Today: How Can Marketers Avoid Overthinking? - Connor's Curiosities #035Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

"At the end of the day, it’s still about people, right? It’s still about relationships." How to Build a 100k Member Community with Dan Goodstein - B2B Mentors PodcastDaniel Goodstein is president of 3 technology associations with over 100k executive members globally, AI & Digital Transformation evangelist, and a GTM strategy advisor.Follow Dan on LinkedIn here: https://www.linkedin.com/in/danielgoodstein/Learn more about IRPA AI on their website here: https://irpaai.com/Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comEpisode Summary:Daniel Goodstein, President of the Institute for Robotic Process Automation & Artificial Intelligence (IRPA AI) and the Digital Enterprise Institute (DEi), joins Connor to talk about the challenges of marketing high-tech business solutions. Learn about the communication obstacles between tech companies and their potential customers, the importance of demonstrating value, and how, in the end, even high-tech businesses are built on people and relationships.Key Takeaways:Technical innovators aren’t always great at marketing and sales, and at the same time, sales models are evolving and adapting to the service economy. So, delivering a high-tech message is all about demonstrating the benefits of a particular technology in a potential client’s sector.Connecting with potential clients comes down to building relationships, and to do that, you need to speak your prospect’s language. Throwing out a lot of technical jargon will not help you communicate the benefits of your product. Customers are much more interested in what solutions you can provide for them than the specifics of how your technology works.Getting your message across, in digital transformation or any other sector, is about storytelling. On one side, we’re telling customers how technology can help their business, and on the other, we’re helping innovators do a better job of telling their stories — and illustrating their value — to potential clients.More Highlights:Building a professional community is all about providing access to the latest news and information, to people who have been where you are, subject matter experts (SMEs), industry advisors, and even to those coming up behind you. Professional associations and events are essential to building professional networks for their members.Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

How to Sell More Deals Podcasting with Collin Mitchell - B2B MentorsCollin Mitchell is a 4X Founder passionate about Sales, Entrepreneurship and Podcasting! Collin is the Co-Founder of Salescast and Host of Sales Transformation. Follow Collin on LinkedIn here: https://www.linkedin.com/in/collincmitchell/Take advantage of Collin's FREE podcast production offerings here: http://podsesh.com/Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comEpisode Summary:Collin Mitchell, entrepreneur and podcaster extraordinaire, joins Connor to discuss how sales has changed since he got his bumpy start, leveraging free content to learn what you need to know to succeed, frontloading value for your prospects, and using podcasting to become a better salesperson — and a better human. Hear how Collin got his start in podcasting, follow his step-by-step advice for booking the guests you want, and learn how he took the “worst podcast experience ever” and turned it into a thriving business.Key Takeaways:Use every available resource to learn what you need to know. There is so much free content out there, from experts in any and every field, and you can access it and leverage it to fuel your own success.10% of podcasts enjoy 90% of the total listenership. That sounds like bad news, but it’s not. Change your perspective, and you’ll realize what it really means: The demand for quality podcast content far exceeds the current supply, and it’s not as hard to break into the top 10% as you might think.Podcasting will make you better at sales. You’ll learn about your potential clients — and build your market knowledge — straight from the source. But you’ll also consistently exercise your curiosity, learn to listen closely, ask better questions, and establish genuine, professional relationships with the people you want to reach.More Highlights:Don’t overload your listeners with too many options for getting in touch with you. Craft a straightforward CTA, offer a value add, and give people one point of contact to direct them where you need them to go.Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Back to Basics: How to Properly Execute Your Marketing Plan with Steve Hartert - B2B Mentors PodcastSteve Hartert is Chief Revenue Officer at JotForm.com, with responsibility for marketing programs, brand management and corporate partnerships. Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 30 years of marketing management experience and has worked with companies such as The Walt Disney Company, the Ministry of Transport (Sydney, Australia) and ALL Student Loan.Steve holds a bachelors degree from California State Polytechnic University, Pomona and an MBA from California State University, San Bernardino. He currently lives near San Francisco and in his spare time he likes to play golf and cheer for the Green Bay Packers. Follow Steve on LinkedIn here: https://www.linkedin.com/in/stevehartert/Learn more about Jotform here: https://www.jotform.com/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsel...Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comEpisode Summary:Steve Hartert, Chief Marketing Officer for JotForm, joins Connor to talk about getting back to marketing basics. Learn the two questions you must answer before you can build a successful marketing plan, the ongoing relevance of the four Ps — product, price, placement, and promotion — and how to incorporate them in a customer-centered approach, and why a systematic and strategic approach to marketing requires a written plan and continuous, data-driven revision.Key Takeaways:80% of the marketing question is answered by knowing who your customers are and how you’re going to reach them. But it’s not enough to simply identify your market. Knowing your customer well requires continuous study to monitor for change, innovation, and new communication channels you can leverage in your marketing efforts.The four Ps still apply — with a customer-centered approach. Product, price, placement, and promotion remain central to marketing, but to maximize your marketing success, keep your customer at the center of your strategy. What problem does your product solve for potential customers? How can you approach placement and promotion to reach your market where they like to consume information?A strategic marketing plan is built systematically and subject to continuous revision and data-driven adjustment. Are you engaging with potential customers on their preferred channels? Does your content address their pain points? Are you engaging the right people? What channels provide the most reliable response? What changes can you make today to improve your marketing strategy?Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Today: Interview with my own father!? Nerd out on some B2B marketing? You got it! Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Today: Sales Success Tips in Under 60 Seconds - Connor's Curiosities #033Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Today: Don't Wait Until You "Feel" Ready - Connor's Curiosities #032Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

Today: 4 Key Pillars of Social Selling - Connor's Curiosities #031Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com

John Busby serves as Centerfield’s Chief Marketing Officer & Managing Director. In addition to corporate marketing, John leads the content, editorial, research, video and PR teams for the Consumer Guides division, which helps millions of in-market consumers choose and purchase the right product or service through brands like BroadbandNow and SafeHome. Prior to joining Centerfield, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University.Follow John on LinkedIn here: https://www.linkedin.com/in/johnmbusby/Learn more about Centerfield here: https://www.centerfield.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comEpisode Summary:John Busby, Chief Marketing Officer and Managing Director at Centerfield, joins Connor to talk about customer acquisition, essential marketing skills, and the impact of market research. Learn the ins and outs of the customer acquisition business model, the critical role of innovation and technology, and how to get straight to the [pain] point when you reach out to potential customers.Key Takeaways:Customer acquisition combines B2B and B2C marketing. B2B comes in when the company pursues new brand partners to sell the customer acquisition service, and then they deploy B2C techniques to pursue new business for their brand partners. Strategies include paid searching, social media marketing, paid ads, and leveraging an established web presence for the brand partner’s benefit.The customer acquisition business model demands constant innovation because it requires improved performance every month to maintain the brand partner relationship. Creativity is necessary, but you also need technology and data analytics.Initial contact efforts should directly address a potential customer’s problem or industry pain point right off the bat. If the subject line of an email doesn’t inspire them to open it, your future emails are automatically relegated to the junk folder.Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

Today: Check out my feature interview on OneTAKE Live with CMO of SYKES Global on Building Brands & Creating Connections With Connor Dube. "In this episode of OneTAKE Live, host Ian Barkin speaks with Connor Dube, director of sales and marketing for Active Blog and host of the B2B Mentors podcast that focuses on effective content and what it means to build a successful brand."We discuss the most modern methods of using social media to conduct sales. Connor gives us 4 methods you can use to get the most out of social media when it comes to selling."Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we’d like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.com