EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns. Larry Kim founded WordStream in 2007 as a consultancy while it funded a team of engineers to develop and design software for search engine marketing automation. He is also a frequent blogger for Search Engine Land, Search Engine Journal, Moz, Inc. Magazine, and others. In our conversation, we dive deep into PPC and SEO with Larry and we find out more about his history, his 2-year-old son (#PPCKid), and his thoughts on the future of digital marketing. It was a fun interview with Larry and we hope our listeners enjoy our conversation! Sponsor One of the sponsors of Edge of the Web SEMRush - the world's leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!

Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now broadcasting out of our own podcast studio in downtown Indianapolis. Thank you to everyone who has listened in the last five years! On this special 5th anniversary episode, we are lucky to be joined by Dan Shure, Founder of Evolving SEO, and fellow podcaster - the host of Experts on the Wire. Dan and his wife Sarah run Evolving SEO together in Worcester, Massachusetts and he's also an associate at Moz. We had a great conversation with Dan about SEO which focused on how to find gaps in content, which he called "Opportunity Gaps." Plus, we discuss how branding/advertising and SEO can intersect and can you make improvements to your homepage's meta description? You bet you can! Listen to Dan talk about how Macy's fails at this but gives several examples of who has great meta descriptions! We also spend some time in the show discussing podcasting with Dan and talk about lessons we both have learned from doing our podcasts. Strangely enough, we also find out that the initials of both of our podcasts are "E-O-T-W." Weird... It was a fun conversation and we hope to have Dan on again in the near future! With Douglas Karr of MarTech, we talk about a recent blog post on their website in which they argued that lead forms are dead. Do you agree? Find out about these topics and more, today on the EDGE!

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things. Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach. This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map. All these things and more, this week on the Edge!

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics. Some of the topics we cover include: - Campaign tagging - Creating Custom Channels & Dimensions - Filtering out spam traffic This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help you know what we are talking about. Plus, we catch up with Douglas Karr of the Marketing Tech Blog to discuss one of his latest blogs titled: "What Strategies, Tactics, and Channels Should Marketers Focus on in 2017" A great episode this week on Edge of the Web!

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.  Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year.  This episode we are talking about the study called "The State of the Connected Customer" and how it relates to B2B companies and B2C companies.  Plus, Mathew is focused on writing his new book that will be released in early 2018. A title for the book has not been decided upon, but we discuss a good amount of the book's content in this episode.  Also this week we talk with Douglas Karr of the Marketing Tech Blog and find out who were the most loved MarTech companies of 2016.  All this and more, this week on the EDGE!   SHOW NOTES: 6:45 - Start of News Segment 16:15 - Start of Interview with Mathew Sweezey 1:03:35 - Beginning of Segment with Douglas Karr  

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best. Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some […] The post EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking this week to Amy Harrison, a copywriter based in Brighton […] The post EP 206: Is Your Copy Selling You Short? w/Amy Harrison appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we’ve never tackled the topic of International SEO and translating content – so we had to have Zeph on to tackle […] The post EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Talia Wolf is one of the industry’s top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, Unbounce, MozCon, Search Love, CXL Live, and Learn Inbound. We […] The post EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.