

Butternomics the Business of Culture
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Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.
Episodes
Mentioned books

Jul 31, 2025 • 1h 15min
The Real Story Behind Atlanta’s Iconic Patchwerk Studios with Curtis Daniels III
On this episode of Butternomics, our host, Brandon Butler, sits down with Curtis Daniel III to uncover the real story behind Patchwerk Studios, the legendary recording space that helped shape the sound of the South. Curtis breaks down how he built a world-class studio without outside backing, earned trust across the music industry, and stayed relevant for 30 years. From working with Outkast and Jeezy to running a studio with zero debt and 26 employees, Curtis shares game for creatives and business owners alike. He also opens up about the importance of standards, customer service, and raising the bar, not lowering it.See omnystudio.com/listener for privacy information.

Jul 29, 2025 • 43min
J-Bizz’s Blueprint for Making Authentic Content Go Viral
On this episode of Butternomics, our host, Brandon Butler, talks with J-Bizz about what it truly takes to create authentic content that resonates and goes viral. J-Bizz shares insights from his journey—from growing up in Richmond, Virginia, to becoming a cultural force in Atlanta—detailing how consistency, creativity, and community connection led to his breakthrough moments. He breaks down the secrets behind leveraging culture, content, and personal authenticity to build a thriving multifaceted brand.See omnystudio.com/listener for privacy information.

Jul 24, 2025 • 43min
How To Create Viral Content With Jarvis George of VibesInATL
On this episode of Butternomics, our host, Brandon Butler, talks with Jarvis George, the creative powerhouse behind VibesInATL, about the secrets to creating content that consistently goes viral. Jarvis shares his journey from Navy veteran and grad student to one of Atlanta’s most influential creators, detailing how he leverages culture, consistency, and authenticity to drive engagement and build community. From content creation tips to understanding algorithms, this episode offers actionable insights for anyone looking to grow online.See omnystudio.com/listener for privacy information.

Jul 22, 2025 • 44min
Creating Community Through Atlanta Nightlife With Our Bar's Sarah Oak Kim
On this episode of Butternomics, our host, Brandon Butler, speaks with Sarah Oak Kim, co-founder of Our Bar ATL, about the intersection of nightlife, culture, and community advocacy. Sarah discusses how Our Bar became a gathering place for meaningful change, offering insights into initiatives like Hug the Block, Narcan training, and community-driven events. From challenging misconceptions to addressing social issues head-on, Sarah shares how nightlife can truly be a catalyst for change.See omnystudio.com/listener for privacy information.

Jul 17, 2025 • 59min
How Chilly-O Turned Community Work into Cultural Influence
On this episode of Butternomics, our host, Brandon Butler, talks with Chilly-O, a cultural pioneer and community advocate who has shaped Atlanta’s creative identity for decades. From his early work in the city’s housing projects to becoming a streetwear innovator and action sports enthusiast, Chilly-O has consistently leveraged his influence to uplift the youth and creative communities. In this conversation, he shares the importance of authenticity, the power of mentorship, and how creative communities can help Atlanta maintain its cultural edge.See omnystudio.com/listener for privacy information.

Jul 15, 2025 • 47min
Darryl “DC” Cobbin on How to Create Culture, Not Just Follow It
On this episode of Butternomics, our host, Brandon Butler, sits down with marketing legend Darryl “DC” Cobbin to explore what it truly means to create culture, not just chase it. From his groundbreaking work at Sprite, shaping hip-hop’s first mainstream brand partnerships, to driving billion-dollar success at Boost Mobile and marketing blockbusters like Avatar, DC shares strategic insights on how brands can authentically shape culture. He dives into the difference between marketing and advertising, why asking the right questions matters more than having quick answers, and how real culture drives real profits.See omnystudio.com/listener for privacy information.

Jul 10, 2025 • 49min
From Bad and Boujee to Big Business: The Story of The Manner Co
On this episode of Butternomics, our host, Brandon Butler, sits down with Wintter Alex and Chic Lauren of The Manner Co to discuss their journey from styling one of Atlanta’s most iconic music videos, “Bad and Boujee,” to building a thriving creative empire. Wintter and Chic share how they’ve navigated fashion, marketing, and community to create a business that blends style with strategic success. This conversation dives into what marketing truly means beyond advertising, how to scale authenticity, and why community remains their most valuable asset.See omnystudio.com/listener for privacy information.

Jul 8, 2025 • 43min
Mahdi Woodard’s Blueprint for Turning Content into Commerce
On this episode of Butternomics, our host, Brandon Butler, sits down with marketing expert Mahdi Woodard to explore his proven blueprint for turning content into commerce. Mahdi shares insights on the real definition of marketing, the secret behind finding product-market fit, and how he transitioned from hobby to thriving business without losing authenticity. This episode is a masterclass in translating your ideas, hobbies, and insights into commerce while staying true to yourself and your community.See omnystudio.com/listener for privacy information.

Jul 3, 2025 • 50min
The Billion-Dollar Vision Behind Fanbase with Isaac Hayes III
On this episode of Butternomics, our host, Brandon Butler, sits down with Isaac Hayes III, the force behind Fanbase, a groundbreaking social media platform redefining creator monetization. Isaac opens up about his unique approach to raising capital through equity crowdfunding, his journey transitioning from entertainment to tech, and why building infrastructure is the key to securing the financial future of black creators.See omnystudio.com/listener for privacy information.

Jul 1, 2025 • 57min
How Keyeriah Miles Built the Largest Golf Community for Women in the Country
On this episode of Butternomics, our host, Brandon Butler, sits down with Keyeriah Miles, founder of Ladies Who Golf, to talk about how a side hobby turned into a national movement. Keyeriah shares how a single text message evolved into the largest golf community for women in the country and what it really took to scale the brand with clarity, confidence, and culture. See omnystudio.com/listener for privacy information.