
Volunteer Nation
Nonprofit leadership author, coach, and expert Tobi Johnson shares weekly tips to help charities build, grow, and scale exceptional volunteer teams. Discover how your nonprofit can effectively coordinate volunteers who are reliable, equipped, and ready to help you bring about BIG change for the better. Rather than continuing to “do more with less,” achieve abundance for your organization by engaging community talent that helps you do more with more. Society is evolving and so, too, is volunteerism. With over 25 years of experience working in nonprofits, public sector agencies, and grassroots campaigns Tobi is known for her modern “big hat” thinking and straight talk about what it takes to achieve success in today’s world. You will learn how to coordinate volunteers, improve the volunteer experience, recruit volunteers, appreciate volunteers, and do it all more efficiently with the right volunteer management software and digital tools. It’s a mix of interviews and solo shows you’re not going to want to miss. So, if you’re ready to ditch the stress and harness the power of people to fuel your good work, you’re in exactly the right place. Hit subscribe and let’s DO this!
Latest episodes

Jul 11, 2024 • 42min
118. 8 Ways to Make Volunteering Experiences Much Easier
Tobi shares 8 practical ways to simplify volunteering experiences, addressing post-pandemic challenges. Topics include running efficient programs, improving contact methods, offering baby steps for new volunteers, and adding surprise elements to keep volunteers engaged.

Jul 4, 2024 • 42min
117. Beyond the Big Help Out with Ruth Leonard & Rob Jackson
Join Ruth Leonard and Rob Jackson as they discuss volunteer recruitment strategies and creating volunteer personas with Tobi at a workshop in England. They touch on the universality of volunteer management challenges, the importance of people-focused approaches, and leveraging modern marketing strategies for volunteer engagement.

Jun 27, 2024 • 1h 5min
116. New Ways of Thinking About Volunteer Data & Tech with Chris Martin
Tech entrepreneur Chris Martin from TeamKinetic discusses new volunteer data and tech approaches, including AI, open data, and efficient hour tracking. He shares his journey from PE teacher to entrepreneur, highlighting the importance of advanced technologies in volunteer engagement. TeamKinetic aims to simplify volunteering through innovative technologies, emphasizing the need for the sector to adopt tech for seamless participation.

Jun 20, 2024 • 34min
115. Your Quick Guide to Amazing Volunteer Events
Experienced event planner Tobi Johnson shares key tips on organizing engaging volunteer events. Topics include in-person gatherings, setting clear goals, inclusivity, great food, creating a sense of belonging, event logistics, entertainment, and evaluating event success. Tune in for actionable strategies to make your volunteer events memorable!

Jun 13, 2024 • 36min
114. Volunteerism Statistics for 2024: Insights from Our Latest Research - Part 2
Tobi Johnson, expert in volunteer management, discusses the importance of leadership support for volunteer managers, the challenges they face, and the correlation between leadership backing and job satisfaction. The podcast emphasizes the need for a pro-volunteer culture to boost organizational sustainability and community engagement.

Jun 6, 2024 • 39min
113. Volunteerism Statistics for 2024: Insights from Our Latest Research - Part 1
Delving into volunteerism stats for 2024, the podcast discusses the impact of COVID-19 on volunteer capacity, challenges in recruitment & retention, trends in active volunteer numbers & hours. It highlights the importance of understanding organizational goals in volunteer engagement and the need for evolving strategies to manage volunteer programs effectively.

May 30, 2024 • 28min
112. How to Run a Value-Packed Volunteer Q&A
Tobi Johnson, expert in volunteer management, discusses the importance of value-packed volunteer Q&A sessions. She emphasizes making volunteers feel heard, offering relevant information, and gathering insights. Practical tips include leaving ego at the door, showing empathy, and telling stories. The episode aims to enhance volunteer engagement and overall experience.

May 23, 2024 • 25min
111. New Volunteer Orientation: What to Include, What to Leave Out
Tobi Johnson, an expert in volunteer management, shares insights on effective new volunteer orientation. She emphasizes addressing both informational and emotional needs, using confidence-building activities and inspirational storytelling. Tips include avoiding information overload, making unapologetic asks, and fostering commitment through thoughtful orientation processes.

May 16, 2024 • 27min
110. Using Psychographics to Improve Your Volunteer Recruitment Appeals
Explore the power of using psychographics in volunteer recruitment, focusing on values and beliefs to attract the right volunteers. Learn to create personalized volunteer personas based on psychographic data for more effective recruitment appeals, enhancing connections with potential volunteers on a deeper level.

May 9, 2024 • 22min
109. When a Scarcity Mentality Becomes a Habit
Explore the impact of scarcity mentality on nonprofit organizations, emphasizing the need for a shift towards abundance thinking. Learn how investing in resources and leadership enhances volunteer attraction and retention. Discover the consequences of organizational under-resourcing and the importance of recognizing volunteers as valuable resources.
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