
Behind the Numbers: Reimagining Retail
”Behind the Numbers: Reimagining Retail” delves into retail’s convergence with every part of our lives and every part of the digital media ecosystem—from retail media and social commerce to the relationship between digital and physical commerce. Host Sara Lebow sits down with analysts from the Insider Intelligence retail desk to discuss the most interesting trends in retail and ecommerce today.
Latest episodes

Mar 1, 2023 • 23min
Reimagining Retail: What Today’s Customer Journey Looks Like and The Top Personal Frustrations With It | Mar 1, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-what-todays-customer-journey-looks-like-top-personal-frustrations
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.

Feb 22, 2023 • 21min
Reimagining Retail: Which Brands Are Teetering On, Coming Back From, or Going Over The Edge | Feb 22, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge—and how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-which-brands-teetering-on-coming-back-from-going-over-edge
© 2023 Insider Intelligence

Feb 15, 2023 • 28min
Reimagining Retail: Loyalty in the Age of Economic Uncertainty, and The Top 4 Under-the-Radar Loyalty Programs | Feb 15, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
Register for our Attention! Seizing the Retail Media Oppertunity:
https://on.emarketer.com/Attention-Summit-20230303-Reg-Page.html?Source=NEWContent
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-loyalty-age-of-economic-uncertainty
© 2023 Insider Intelligence

Feb 8, 2023 • 30min
Reimagining Retail: Breakout Brands in CPG, and The Reasons for Their Success | Feb 8, 2023
On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence

Feb 1, 2023 • 24min
Reimagining Retail: Where People Will Return Items in the Future, and How Retailers Can Reduce Online Returns | Feb 1, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why returns volume is falling, where people will return items in the future, and what returns look like across the pond. Then for "Pop-Up Rankings," we rank the top five things retailers can do to reduce the volume of ecommerce returns. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Articles mentioned in this podcast:
https://content-na1.emarketer.com/podcast-reimagining-retail-how-walmart-staying-online-shopping-race-with-amazon-what-future-holds
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Microsoft Cloud for Retail helps you build a more resilient retail business with proven, scalable solutions that integrate with the tools you already use. Learn how you can harness your data, delight customers, drive sustainability, and empower your employees with Microsoft Cloud for Retail today.

Jan 25, 2023 • 25min
Reimagining Retail: How Walmart is Staying in the Online Shopping Race with Amazon, and What the Future Holds | Jan 25, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Reports mentioned in this episode:
https://content-na1.emarketer.com/power-of-walmart
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence

Jan 18, 2023 • 30min
Reimagining Retail: Shopping for Xbox and Surface Products, How TikTok Drives Sales, and Store Digitization | Jan 18, 2023
On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence

Jan 11, 2023 • 23min
Reimagining Retail: How the 2022 Holiday Season Went, and What to Look Out For in the Upcoming Q4 Earnings | Jan 11, 2023
On today's episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for "Pop-Up Rankings," we rank the top items to look out for from the upcoming Q4 retailer earnings. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence

Jan 4, 2023 • 29min
Reimagining Retail: 2023 Retail Trends—Inflation’s Continued Effect, Click and Collect’s Popularity, and The In-Store experience | Jan 4, 2023
On today's episode, we discuss the most important retail trends we're watching in 2023: how frugality and value are hollowing out the middle, why click and collect is so popular, why return policies will make or break retail loyalty, and more. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Carina Perkins.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.

Dec 21, 2022 • 23min
Reimagining Retail: The 2022 Holiday Retail Game Show Spectacular | Dec 21, 2022
On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.