
Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
Latest episodes

Dec 20, 2016 • 33min
Passing the Architect Registration Exam: ARE Hacks with Evan Troxel
Today is part 2 of my interview with architect and modern day renaissance man, Evan Troxel. Evan Troxel is one of the hosts of the popular Archispeak podcast and he works for HMC Architects based out of Southern California, as you'll discover in this interview. Today architect Evan Troxel talks about his recently published book, ARE Hacks, with tips, tricks and strategies to pass the Architect Registration Examination.

Dec 13, 2016 • 30min
Behind the Scenes of the Archispeak Podcast: Intervew with Evan Troxel
Today we talk with a modern day renaissance man and architect, Evan Troxel. Evan Troxel is one of the hosts of the popular Archispeak podcast and he works for HMC Architects based out of Southern California, as you'll discover in this interview. He actually has quite a few things going on, all of which are extremely fascinating and interesting. You'll be inspirted today by Evan's drive, his passion for life, and his passion for sharing. You'll also get a behind-the-scenes look at podcasting for architects as Evan talks about the evolution of the Archispeak podcast.

Nov 30, 2016 • 27min
YouTube Video Marketing for Architects with Eric Reinholdt
3 years ago, architect Eric Reinholdt started his residential architecture firm on a remote island off the coast of Maine. He faced the challenge of building a successful architecture firm, and winning the kind of projects he wants to work on while also living in a remote location. Inspired by people like Pat Flynn and Tim Ferriss' book, the 4-hour Work Week, Eric knew that he wanted to build a business that wasn't 100% reliant on the number of hours he worked in a day. Today, you get an in-depth look at how he's built a practice that combines passive income, products, and service offerings. Specifically, you'll discover how he uses YouTube video marketing to grow both his architecture firm and his passive income streams. You'll discover: The truth about earning passive income as an architect How to market your architecture firm using low-cost video tools A little-known trick to getting your content ranked on Google

Nov 23, 2016 • 30min
How To Make Passive Income as an Architect with Eric Reinholdt
3 years ago, architect Eric Reinholdt started his residential architecture firm on a remote island off the coast of Maine. He faced the challenge of building a successful architecture firm, and winning the kind of projects he wants to work on while also living in a remote location. Inspired by people like Pat Flynn and Tim Ferriss' book, the 4-hour Work Week, Eric knew that he wanted to build a business that wasn't 100% reliant on the number of hours he worked in a day. Today, you get an in-depth look at how he's built a practice that combines passive income, products, and service offerings. This information and more you can find in his new book, Architect + Entrepreneur Volume II, A How-to Guide for Innovating Practice: Tactics, Models, and Case Studies in Passive Income. In today's show you'll discover: How architect Eric Reinholdt gets multiple income streams to supplement his architecture firm income by selling products Eric's exact step-by-step morning routine that helps him maximize his productivity and make a massive impact every day The interesting insight Eric discovered when he began selling his floor plans online You'll also discover how to approach your architecture practice strategically, use social media effectively, and much, much more.

Nov 16, 2016 • 31min
Running an Efficient Architecture Firm with Eric Behr
Today is the second half of my interview with architect Eric Behr. Eric Behr is a principal at AB Design Studio based out of Santa Barbara, California. He is the Director of Studio Operations. Today you'll discover important lessons in running an efficient architecture firm like: How to identify project issues BEFORE they become a problem The secret of keeping your projects on schedule and on budget Eric's #1 tip for running an efficient office To discover how to set up a marketing system for your firm, visit http://architectwebinar.com .

Nov 10, 2016 • 27min
Lessons in Scaling an Architecture Firm with Eric Behr
Today we speak with Eric Behr. Eric Behr is a principal at AB Design Studio based out of Santa Barbara, California. He is the Director of Studio Operations. Today you'll discover important lessons in scaling an architecture firm like: How to delegate effectively so the right things get done at the right time How to get past the "2-person office hump" and scale your architecture firm How to avoid the expensive mistake of hiring the wrong person to work at your firm To discover how to set up a marketing system for your firm, visit http://architectwebinar.com .

Nov 3, 2016 • 14min
Your Most Valuable Business Asset (Everyone Has This)
Recently I was in Austin meeting with our Million Dollar Mastermind members and running a workshop with 85 architects on how to win larger, better projects (and have them come to you). I recorded this quick video message for the Mastermind members and I wanted to share it with you as well. To discover how to set up a marketing system for your firm, visit http://architectwebinar.com .

Oct 28, 2016 • 31min
The Future of the LEED Building Rating System with Charlie Cichetti
Today's guest is Charlie Cichetti, entrepreneur, and CEO of 2 companies in the sustainability consulting industry. In today's episode you'll discover valuable lessons in scaling and growing a business, as well as the latest information on the new LEED building standard, and some predictions about the future of the sustainable building rating movement.

Oct 19, 2016 • 45min
Inbound Marketing for Architecture Firms Part 2
Struggle getting paid what you're worth? Today Ivan Lares from Sea Level Media explains why inbound marketing can be profitable your firm and how it helps your clients see the value of working with your firm. This is the second half of our interview. In this episode you’ll discover: The big blogging mistake that firms make which turns clients away and what to do instead The #1 thing that clients want from your firm right now (Hint: It’s NOT the lowest price!) The most important inbound marketing tactic for small firms to attract new clients without spending a dime Download the Architecture Firm Profit Map at: http://freearchitectgift.com

Oct 11, 2016 • 24min
Inbound and Content Marketing for Architecture Firms
Today we speak with Ivan Lares, the CEO of Sea Level Media about content and inbound marketing for architecture firms. In today's show you'll discover: The dramatic shift that is happening in the way that clients find and vette architecture firms What inbound marketing is and how to make it work for your architecture firm The four types of content you'll want to focus on if your firm is doing content marketing Download the Architecture Firm Profit Map at: http://freearchitectgift.com