EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x growth as his agency continues to grow and help their clients. Ryan joined us on the show this week to discuss authenticity and empathy. A lot of businesses and marketers seem to ignore this step when writing their content. Plus, it helps with SEO! Listen to Erin, Tom, and Ryan discuss why this is so important to your marketing today on the EDGE!

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others. He is also a co-host of the podcast PNR's This Old Marketing - which is consistently ranked as a top marketing podcast with more than one million downloads a year. Robert has written two books, "Experiences: The 7th Era of Marketing" & "Managing Content Marketing", with a third due out later this year called "Killing Marketing." We have been big fans of Robert Rose for quite a while now and we were able to grab an hour of his time to talk a variety of marketing topics including: social media, live video, programmatic advertising, but mainly focusing on content marketing and storytelling for your business. Plus, we learn about his show that appeared on Showtime as well as a play that made a run on Broadway!

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital agency. He also uses this passion of teaching to help today's college students learn digital marketing, as most colleges don't provide those types of skills. Plus, we find out that Jeff and his wife have been living out of a suitcase for the last two years and living in AirBNB houses. Check out this fun podcast today!

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age is the first book of that will teach you how to build your own personal brand and become “known.” This book gives step-by-step instructions from some of the most successful people on how they focused their efforts, created a plan, and was able to build that personal brand. Mark Schaefer spent over 15 months writing and interviewing people all over the world for this book to find out how they became known. With this book, Mark even included a Workbook that gives you exercises and other bonus material to get you started in developing your own personal brand. If you are interested in buying this book, please click here!

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she focuses her company's marketing towards the long sales cycle. What marketing can/should your company do if you are in a similar industry as healthcare? Find out some great tips and more this week with Amy Bishop! Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! Sponsor One of the sponsors of Edge of the Web SEMRush - the world's leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to check out their PPC toolset! Also, this last week we met a great group of college students from Ball State's CADMA program (Center for Advancement of Digital Marketing & Analytics). The program aims to provide students with hands-on experience with marketing technology and get experience in working as a digital marketing agency. They are a one-of-a-kind program for colleges and since they were in our backyard, we wanted to get them on the show! Be sure to follow their group on Facebook to keep up with the program!

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce Marketing Cloud before heading off to Boston to work with OpenView, a venture capital firm with over $715M under management focused on expansion-stage software companies. But has moved back to Indianapolis (about three weeks ago!) to take this role with Lessonly. Kyle has spoken at conferences all over the world and is even the author of Twitter for Dummies. In this episode, we talk about getting investment dollars for Indianapolis, what he means by "The Knowledge Divide", and his childhood desire to be a Civil War reenactor. Check out this great episode with Kyle Lacy and we hope to have him on the show again in the near future!

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was the VP of Operations at Distilled before leaving in 2015 to start Aira. Paddy is also the author of "The Link Building Book" and has spoken at a number of different conferences including SMX Sydney, MozCon, BrightonSEO, SES, Marketing Festival and SAScon. In this podcast, Paddy wanted to talk with us about the lessons he has learned in running an SEO agency for the last two years. Like I said earlier, he started Aira in 2015 and it has now grown to 12 people! What has he learned and what advice can he give to other agency owners. Plus, we saw a great presentation that Paddy did at last year's BrightonSEO conference called, "Sustainable Content Marketing." We wanted to discuss with him some of the points he made in that presentation and how you can use them to help build a sustainable content marketing plan for your business or clients (plus earn some great links!)

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes! What are programmatic ads and what tools do you need to use for programmatic? Maureen breaks all of that down in this episode (and be sure to download her whitepaper, link is below!) Plus, in the MarTech segment, Douglas Karr talks about his experience with programmatic ads as well. Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!

Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wanted to talk with him about his unique way of running an agency. Upbuild is not your average consulting agency. They have a small team and each team member is only in charge of four clients...that's it. They also vote on whether they should work with a new client, and if it is not unanimous, then they don't work with them. And did I mention they are all remote? Mike is also very passionate about culture and has great thoughts on building company culture. He even wrote a great blog for one of their clients about how he built his culture-first company. Listen to our latest podcast in the player below! Time Stamps 4:45 - Start of the News 18:55 - Start of Interview