
Business of Architecture Podcast
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
Latest episodes

21 snips
Mar 17, 2025 • 45min
621: What Clients Really Value in Architecture (And What You’re Getting Wrong)with Enoch Sears & Rion Willard
Uncover what clients genuinely value in architecture, as misconceptions often cloud architects' understanding. Explore the psychological dynamics behind pricing struggles and how to sidestep common pitfalls in client conversations. Learn why a high-value design can create excitement rather than apprehension about costs. Rion shares a revealing personal anecdote about misreading priorities, mirroring challenges many architects face. Delve into strategies for aligning design offerings with client aspirations, maximizing engagement and investment.

Mar 10, 2025 • 51min
620: Why Clients Delay Payments (& How Architects Can Stop Being Manipulated) with Haritos Sofios of bugleLabs
Harry Sofios, founder of Bugle Labs, shares his insights on improving payment issues in architecture. He discusses how a new software platform can prevent cash flow nightmares and communication disasters. Harry reveals shocking reasons why architects often face delayed payments and offers innovative solutions to streamline client agreements. He also shares a cautionary tale about protecting creative work, emphasizing the importance of accountability in client relationships and how technology can safeguard architects’ interests.

Mar 3, 2025 • 55min
619: The Ugly Truth About Succession Planning: What No One Tells Firm Owners with Phillip Ross of Anchin
Phillip Ross, a CPA and succession planning expert at Anchin, dives into the critical topic of succession planning for architecture firms. He reveals key financial strategies that can significantly enhance a firm's value and outlines common pitfalls that can reduce payout. The importance of cultivating future leaders and the emotional challenges of transitioning leadership are discussed. Additionally, Phillip explores the growing trend of Employee Stock Ownership Plans (ESOPs) and the role of private equity in firm valuations, offering crucial insights for firm owners.

Feb 24, 2025 • 1h 7min
618: Why Architects Are the Perfect Developers with Charlie Kaplan of Gluck+
What if architects didn’t have to rely on developers to bring their designs to life? In this episode, Rion Willard sits down with Charlie Kaplan, principal at Gluck+, to explore a unique business model that gives architects more control, creativity, and financial upside. They discuss how their firm blurs the lines between architect, builder, and developer, leading to incredible efficiencies and design freedom. Charlie shares the origins of this approach, from early hands-on projects to scaling up to multimillion-dollar developments. He reveals the key mindset shift architects must make to succeed in this space and the unexpected ways this model benefits not just the firm but also clients and communities. If you’ve ever dreamed of taking full control of your projects, this conversation will change the way you think about architecture and business. How a simple shift can prevent budget disasters before they happen Why some architects fail when they try to take on development—and how to avoid their mistakes The overlooked skill architects already have that makes them great builders A surprising real estate opportunity hiding in plain sight ► Transcription: https://otter.ai/u/WNms8Gjm5fNT2pcHyG_8lmJhULg?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

Feb 21, 2025 • 4min
Behind the Scenes of a Top Design Firm
Hey architecture fans! This week we're giving you a sneak peek at our upcoming film about Brooks & Scarpa, and it's unlike any architecture story you've heard before. No glossy magazine feature here - just raw honesty about what it really takes to build a powerhouse design firm. From Larry's early days helping his immigrant dad with construction to Angela's mission to transform cities, this power couple shares it all - including why they sometimes have to keep Larry away from construction sites! Join us for this candid look at the creative breakthroughs, near-disasters, and everything in between that shaped one of LA's most innovative architecture firms. Length: 90 seconds Category: Architecture & Design Series: Storylines of Design

26 snips
Feb 21, 2025 • 49min
617: Winning Clients Without Lowering Your Fees: How to Make Your Firm Stand Out with Enoch Sears & Rion Willard
Explore innovative strategies for architectural firms to stand out in a competitive market. Discover how consumer psychology affects pricing and client perceptions. Learn why charging higher fees might attract more clients and the importance of an unforgettable client experience. Delve into powerful lessons from luxury hotels and unconventional industries. Understand the value of building trust through knowledge of clients' business needs and the significance of effective marketing beyond aesthetics.

Feb 17, 2025 • 39min
616: Winning Clients Without Lowering Your Fees: Positioning Yourself for Premium Clients with Enoch Sears & Rion Willard
In a world brimming with architects, standing out is crucial yet challenging. Tired of blending in with the crowd? Discover how traditional differentiators like awards may hold you back. Learn why some surprisingly 'ugly' websites convert better than sleek designs. Uncover the perception issues that architects face and how to overcome them. Personal anecdotes highlight the misconceptions about an architect's true value in a competitive landscape. Transform your approach and attract the right clients without lowering your fees!

Feb 14, 2025 • 50min
615: How the Best Architects Land Clients Without Pitching, Sales, or Proposals with Ed Thompson of Brick & Wonder
What if the key to long-term success in architecture and design wasn’t just great projects, but great relationships? In this episode, Ed Thompson, Director of Brick & Wonder, shares how this unique network is reshaping collaboration in the AEC industry. He reveals the surprising insights behind building a thriving community-driven business and why most firms are missing out on a crucial opportunity. You’ll hear the fascinating backstory of how an ambitious development project led to an entirely new way of thinking about professional relationships. Ed also unpacks the mindset shift needed to go from chasing projects to creating an environment where opportunities naturally emerge. Plus, we explore the hidden power of referrals and why most professionals handle them the wrong way. The unconventional approach keeps top architects, developers, and consultants connected year-round. Why networking events fail—and what actually works to build lasting business relationships. The mistake most professionals make when trying to get referrals (and how to fix it). A simple but powerful shift that turns casual connections into high-trust collaborations. To learn more about Ed, visit his: Website: https://brickandwonder.com LinkedIn: https://www.linkedin.com/in/ejgthompson/ ► Transcription: https://otter.ai/u/HVhtEbcLLPYUILHykWjxn4b8y1g?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

Feb 10, 2025 • 1h 2min
614: Listener Questions, Honest Answers: Fixing the Biggest Challenges in Small Architecture Firms with Enoch Sears & Rion Willard
In this episode, Enoch Sears and Rion Willard tackle some of the most pressing questions from small architecture firm owners. From managing finances to standing out in a competitive market, they share surprising insights that challenge traditional thinking. Along the way, they explore hidden factors holding practices back and reveal strategies for unlocking greater success. Ever wonder if the tools you use are helping or hurting your business? Or why do some firms thrive while others struggle to grow? Enoch and Rion delve into common mistakes architects make and offer fresh perspectives that could change how you approach your practice. Whether you're just starting out or looking to refine your strategies, this episode is packed with thought-provoking ideas. The surprising way architects may unknowingly sabotage their business growth. A simple, often-overlooked strategy that can win you more work right now. Why relying on traditional solutions might be holding you back. A new perspective on balancing creativity and profitability. ► Transcription: https://otter.ai/u/KuL84GPuTt5clHewkOcWXH35AiI?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

Feb 7, 2025 • 50min
613: Why Architecture School Is Failing Its Students with Enoch Sears & Rion Willard
What fuels the cynicism within the architecture profession? In this thought-provoking episode, Enoch Sears and Rion Willard explore an intriguing Reddit thread that sparks a deep dive into the hidden struggles architects face. From dashed expectations of glamour to the reality of long hours and low pay, they examine why disillusionment is so widespread. But amidst the challenges, there’s a hopeful message for those willing to see the opportunities. Hear candid personal stories from Enoch and Rion about their early careers, university experiences, and what they wish they’d known starting out. Discover how architectural education shapes perception and why architects are uniquely equipped for success—inside and outside the profession. This is an episode about peeling back the curtain, questioning norms, and finding empowerment in unexpected places. Why architecture schools might not be what you expect. A surprising career frustration most architects share. What Ivy League marketing can teach architects about business. How transferable skills could change your career outlook. ► Transcription: https://otter.ai/u/5TniwpTci_CGcgABK-1o6oLbyt4?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!