

Tech Powered Luxury
Ashley McDonnell
Welcome to Season 6 of Tech Powered Luxury, brought to you with Azure Communications! You can visit them at www.azurecomm.ie.
Tech Powered Luxury is hosted by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders.
Tech Powered Luxury is hosted by luxury and tech entrepreneur Ashley McDonnell. With 10 years of experience working at the crossroads of luxury and technology, Ashley carved out a career across Paris, Dublin and Geneva, working at LVMH, Dior, Google and luxury group PUIG. The podcast is also taught as a module at leading business and design schools around the world, with the goal to share insightful and actionable stories and experience from industry leaders.
Episodes
Mentioned books

Feb 6, 2023 • 42min
Reclaiming Indian Roots in The Changing Face of Luxury: Shloka Narang
A pastiche rooted in Indian heritage and modern luxury, Shloka Narang’s The Silk Sneaker stepped up from a blogging business to retracing Indian culture for creating content. Furnished with international education and an avid planner, Shloka’s life detoured to emerge as a creative on Instagram. Born in Mumbai and adept to international environment, Shloka set her foot in London to study filmmaking and screenwriting, realising her love for travel and fashion on the way. Her life spiraled when she began blogging that progress to express her love for style and embracing her love for ‘doing something for herself', rooted in India's celebrated fashion topography.For today’s episode, Ashley delves deep into the Indian landscape of fashion to explore why Indian craftsmanship is a preserved art and how fashion embedded with critical thinking is a vantage point for owning yourself and being a creative savant.This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand. Listen to the episode to uncover a Seabody gift code. Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Jan 31, 2023 • 39min
Allegory of Fashion, Nature and Ireland: Aoife McNamara
Aoife's life is an open letter to the world, from the Irish countryside. Mapping fashion to new proportions, bequeathed with a sustainable future, Aoife McNamara imagined a classic combination of fashion, designed from nature. Since its launch in 2020, Aoife chose the planet behind business to create a deferential territory for Irish fashion at her thatched cottage in Adare, her invariable muse. After completing her studies in Paris and New York, Aoife embraced her roots by launching her label online and instantly gained a loyal community before her physical store. Alongside being the ambassador of Clean Coast, Aoife renders her immaculate and responsible articulation of style encrusted with nature, in her cottage flagship store in Adare Main Street, Co. Limerick to give the visitors a kaleidoscopic taste of local Irish culture: art, ideas and stories.Recounting her journey and the meaningful drive with her ‘soil to soil process’, Aoife McNamara and Ashley draw the world to Ireland’s compelling concepts, brought to life from the shores.This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand. Listen to the episode to uncover a Seabody gift code. Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Jan 23, 2023 • 50min
Behind Akash’s Bonafide Beauty Empire: Fable & Mane
Ayurveda’s citadel of wisdom encountered the oblivion of western beauty, with Fable & Mane. From relics of yoga and galvanizing the conscious wellness with mind and body, Ayurveda has an underlying characteristic of achieving irrevocable balance in natural ways. Born from natural spread of plant based ingredients, instilling the salient power of hair care practice and an ode to storytime with hair massage, resides Fable and Mane, since 2020. Founder Akash Mehta, formerly at Dior and Esteé Lauder launched his eponymous brand alongside his sister Nikita Mehta, to transport the magic organic healing of ayurveda to the west and perhaps to break the myth behind the lustrous Asian hair.With Ashley, Akash reveals how he manifested the change, his vision for what is next in the branch of ayurvedic beauty and how to celebrate failure to curate success.This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand. Listen to the episode to uncover a Seabody gift code. Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Jan 16, 2023 • 49min
Ryle Tuvierra: Defining Diversity and Driving Dreams
Ryle is fashion rage. With vibrant dreams and injecting inclusivity in the fashion spectrum, Asian Arabic content creator is a beacon of newness and maximised possibilities. Content? Unmatched. Community? Unrivaled. Slay? Loud.Born in the Philippines, raised in Dubai, Ryle amassed a fashion following for her unique take on unexpected fashion choices, splendid flair with web3 and her collection of visions for her namesake label of jewelry and clothing. With the belief to bring together the singular and diverse talents and fostering a space where everyone fits in, Ryle comes to focus for her fierce embodiment of fashion, steering away from the canonical views.Join Ashley and Ryle in this week's episode to unveil what goes on behind the gram and fashion weeks and understand what's next in the game of digital fashion.This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Jan 9, 2023 • 44min
Snapchat: The Unfiltered Antidote to Luxury by Geoffrey Perez
From a decade of filters, stories and tags to redressing the realm of GenZ, embedded with luxury, e-commerce and virtual marketplace, Snapchat is a story of success and inevitability. A promising application remarked with originality, a disrupting mechanism leveraged on augmented reality, Snapchat is a force of effect and a repertoire for digital marketing. Geoffrey Perez, Global head of luxury at Snapchat demystifies this phenomenon behind Snapchat’s magnified momentum, carving interactive human experience and fortifying fashion by pushing the boundaries of digital reality.In today’s episode, Ashley and Geoffrey break down the beginning of Snapchat’s glory, unfurling candid cases that underpinned the imperative significance of Snapchat in the world of luxury. This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Jan 2, 2023 • 46min
Inside The Media Marketing Engine With Francis Mac Dermot
In the defense of the space between local retailers and campaigns, paid social and social ads, meta ads and customised ads, GladCloud was born as a social media marketing force. A resilient player in the Web3 space, GladCloud aligns the visions of the brand with high-scale marketing strategies that empower, integrate and streamline the flow of digital advertising. Director of global operations of GladCloud, Francis Mac Dermot, drives this hyper-local transition, stimulated by an operational infrastructure for the brands to outgrow their presence, local and beyond.Ahead in this frontier, Francis speaks to Ashley about eliminating communication barriers to fosters a secure space, empowering brands with AI driven solutions and constructing advocacy for luxury brands in local boutiques, in this exclusive conversation. This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Dec 26, 2022 • 49min
Maggie Frerejean-Taittinger: Reinventing French Bubbly
From the cradle of wine making in the south of France, organic, nested in natural processes and … alcohol free, French Bloom ushers an elevated experience in the world of wine. Born from the common thread of sharing precious moments sans alcohol in social soirees, founders Maggie Frerejean-Taittinger & Constance Jablonski responded to these compromising choices with French Bloom. Officially an exclusive partner of Michelin guide, French Bloom's quintessential formulas and eye for elegance, reinvented the sip, upholding the graceful flavors with a subtle nod to inebriation.In this episode, Maggie elaborates on the new phenomenon of mindful consumption, fermentation of forgotten tales of non-alcoholic evenings and the untold art of fine dining with the ideal pairing of wine and food. This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Dec 19, 2022 • 42min
Kim Leitzes: Creating a KOL Empire in China
From Park Avenue New York to the Bund in Shanghai, Kim Leitzes created PARKLU, the leading Chinese KOL - or key opinion leader - platform. The data driven tech company gives luxury brands the keys to unlocking the potential of influencer marketing in the world largest luxury market - China. Discover what influencers you should be following today on Bilili, how Kim arrived in China without speaking a word of Chinese, and how to grow and scale a successful startup, like Kim has with PARKLU, which was recently sold to tech giant, Launchmetrics.This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Dec 13, 2022 • 51min
Oliver Moingeon: Designing a Digital Universe
A burst of vision, acquired codes of hard luxury and imagination abound, Oliver Moingeon’s Exclusible has mastered the fashion metaverse. Carving a niche with NFTs, digital currency and a settling space for brands to extend their identities, Oliver fostered the change, with a modern interpretation of a digital fairy tale. Liberating luxury from the analog past, succumbing to creative verticals of future and upholding the myriad fashion dreams, Oliver ushers a new era of digital relevance, with virtual marketplace at its helm.In this episode, Oliver reflects on his 18 years in fashion between Paris and New York, the limitless spectrum of CRM with digital transformation and the monumental moment of metaverse bedecked with hopes for an unscathed future.This podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.

Dec 5, 2022 • 53min
The Future of Fine Jewellery: How Chupi is Elevating the Online Luxury Experience
Would you wear a lab-grown diamond?Chupi Sweetman-Durney, CEO of Chupi, tells us how she built a luxury jewellery company that is disrupting the industry and serving the modern customer. From carbon-neutral lab-grown diamonds to virtual try-on experiences and even looking towards the development of a virtual jewellery box of NFTs, Chupi is a luxury brand with innovation at its core.Discover Chupi jewellery here: https://www.chupi.comUse the Chupi virtual try-on: https://try-on.chupi.comBook a virtual appointment here: https://www.chupi.com/pages/virtual-appointment?appointmentTake the Chupi engagement ring finder quiz: https://www.chupi.com/pages/the-chupi-engagement-ring-finderThis podcast is sponsored by Seabody, a Kerry-based tech-powered Beauty & Wellness brand.Tech Powered Luxury's social campaigns are powered by GladCloud, an AI-driven social marketing platform. Hosted on Acast. See acast.com/privacy for more information.