
B2B Mentors
B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at www.ProvenContent.com
Latest episodes

Aug 14, 2023 • 46min
111. How Not to Suck at Marketing
He’s been featured in AdAge, Forbes, CMO.com, Fast Company and several top podcasts. Jeff Perkins is the author of How Not to Suck at Marketing, a speaker, and current CMO at Greenlight Guru. Prior, Jeff was CEO of ParkMobile and CMO at QASymphony (now Tricentis), which he supported raising over $50 million in venture funding. With a diverse range of experiences with B2C, B2B, and across a variety of industries, including software, parking, automotive, consumer packaged goods, media, and pharmaceuticals, Jeff is definitely a CMO to follow.Learn more about Greenlight Guru:https://www.greenlight.guru/Connect with Jeff Perkins on LinkedIn: https://www.linkedin.com/in/jeffperkins1/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

Aug 1, 2023 • 31min
110. How to Master B2B Healthcare Marketing (3 Key Pillars)
Larry Kaiser is an 18-year veteran of the Healthcare IT market, a speaker, the current Chief Marketing Officer at Clearsense, and winner of the 2020 HITMC Award for Health IT Marketer of the Year. Prior, Kaiser built and led the marketing function at Optimum Healthcare IT and led NTT Data’s healthcare marketing efforts.Learn more about Clearsense:https://clearsense.com/Connect with Larry Kaiser on LinkedIn:https://www.linkedin.com/in/lawrencekaiser/ Connect with the host, Connor Dube, on LinkedInhttps://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

Jul 25, 2023 • 34min
109. Think Like a CEO, Act Like a CRO, Talk Like a CMO
Denmark Francisco has been involved in four major acquisitions of technology startups with over $837M in total value generated. He has 14 years of growth experience, including as ex-CMO of KnowBe4 and growth hacking at DigitalOcean.Learn more about Blackbox Consulting:https://www.blackboxconsulting.io/Connect with Denmark Francisco on LinkedIn: https://www.linkedin.com/in/denmarkfrancisco/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

Jul 10, 2023 • 37min
108. The Dropout Multimillionaire: How to Succeed in Business with No Money, No Education, and No Clue
Brian Will is the bestselling author of "The Dropout: Multi-Millionaire" and "NO... The Psychology of Sales and Negotiations," and a serial entrepreneur with over 35 years of experience. He has created seven highly successful companies across four industries, worth over half a billion dollars at their peak. Today, Brian is a visionary business leader, owning restaurants in Atlanta, an insurance and technology company in Denver, and a real estate business in Georgia and Florida. His expertise in turnaround projects and driving billions in sales make him a sought-after consultant and speaker.Read Brian's books, "The Dropout: Multi-Millionaire" and "NO... The Psychology of Sales and Negotiations,"Connect with Brian Will on LinkedIn: https://www.linkedin.com/in/theforcemm/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.com Get access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

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Jun 26, 2023 • 30min
107. B2B Storytelling Strategies that Convert Decision Makers
Adrian Fulle is the current Global Chief Marketing Officer at ByoPlanet and former entertainment industry executive. From the rebel side of corporate, Adrian is passionate about building high performing marketing strategy leveraging storytelling skills and B2B marketing models sourced from Harvard and Stanford. With over 15 years of experience and an insatiable curiosity, Adrian brings depth, creativity, and a fresh perspective to the B2B marketing world.Learn more about ByoPlanet:https://byoplanet.com/Connect with Adrian Fulle on LinkedIn: https://www.linkedin.com/in/adrian-fulle/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

Jun 19, 2023 • 31min
106. Is B2B Decision-Making More Vital (and Emotional) Than B2C?
Wendy Lurrie is most recently the CMO at Sinequa and high-level marketing leader at organizations like Medidata Solutions and well recognized marketing agencies. She's an expert across the full spectrum of marketing disciplines with broad and deep experience in brand, direct, CRM , digital marketing and integrated marketing.Learn more about Sinequa:http://www.sinequa.com/Connect with Wendy Lurrie on LinkedIn: https://www.linkedin.com/in/wendy-lurrie-392b053/Connect with the host, Connor Dube, on LinkedIn`https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

Jun 13, 2023 • 11min
This or That? (B2B Lead Gen) - BONUS Ep. #102
This or That? (B2B Lead Gen) - CC #102Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

Jun 7, 2023 • 13min
CMO Alliance Session on Podcasting for B2B - BONUS Ep. #101
CMO Alliance Session on Podcasting for B2B - CC #0101Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

Jun 2, 2023 • 7min
Most Powerful B2B Marketing Method? - BONUS Ep. #100
Most Powerful B2B Marketing Method? - CC #100Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free

May 26, 2023 • 10min
Can You Get The Big Benefits of Podcasting, Without a Podcast? - BONUS Ep. #099
Can You Get The Big Benefits of Podcasting, Without a Podcast? - CC #099Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt-in required, at www.ProvenContent.com/Free
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