the show

Today I talk to Phillipe at gorgias.comPhilippe is Head of Partnerships and Business Development at Gorgias.io.  He was previously co-founder of Dealeaz, an Ecommerce focused retailer that generated over $20M in revenue in it's first 24 months.  He also worked at both Google and Microsoft in several Sales, Marketing and Operational roles. He's passionate about helping Ecommerce Merchants optimize and scale their backend operations in order to boost profits. Gorgias is the most powerful customer service software for Shopify stores.You can Automate 15% of your customer interactionIt’s 30% more efficient than other helpdesksIt’s #1 rated helpdesk for ShopifyClients include 2000 Ecommerce stores including, MVMT, Steve Madden, Deathwish Coffee, Timbuk 2 - They use Gorgias to power their customer service.  Get tasks done more efficientlyIt's so easy to use. Gorgias has found that 30% of people who communicate with their customer service app BUY! When a normal conversion rate is 2-4% then you would be crazy not to try Gorgias out to increase your conversions so dramatically!My team use Gorgias in our own business, but it's even better for Shopify stores. There are features specifically designed to help generate additional e-commerce sales easily and integrate with all orders in your system automatically. To answer questions about your customers, orders, delivery times.You can deliver an outstanding customer experience and save your customers the pain of waiting for a reply from you. Another amazing feature seeing ALL ig and Fb comments in your dashboard and replying from there. The time and effort this saves is not only outstanding but allows you to instantly turn a person how makes a comment into a customer!My team do it this way and we absolutely love it. Questions we cover:What is conversational commerce?What defines a great brand tone and voice? How important is customer service to a startup store? How can merchants automate their customer support? Are there any downsides of a fully integrated chat? Some people are worried about needing to be available  all the time.How can you drive sales through chat? What are the best way to manage social media comments? Support the show

Get the 80 subject lines and CTA's here: https://justaskparker.com/80-ways-to-get-more-clicks-from-your-email/Join Our Mastermind: https://www.1000salesandbeyond.com/mastermindSome top tips:I don’t care if you have 3 people on your list. Start sending!Check your stats!What else makes Tonja successful? ReviewsWebsite setup for conversionsSupport the show

If you want to start a business that is More than a passive income / hands-off ecommerce store then THIS is the episode for you!OR if you are not making sales and just can’t understand why then listen in and learn. I have been offering marketing advice to this next guest and his wife for the last year and love their passion and dedication so invited Dan here to share his experience with you. Their store is www.deliciouslyguiltfree.comThis store is getting a MINIMUM 6% conversion rate and up to a 16% conversion rate! This is NOT normal but today I will prove it's VERY possible even with ZERO knowledge.Dan and Basma Greef came to me about 1 year ago. Starting out. Not making money but VERY passionate. I have had a few calls with them and each time they have taken my advice and blown my mind with how they are able to implement and make a success of their business. It’s so easy for me to provide advice. I do it all day. But not many are out there DOING IT and make a success of their business. It’s funny how many people will pay me, not do the work then  wonder why they are not succeeding. Let’s discuss...What made you decide to make low sugar, keto/low carb cakes?How and what have you since learnt about low carb?What are the challenges of running an e-commerce store?What are the highs and lows of running your own business?Why are getting such high conversion rates?Basma and yourself have realised that there is a lot more to this than just trying to sellOffline store V’s  online businessThe fear factor… Price sellingBuilding loyalty How important is it that you are more than just trying to sell a “product” You are doing things differently by building a community. “Serving” not "Shouting at people "How many hours a week do you put into this business?What are the next plans for growing  DGFWhat plans do I have to grow the low carb community in the UKYou recently signed up for Just Ask Parker services Why?Why should someone start a Shopify store?Tell us about your podcastDan's Recommendations Book  - E-myth Setup your business as if you are setting up a franchiseGet feedback!SponsorGorgias.com - Mention the podcast for your second month freeSupport the show

In this episode, I discuss the red flags of Facebook advertisements and how to save money running advertisements that make a great return on investment (ROI).We will cover:What are the red flags when investing in Facebook advertisementsHow you can save money running successful adsIf you are using a FB ad agency:Make sure the company knows -your audience - exact age, locations, interests are broken down into campaigns, types pf ads THAT work! - low hanging fruit - Are FB ads the best for you! - Time of year to advertise- Types of promotions- Number of tests they are runningGet the free Checklist here >>>https://justaskparker.com/pages/podcast/episode-78-the-red-flags-of-facebook-ads-and-how-to-save-money-running-ads-that-make-a-great-roi/Support the show

In this episode, I discuss WHO will actually buy from you. We will coverFacebook audience insightsHow to use magazines to find your best customer and what you should be posting to capture their attentionGoogle mapsYour competitorsHow to use social media Transcript https://justaskparker.com/pages/podcast/episode-77-5-steps-to-identify-your-ideal-customer/Support the show

Joel Ong is the Founder and Video Strategist at Tape Your Time, a Video production and consulting agency based in Singapore which helps brands grow and build deeper relationships online by leveraging video assets to present their story authentically and scale their time, money and connections. How Video Can Help Ecommerce SalesHow to build a Storybrand and understanding the power of storytellingHow Video Builds Trust, Authenticity and Growth for BusinessesHow a brand story video establishes you as an expert and thought-leader in your space with an interview and visual storytelling that resonates and earns a customer’s trust and respect/You both educate and empower them by sharing what sets your business apart.Can you give some examples of eCommerce store that work and doesn’t workProduct based videos - how long what to put in themI told you about a store who spent $15,000 on videos for his niche or one-off products. Let;s talk about BAD video ideas.3 examples - llama, earphones, helmets as knitted hats - testimonial video in abandon cart and cart page, information videos, handle objections, short videos for out bound. Quick exercise - the customer journey funnel - where are peopleHow videos can be Time-Saving for a small business - How having a 2-3 minute video acts as a 24/7 fleet of salesmen, to effectively establish deeper relationships, quicker while also pre-qualifying prospects. People can know, like and trust you within a few minutes, and know if what you have to offer is for them, so when it’s time for a sales call/check-out page… they've either realized they're not qualified (saving you time from a redundant call)... or they're already pre-suaded, so the length of the sales cycle from first point of contact to deal closed is exponentially decreased.Why Gear is not as important as you think for Video - authentic natural videos -, gear doesn’t matter as much as the message. Let’s talk about Positioning… Can you explain this to my audience  - How to make the most of your video asset, pinned at top social media accounts, sent through messenger, inlaid in your email signatures, introducing you at events, and of course, top of your website. Imagine in 2 minutes, someone getting to know you, your story, and the value you have to give, deeper than even a 10 minute conversation in person would permit them by showing, not tellingRecommendations:ring light and LEV micAPP -soapbox for email Loom.comwww.tapeyourtime.com - Free 30-Minute Strategy Call Support the show

Today we talk to Sahil Gupta. He is the CEO of Spase https://spase.io which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale.   What we cover:What are airmodels?What products is this best for?Can you give some case studies clients How did Spase begin and why did you start it?What do you see happening to AR in a few years?What makes Spase different from working with independent artists?What impact will airmodels have on my store?Are there any limits to things that can be modelled?How do I load the airmodel in my store?Recommendations: Adobe DementionSocial Media: https://spase.io https://www.linkedin.com/in/sahil1729/ https://www.linkedin.com/company/spasetime https://twitter.com/sahilasaservice/ https://twitter.com/spasetimeMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkerofferSupport the show