

Butternomics the Business of Culture
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Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.
Episodes
Mentioned books

Apr 8, 2025 • 37min
How Southside Ken built Atlanta’s professional party scene from a single Facebook post
On this episode, Butternomics host Brandon Butler sits down with Southside Ken, the mastermind behind Atlanta’s professional party scene, to unpack how he turned a single Facebook post into a movement that reshaped the city’s nightlife. From pitching restaurant owners on the Southside to packing out rooftops and opening his own restaurant, Ken breaks down the power of consistency, the importance of relationships over transactions, and why curating authentic experiences beats bottle service every time. If you’ve ever wanted to build something real from scratch—or just throw a party people never forget—this one’s a blueprint.See omnystudio.com/listener for privacy information.

Apr 1, 2025 • 44min
Why Ty McMath bet on Atlanta’s trainers—and how his first business made it possible
Ty McMath scaled and sold his first fitness company before building The Union Fit Hub—Atlanta’s first gym designed for fitness entrepreneurs. In this episode of Butternomics, he breaks down how he made it happen and why betting on trainers was the smartest move he ever made.See omnystudio.com/listener for privacy information.

Mar 25, 2025 • 51min
How Kenny Burns Became the Lifestyle Specialist Before Influencers Were a Thing
On this episode of Butternomics, host Brandon Butler sits down with Kenny Burns to talk about how he became the Lifestyle Specialist before influencers were a thing. They get into building culture, moving brands, and why real influence starts with authenticity. From radio to spirits to the streets of Atlanta, Kenny shares how he turned connection into a career—and why the dream is still real.See omnystudio.com/listener for privacy information.

Mar 18, 2025 • 39min
How Nuface Turned Passion into Becoming Hip Hop’s Historian
On this episode of Butternomics, we sit down with Atlanta’s own cultural curator and Hip Hop’s official historian, Nuface. From ticket stubs to Grammy-winning studio sessions, Nuface has transformed a passion for hip hop and community into an unmatched legacy of being everywhere culture happens. We dive into how he built relationships that turned a love for music into a thriving business, the art of always knowing exactly where to show up, and the value of being authentically present. Tune in to hear how Nuface turned his incredible collection and impeccable timing into a powerful role at the center of hip hop culture.See omnystudio.com/listener for privacy information.

Mar 11, 2025 • 52min
How Sherrell Dorsey Built and Sold the First Black-Owned Tech News Syndicate
On this episode, Butternomics host Brandon Butler sits down with powerhouse entrepreneur and media innovator Sherrell Dorsey to break down how she built The Plug into the first Black-owned tech news publication to syndicate with Bloomberg—and why she ultimately decided to sell it. Sherrell shares her approach to securing corporate sponsorships without chasing vanity metrics, the power of a hyper-engaged audience over a massive following, and why climate tech is the next billion-dollar opportunity Black entrepreneurs can’t afford to ignore. If you’ve ever wondered how to build, scale, and exit a media business on your own terms, this episode is packed with hard-won insights you won’t find anywhere else.See omnystudio.com/listener for privacy information.

Mar 4, 2025 • 57min
How Ryan Cameron Built a Legendary Career in Radio and Culture
On this episode of Butternomics, host Brandon Butler sits down with Ryan Cameron, the unmistakable Voice of Atlanta, to break down his journey from intern to media legend. He shares how he built a lasting career, stayed relevant, and why Atlanta’s culture thrives on reinvention. We talk betting on yourself, staying present, and the power of collaboration—plus some wild stories from his radio days. Packed with laughs, wisdom, and real talk—this is one you don’t want to miss!See omnystudio.com/listener for privacy information.

Feb 25, 2025 • 36min
Buying Back the Block with Krystal & Doug Peterson
On this episode of Butternomics, host Brandon Butler sits down with Krystal and Doug Peterson, a powerhouse couple leading the charge in Atlanta’s real estate, culture, and business scene. From revitalizing Bankhead Seafood to creating the Trap Music Museum, they’ve made it their mission to preserve and elevate Black-owned spaces in the city. They discuss their strategy for buying back the block, why restoring Bankhead Seafood was about more than food, the business of real estate and community impact, and how they turned the Trap Music Museum from a pop-up into a lasting cultural institution.See omnystudio.com/listener for privacy information.

Feb 18, 2025 • 32min
How F.L.Y. Turned “Swag Surfin’” Into a Cultural Anthem
On this episode of Butternomics, we’re joined by F.L.Y.—the creators of the iconic Swag Surfin’. What started as a club anthem in Atlanta has transformed into a global movement, with everyone from Beyoncé to Taylor Swift and even the Kansas City Chiefs getting in on the wave. But beyond the music, there’s a business behind the culture. We dive into how F.L.Y. built a hit that refuses to fade, the unexpected corporate and global opportunities that came with it, and the lessons they’ve learned about ownership, publishing, and longevity in the music industry. From MySpace days to the Super Bowl stage, this is the story of how Swag Surfin’ became a cultural anthem.See omnystudio.com/listener for privacy information.

Feb 11, 2025 • 45min
How Justin Samuels Built RenderATL into a Must-Attend Event for Tech
Justin Samuels didn’t wait for Silicon Valley to bring tech opportunities to Atlanta—he built them himself. In this episode, we dive into how he turned RenderATL into one of the most exciting and culture-driven tech conferences in the country. From bootstrapping to booking A-list talent, Justin breaks down the strategy, the challenges, and the big vision behind Atlanta’s growing tech scene. If you care about tech, culture, and making big moves, this is an episode you don’t want to miss.See omnystudio.com/listener for privacy information.

Feb 4, 2025 • 1h 27min
The Blueprint for Building Influence with Ray Daniels
On this episode of Butternomics, we’re live with none other than Ray Daniels—music mogul, podcast powerhouse, and the self-proclaimed “Culture Referee.” Ray gets real about what it truly takes to build influence, from his journey in the music industry to his rise as one of the most talked-about voices in media. Brandon and Ray break down the highs and lows of entrepreneurship, the mindset shifts that separate winners from everyone else, and why showing up for yourself is the key to long-term success. Whether you’re building a brand, launching a business, or just trying to figure out your next move, this episode is packed with game you won’t find anywhere else.See omnystudio.com/listener for privacy information.