From There to Here

SEO expert and Web3 thought leader Brian Piper talks with Host Jason Shupp about his pursuit of constant learning, teaching under pressure, and creating opportunities. He walks us through the journey that put him at the forefront of content optimization and now at the forefront of Web 3.0.Brian Piper is an author, speaker, and consultant. Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies, including Xerox, L3Harris, IBM, and Volvo. He has spent the last 7 years focusing on data analytics, digital marketing, and content strategy. In the last year, he has been diving into Web3, community building, NFTs, and social tokens and is the founder of the $PIPER coin. He recently co-authored the second edition of Epic Content Marketing which comes out in February 2023.When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.Brian has presented at NFTNYC, Content Marketing World, ContentTECH, PRSA Icon, HighEdWeb, eduWeb, MeasureSummit, and Collaborate Summit, is a volunteer and Board member for HighEdWeb and a mentor for the Content Marketing Institute.As noted in the show, here are links to Brian doing a deep dive into Web 3.0, crypto, NFT's and Blockchain :A beginners' guide to Web 3 marketing, NFT's and blockchain (in 11 Q&A):https://youtu.be/CQygeDOR6SQWhat creators need to know about Web3, NFTs, and the Metaverse:https://youtu.be/WYFvHi7T654To learn more, visit:linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

In this episode, Host Jason Shupp talks with Aaron Spencer. Aaron discusses why it was OK to take his time in finding a career. He shares the value of learning to work hard, as well as when to pause for more important priorities.Aaron Spencer is a commercial airline pilot, First Officer for Alaskan Airlines. In the airline industry, he has also performed as Captain on commercial flights, served as a flight instructor and a traffic pilot. Before being a pilot, Aaron dabbled in various industries finding his path. He also played professional rugby internationally. Most notably, Aaron is a husband to Terri and a father to his two daughters.To learn more, visit:linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

On this episode, Host Jason Shupp dives deep with Jeremy Nulik. Through Jeremy's origin story, he shares his passion for meaning and the impact of our imagination, especially when applied to business strategy. Listen until the end as Jeremy takes the abstract of futurism and breaks it down into actionable practices.Jeremy Nulik remains inspired in his lifelong pursuit of resilient visions, ones that sustain us beyond present-day circumstances. An accomplished journalist and futurist, he fuses his cultivated talents for listening and storytelling with his passion for enabling organizations to perceive and affect change.In his role as Vice President of Strategic Foresight at Bigwidesky, Jeremy emboldens imaginative organizational capabilities and demystifies the creation of business strategies in uncertain times.Jeremy has a Professional Certificate in Foresight from the University of Houston, one of only a handful of accredited programs in the world. He has deployed the tools of foresight to branding, organizational development, and communications strategies for companies and associations such as Marcone, Monsanto (now Bayer), Tecsys, UNCOMN, United Soybean Board, Security Advisors Alliance, Forward through Ferguson and Genuine McCarthy Enterprises. Additionally, he has penned tales of the bravery and defeat of remarkable innovators on the pages of American City Business Journals, Alive Magazine, Feast Magazine, Entrepreneur's Quarterly, and Small Business Monthly.To learn more, visit:linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

On this episode, Host Jason Shupp talks with former news anchor John Knicely. They discuss the driving forces that lead John into broadcasting and what makes for a successful anchor. He shares his entrepreneurial transition and the power of stories. And yes, funny broadcasting stories are shared.John Knicely is husband to Melanie and father to Maverick. He's an Emmy Award and Murrow Award-winning journalist who uses authentic stories to drive culture and generate business for organizations. His company, VITA LUX Agency, gives life and light to authentic stories that are used strategically to achieve your goals. The words "life and light" are a reference to John's deep relationship with Jesus Christ, and he focuses on building relationships based on authenticity and vulnerability. John enjoyed a successful 17 years as a news anchor/reporter in major markets, including St. Louis (KMOV News 4), Dallas-Fort Worth, Seattle, and Charlotte. John always maintained a strong interest in the business. And he's found the perfect combination in storytelling for businesses where he can use his journalism skills to help find and clearly communicate impactful stories.To learn more, visit:linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

On this episode, Host Jason Shupp sits down with Suzanne Woodard to discuss her origin story. They discuss her journey of accomplishing her professional goals of being a capable litigator to shifting passions and opening her own retail business. She shares how her legal career prepared her for entrepreneurship.Suzanne Woodard is the owner/partner of The Refind Room, The Refind Annex and Refined Design.  The Refind Room is a furniture store selling a curated selection of designer pre-owned and new furniture, decor and art. Presently, Suzanne is launching an interior design business with a mission to make interior design accessible, affordable and easy for everyone. Prior to starting The Refind Room, Suzanne was Vice President/Assistant General Counsel for Macy's, Inc. and in-house counsel with The May Department Stores Company.  She graduated law school from the University of Illinois, Urbana-Champaign.To learn more, visit: linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

On this episode of From There to Here, Host Jason Shupp sits down with entrepreneur and trailblazer Khalia Collier.  They discuss her origin story that led her to build a professional sports team and collaborate with business owners and professionals at the highest level.  Her insights on purpose, teamwork, community and well being are powerful messages.Khalia Collier is the owner of the St. Louis Surge, and commissioner of its league - the Global Women's Basketball Association (GWBA). Collier formerly served as the Associate Director at the Saint Louis University Chaifetz School of Business. She is now the Vice President of Community Relations for the Saint Louis Soccer Club.Khalia attended Columbia College and Missouri Baptist University and holds a Bachelor of Science degree in Communications.  Collier has received numerous honors for her professional and community accomplishments.  She has served on several boards and is frequently invited to deliver keynote addresses.To learn more, visit: linkedin.com/in/jason-shupp-18b4619bListen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/

On this episode of From There to Here podcast,Host Jason Shupp shares the origin of the podcast. He also states that the podcast is for unconventional origin stories of entrepreneurs and experts.To learn more, visit: http://fergusonroofing.comListen to more episodes on Mission Matters:https://missionmatters.com/author/jason-shupp/