Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. User research helps you understand what your customers are looking for on your website, which can guide your content strategy and help you create the right content for them. It offers faster and more meaningful clues than traditional keyword research. Today, Craig discusses user research for SEO. Show NotesConnect With:  Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. As the SEO industry advances and customers demand more efficiency, consolidation of tools and platforms will become increasingly prevalent. This trend is driven by a desire for streamlined solutions that can handle multiple tasks well. Today, Seth discusses the future of SEO tooling. Show NotesConnect With: Seth Besmertnik: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Successful integrations require careful planning, communication, and a focus on cultural alignment. Searchmetrics is Conductor’s second acquisition in 13 months, and they are applying lessons learned from their previous acquisition of ContentKing to make the transition as seamless as possible. Today, Seth discusses how Conductor integrates acquisitions. Show NotesConnect With: Seth Besmertnik: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor’s recent acquisition of Searchmetrics is a prime example of how companies are proactively adapting to these market forces by consolidating resources and pursuing strategic partnerships. Today, Seth discusses why Conductor bought Searchmetrics. Show NotesConnect With: Seth Besmertnik: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans. Show NotesConnect With:  Joshua George: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need to adapt their strategies to remain competitive and ensure they are taking full advantage of the technology's capabilities. Today, Joshua discusses Bard and how it might be evolving in the eCommerce space. Show NotesConnect With:  Joshua George: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your website's SEO can result in a significant loss of traffic and revenue. SEO regression testing is a critical step in ensuring that your enterprise website maintains its search engine rankings and traffic. Today, Karl discusses how to avoid technical issues that could crush your website performance. Show NotesConnect With: Karl Kleinschmidt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you’ll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses the 80/20 growth rule for SEO. Show NotesConnect With: Dan Shure: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by some SEO professionals on optimizing for E-A-T signals, it is still possible for websites to rank without them. This raises questions about the actual significance of E-A-T as a ranking factor. Today, Dan discusses why you should ignore E-A-T. Show NotesConnect With: Dan Shure: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The combination of empathy and data is the key to creating memorable and effective brand storytelling that connects with people. Ultimately, pairing data with empathy enables brands to craft content that resonates with their audience, builds long-term loyalty, and drives better results. Today, Sarah discusses SEO data and empathy for storytelling. Show NotesConnect With: Sarah Panus: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.