"At the end of the day, it’s still about people, right? It’s still about relationships." How to Build a 100k Member Community with Dan Goodstein - B2B Mentors Podcast

Daniel Goodstein is president of 3 technology associations with over 100k executive members globally, AI & Digital Transformation evangelist, and a GTM strategy advisor.

Follow Dan on LinkedIn here: https://www.linkedin.com/in/danielgoodstein/

Learn more about IRPA AI on their website here: https://irpaai.com/

Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

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Episode Summary:

Daniel Goodstein, President of the Institute for Robotic Process Automation & Artificial Intelligence (IRPA AI) and the Digital Enterprise Institute (DEi), joins Connor to talk about the challenges of marketing high-tech business solutions. Learn about the communication obstacles between tech companies and their potential customers, the importance of demonstrating value, and how, in the end, even high-tech businesses are built on people and relationships.

Key Takeaways:

Technical innovators aren’t always great at marketing and sales, and at the same time, sales models are evolving and adapting to the service economy. So, delivering a high-tech message is all about demonstrating the benefits of a particular technology in a potential client’s sector.

Connecting with potential clients comes down to building relationships, and to do that, you need to speak your prospect’s language. Throwing out a lot of technical jargon will not help you communicate the benefits of your product. Customers are much more interested in what solutions you can provide for them than the specifics of how your technology works.

Getting your message across, in digital transformation or any other sector, is about storytelling. On one side, we’re telling customers how technology can help their business, and on the other, we’re helping innovators do a better job of telling their stories — and illustrating their value — to potential clients.

More Highlights:

Building a professional community is all about providing access to the latest news and information, to people who have been where you are, subject matter experts (SMEs), industry advisors, and even to those coming up behind you. Professional associations and events are essential to building professional networks for their members.

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