EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.  Some key topics that we discussed during the show: Conversion tracking for ROI Google Tag Manager Various on-site engagement/behavior tracking Scroll tracking Embedded video view tracking PDF download tracking Phone tracking

Did Google Start the New Year with a Search Algorithm Update?  There are always people complaining about drops in traffic and other people happy about traffic increasing. The chatter itself does not necessarily indicate a significant update occurred. Microsoft Advertisers Could Win Great Prizes Enter the Microsoft Advertising Sweepstakes by completing the MS Advertising Certified Professional certification, adding a new MS Advertising account, or enrolling in the MS Advertising Partner Program. How are Headings Really Supposed to be Used for SEO? Google Speaks! Google’s John Mueller explained how to use H1, H2, and H3 HTML headers in SEO. The different heading levels with keywords don’t affect ranking. Use them to show hierarchical levels of information. 

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor Series, constantly provides analysis and inside information on breaking search news so that the community is always knowledgeable about what is going on. Who is the resourceful individual that we are referencing? It's an Associate Editor at Third Door Media, George Nguyen! Third Door Media produces Search Engine Land, Marketing Land, SMC, Mar Tech Today, AND Digital Marketing Depot. EDGE of the Web always uses these resources to make sure we are on top of the changes happening in the digital marketing world. You may recognize these references from the weekly news segment of our show! You won't want to miss out hearing George dive deep into his knowledge of the industry and especially about his podcasting for Marketing land. If you're interested in attending the conferences we reference throughout the show then check out the following conference dates along with more detailed information: SMX West: February 19-20, 2020 MarTech West: April 15-17, 2020 SMC Advanced: September 2020 MarTech East: October 6-8, 2020

Google Calls for Greater Sensitivity in Search Quality Guidelines The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impartiality to avoid ratings based on personal viewpoints. Will Tracking Packages Be Possible in Google Search Results? Google continues to find ways to deliver what users need without ever leaving Google. The search giant is looking to add package tracking in search results to bypass visiting carrier sites. Why Differentiate Your Site? Because Google Wants You To Google’s John Mueller says if your website’s content is too similar to content on competitor sites, you need to do better. He says you’ve got to do better around “commodity content.”

Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you’re looking for ways to get more conversions, then you should know this week’s special guest is one of the foremost experts on conversion optimization: Talia Wolf, Founder and CEO of GetUplift. GetUplift is a CRO consultancy and training space top brands turn to when they want to optimize their funnels and websites and create experience customers love to convert to using customer-centric methods, emotional targeting strategies and in-depth data. Talia was on the show back in Jan of 2017. It’s been a minute... more like close to 3 years! Since then, she has been invited to teach conversion optimization on hundreds of stages such as Google, MozCon, Call To Action Conference, SearchLove, and many more and was recently listed as one of the most influential experts in conversion optimization!  Learn from one of the best and get EDGEucated from this week's EDGE of the Web show episode 336!

Suggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically select and list services, but users can make additions. Gigantic Database of Text Messages Exposed! TrueDialog, a company that processes two-way text messaging for businesses and higher education providers, had millions of messages exposed, many of which contained highly sensitive data of customers and students. 15 Eye-Popping Online Shopping Stats for 2019 Online shopping continues to grow, with more people doing it, rising sales, and bigger orders. Growth is especially strong for companies with a seriously customer-centric approach.

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you’ve got to get a handle on the right advertising techniques and tactics. In today’s highly competitive eCommerce markets, you can’t ignore Amazon as a channel for selling your products, and who better to talk to about strategies and tactics than someone from a company that knows more about the Amazon Marketplace platform than anyone else? We have Elizeabeth Marsten from Tinuiti, which was one of the first digital marketing agencies to roll out strategic and tactical programs to help the seller make the most of participating in the Amazon Marketplace. If you’re involved in selling through Amazon, you’ll love hearing from this week's featured guest, Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti!

Listen in while the magic is happening during a live SEO audit. SEO experts Andy Drinkwater and Erin Sparks take on a listener submitted website and throw their collection of tools and audit methods at the site for a full SEO review. Learn as they go, what you might need to look for on your own site.

CCPA Compliance: Google Launches Restricted Data Processing Option To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off personalized advertising features in Google Ads and Firebase SDK. Recent Volatility in Google Search Rankings Google said it does updates all the time – at least several per week – but not every update warrants an announcement. Those are reserved for updates with broader impacts and where actionable guidance can be offered. The Legal System’s Issues with Vanishing Messages With several popular “ephemeral” messaging apps where messages self-delete after sending or being accessed, there could be vital missing evidence when such communications aren’t preserved, making judges suspicious. 

Everyone is concerned about privacy and data use more than ever before. Tighter laws are being put in place around the world. If your company’s digital marketing efforts are global, your consent forms have to align with legal requirements that vary by country, and even by states and localities within those countries. It’s major paint point, which is why you must join us for this week’s show with featured special guest Niklas Stephenson, Founder and CEO of Legal Monster, because he’s developed a tool to automatically configure your consent to be legal in each market. A fun fact about Niklas… Legal Monster is not the first, or even the second company Niklas has founded. It is his FOURTH company! Because we believe you don’t want to break the law, you will not want to miss EDGE of the Web episode 334.