

Butternomics the Business of Culture
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Butternomics: The Business of Culture takes a deep dive into the intersection of business and culture, showing how brands, entrepreneurs, and tastemakers use culture level up. Join serial entrepreneur, thought leader, and CEO of Butter.ATL, Brandon Butler (@mrsuperbran), as he brings you exclusive interviews, trends, insights, and more. Whether you're an aspiring entrepreneur or a seasoned pro, Butternomics is for you.
Episodes
Mentioned books

Jun 26, 2025 • 44min
How Henry Mason Is Disrupting Healthcare with Precious Hospice
On this episode of Butternomics, our host, Brandon Butler, talks with Henry Mason about what it means to build a healthcare company rooted in care, not just code. From a tech background to running one of Georgia’s top hospice providers, Henry shares how he’s navigating the business of medicine with honesty, grit, and a clear vision. If you’ve ever felt like the healthcare system isn’t built for you—this conversation confirms it, then gives you the game plan.See omnystudio.com/listener for privacy information.

Jun 24, 2025 • 52min
How to Get Paid to Be Yourself with Mr. Daniel Dickey
On this episode of Butternomics, our host, Brandon Butler, talks with marketing strategist and speaker Mr. Daniel Dickey about how to turn your lived experience into a revenue-generating engine. Mr. Daniel Dickey shares how his love of culture, service, and storytelling evolved into a business and why you don’t need a gimmick if your strategy is strong. See omnystudio.com/listener for privacy information.

Jun 19, 2025 • 42min
How Jerry Clark Helped Shape the Soundtrack of Atlanta Without Ever Touching a Mic
On this episode of Butternomics, our host, Brandon Butler, talks with Legendary Jerry Clark about what it really means to move culture behind the scenes. For more than 30 years, Jerry helped shape the sound and soul of Atlanta’s music scene—from street promo to artist development to city proclamations. They get into how the business has changed, what the new generation needs to understand, and why Jerry believes teaching is his next stage of impact.See omnystudio.com/listener for privacy information.

Jun 17, 2025 • 49min
Ryan Wilson on the Power of Community, Culture, and Capital in Atlanta
On this episode of Butternomics, our host, Brandon Butler, sits down with Ryan Wilson, co-founder of The Gathering Spot, to talk about what it really takes to build power through community. Ryan opens up about the early rejections, the hard conversations, and the moments that shaped his vision for one of Atlanta’s most influential spaces. They talk Black excellence, business strategy, and why The Gathering Spot was never just about networking—it was about shifting access to capital, creativity, and collective power.See omnystudio.com/listener for privacy information.

Jun 12, 2025 • 42min
From Rock Bottom to Brain Love: How Archie Clay III Turned Grief into Growth
On this episode of Butternomics, our host, Brandon Butler, sits down with Archie Clay III to talk about what it takes to start over after success. Archie shares how a season of loss, anxiety, and self-doubt became the foundation for something new: Brain Love. Built from therapy, reflection, and purpose, the brand represents a shift toward vulnerability, mental wellness, and honest storytelling. This conversation is about identity, evolution, and building a business that feels like you.See omnystudio.com/listener for privacy information.

Jun 10, 2025 • 1h 12min
The $3 Trillion Dollar Opportunity We Can’t Afford to Miss with John Hope Bryant
On this episode of Butternomics, our host, Brandon Butler, sits down with John Hope Bryant to talk about the $3 trillion opportunity sitting in front of Black America—and what happens if we keep missing it. John breaks down why financial literacy is the new civil rights, how capitalism can be reclaimed, and why ownership is no longer optional. From Operation HOPE to AI to economic dignity, this episode is a blueprint for power, wealth, and real freedom.See omnystudio.com/listener for privacy information.

Jun 5, 2025 • 46min
How Terrance Albritton Turned Grady Baby Into an Atlanta Legacy Brand
On this episode of Butternomics, our host, Brandon Butler, sits down with Terrance Albritton, founder of Grady Baby Company, to talk about building a brand that reps Atlanta for real. Starting from just sticky note on his desk to licensing deals and airport retail, Terrance breaks down how he turned a local phrase into a cultural symbol. They talk about legacy planning, streetwear economics, and why Grady Baby was never just about shirts, it’s about stories that last.See omnystudio.com/listener for privacy information.

Jun 3, 2025 • 1h 4min
Marketing the Falcons for the City and the Next Generation with Shannon Joyner
On this episode of Butternomics, our host, Brandon Butler, sits down with Shannon Joyner, VP of Marketing for the Atlanta Falcons, to talk about what it means to build a football brand that reflects a city’s identity. From collabs with Outkast to campaigns rooted in community, Shannon shares how he’s helping the Falcons connect with fans in a way that feels bigger than the game.See omnystudio.com/listener for privacy information.

May 29, 2025 • 31min
What United Way of Greater Atlanta's CEO Milton Little Wants You to Know About Leadership, Equity, and Atlanta’s Future
On this episode of Butternomics, our host, Brandon Butler, sits down with Milton Little, President & CEO of United Way of Greater Atlanta, for a conversation about legacy, leadership, and the work that still needs to be done. Milton shares what it means to lead one of Atlanta’s most impactful nonprofits, how he thinks about equity at scale, and the moments that shaped his approach to change. From his roots in New York’s civil rights era to leading billion-dollar initiatives in the South, this episode unpacks what true service looks like, and why leadership without community is just ego.See omnystudio.com/listener for privacy information.

May 27, 2025 • 44min
Building Festivals, Community, and Legacy with Jhordan Gibbs of Milk + Cookies
On this episode of Butternomics, our host, Brandon Butler, talks with Jhordan Gibbs, co-founder of Milk + Cookies, about building one of Atlanta’s most respected music platforms from the ground up. Jhordan shares how he and his partners booked Kendrick Lamar before the fame, took their festival from the BeltLine to South Africa, and earned the trust of brands by leading with culture first. They break down the real business behind festivals, the power of community, and how to build global momentum without losing your identity.See omnystudio.com/listener for privacy information.