

Butternomics the Business of Culture
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Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.
Episodes
Mentioned books

May 15, 2025 • 39min
How Danielle Canada Turned Clicks and Culture into a Career at Bossip
On this episode of Butternomics, our host, Brandon Butler, talks with Danielle Canada about what it really takes to run one of the most recognizable names in Black digital media. From navigating celebrity mess to protecting culture with integrity, Danielle breaks down the art and pressure of writing for the people—every single day. This episode dives deep into the business of attention, the future of Black media, and how Bossip stays Bossip without selling out.See omnystudio.com/listener for privacy information.

May 13, 2025 • 45min
Why Marlon Williams Says Web3 Is the Biggest Wealth Opportunity of Our Lifetime
Marlon Williams, founder of Starter Labs and the Atlanta Blockchain Center, dives into the transformative potential of Web3 as a major wealth opportunity. He shares his journey from having no connections to creating community-driven platforms in Atlanta. Marlon breaks down blockchain technology in simple terms, emphasizing its disruptive power in finance and the importance of culture. He discusses how decentralization can democratize financial access, while showcasing initiatives that promote equity and innovation in the blockchain ecosystem.

May 8, 2025 • 44min
How Lori Hall and Jessica Lane Built a Multicultural Agency Their Way
On this episode of Butternomics, our host, Brandon Butler, talks with Pop’N Creative founders Lori Hall and Jessica Lane about turning uncertainty into opportunity. After both were laid off from their corporate roles, they teamed up to build the kind of agency they’d always wanted to work at—one rooted in culture, trust, and real collaboration. They break down the realities of working with friends, what makes their partnership thrive, and why saying no is one of the most powerful things a founder can do. See omnystudio.com/listener for privacy information.

May 6, 2025 • 53min
Crafting Community One Pour at a Time with Peter Kiley
On this episode of Butternomics, our host, Brandon Butler, sits down with Peter Kiley to talk about how he’s reshaped what a brewery can represent. Peter shares the Monday Night Brewing origin story, how the team scaled with intention, and why community is the heartbeat of the brand. They dig into the business side of craft brewing—from funding to culture to creativity—and what it takes to stay grounded while growing.See omnystudio.com/listener for privacy information.

May 1, 2025 • 1h
Behind the Scenes of a Black-Owned Exit with Khadijah Robinson
On this episode of Butternomics, our host, Brandon Butler, talks with entrepreneur and attorney Khadijah Robinson about what happens after the deal closes. Khadijah opens up about building Nile List from a spreadsheet to an acquired platform, all while balancing a high-powered legal career. She shares what most people get wrong about acquisitions, why the VC system doesn’t work for most Black founders, and what it really means to protect your peace while scaling impact. If you’re thinking about building something big, this conversation will save you years of mistakes.See omnystudio.com/listener for privacy information.

Apr 29, 2025 • 55min
How Olajuwon Ajanaku and Eastside Golf Took a Swing, Changed the Culture, and Built a Brand Bigger Than the Game
On this episode of Butternomics, our host, Brandon Butler, sits down with Olajuwon Ajanaku, co-founder of Eastside Golf, to break down how an idea born in an apartment turned into a cultural movement. Olajuwon shares how Eastside Golf redefined what golf looks like—and who it’s for—by leading with authenticity, grit, and purpose. From sketching logos by hand to collaborating with Jordan Brand and changing lives through community programs, this episode is packed with lessons on building a brand that stands for more than just business. If you’re serious about growing something real, this is a masterclass in vision, perseverance, and impact.See omnystudio.com/listener for privacy information.

Apr 22, 2025 • 1h 1min
Lessons from the Other Side of the Bar with Cam Burke
On this episode of Butternomics, our host, Brandon Butler, sits down with Camaran Burke, founder of Holiday in Atlanta, to talk about what really goes into building a bar that becomes a community hub. Cam shares his journey from physics major to bartender to owner, and how the business of hospitality demands more than most people realize. From grief and burnout to building systems and culture, Cam gets honest about what it takes to survive in an industry where 16 bars in West Midtown have closed in just the last year. If you’ve ever thought about owning a bar, this conversation is your reality check—and your blueprint.See omnystudio.com/listener for privacy information.

Apr 15, 2025 • 43min
How Trap Sushi Took Over the Culture One Cosplay at a Time
On this episode of Butternomics, our host, Brandon Butler, sits down with Troop Brand, the creative force behind Trap Sushi. What started as a passion project to find fellow anime lovers turned into a full-on cultural movement—now backed by brand deals with Adult Swim, UTA, and more. Troop shares how he blended nightlife, hip-hop, cosplay, and community into one of the most unique event brands in Atlanta. This episode is full of real talk on partnerships, business growth, and how to scale without losing your voice.See omnystudio.com/listener for privacy information.

Apr 8, 2025 • 37min
How Southside Ken built Atlanta’s professional party scene from a single Facebook post
On this episode, Butternomics host Brandon Butler sits down with Southside Ken, the mastermind behind Atlanta’s professional party scene, to unpack how he turned a single Facebook post into a movement that reshaped the city’s nightlife. From pitching restaurant owners on the Southside to packing out rooftops and opening his own restaurant, Ken breaks down the power of consistency, the importance of relationships over transactions, and why curating authentic experiences beats bottle service every time. If you’ve ever wanted to build something real from scratch—or just throw a party people never forget—this one’s a blueprint.See omnystudio.com/listener for privacy information.

Apr 1, 2025 • 44min
Why Ty McMath bet on Atlanta’s trainers—and how his first business made it possible
Ty McMath scaled and sold his first fitness company before building The Union Fit Hub—Atlanta’s first gym designed for fitness entrepreneurs. In this episode of Butternomics, he breaks down how he made it happen and why betting on trainers was the smartest move he ever made.See omnystudio.com/listener for privacy information.


