Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting brand awareness - it's a dynamic marketing strategy that encompasses content creation, distribution, and brand impressions. As such, the evaluation of success and setting of goals for SEO is a continuous process of improvement. Today, Justin discusses goal setting for SEO. Show NotesConnect With: Justin Seibert: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike King, Founder and Managing Director at iPullRank, talks about the Yandex source code leak. Yandex, much like Google, encompasses a vast array of services including email, maps, images, and videos, among others. As such, the recent source code leak of Yandex provides a unique opportunity to gain insight into the workings of a modern search engine by examining the codebase. Today, Mike continues the discussion on the Yandex source code leak and what it means for SEO. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike King, Founder and Managing Director at iPullRank, talks about the Yandex source code leak. Yandex, the world’s fourth largest search engine, suffered a major source code leak when a former employee published parts of the company’s internal repository online. While Yandex isn’t Google, there is a lot SEOs can learn about how a modern search engine is built from reviewing the codebase. Today, Mike discusses the Yandex source code leak and what it means for SEO. Show NotesConnect With: Mike King: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Though 2023 just started, the tech industry has already laid off 50,000 people, and that number is expected to grow. Even Google recently laid off 12,000 individuals as the tech industry continues to deal with financial challenges. Today, Jordan talks about what Google's layoffs mean for search. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google is no stranger to lawsuits, and in 2023, the situation is no different. Now the Department of Justice is calling for Google to split up its ad business citing Google's monopolization of the digital advertising industry. Today, Jordan talks about the Department of Justice going after Google. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks through his team's SEO hiring database to understand who's making moves in the SEO space. Tech layoffs have had a significant impact on the job market, and the SEO industry is no exception. However, there are still some great opportunities at agencies and large enterprises for recently laid-off SEOs. Today, Tyson discusses who's hiring in the SEO world. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. To create landing pages that convert, it is important to focus on clarity, relevance, and trust-building elements. However, a common error is adding distractions that divert the customer from taking the desired action. Today, Jesse discusses the winning formula for landing pages. Show NotesConnect With: Jesse Tutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jesse Tutt, Founder and CEO of Guru SEO and Web Design Services, talks about building and implementing a successful SEO agency. Jesse Tutt is a seasoned entrepreneur, having established ventures in eCommerce, virtual tourism, and software development, bringing a diverse skill set to his successful SEO agency. With a wealth of experience and expertise, Tutt has positioned his agency as a leader in the field. Today, Jesse discusses building a successful SEO agency. Show NotesConnect With: Jesse Tutt: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kyle Roof, Founder of PageOptimizer Pro, talks about the value of an SEO agency. When Google gets to a website, it can’t determine legitimacy just by looking at it. Instead, Google has to find different signals within the site to understand what it is about so that it can drive relevant traffic to the website. Today, Kyle goes through an on-page SEO site teardown of the MarTech podcast website. Show NotesConnect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kyle Roof, Founder of PageOptimizer Pro, talks about the value of an SEO agency. Many business owners typically consider selling their company when it is no longer generating profit or has experienced a decline in performance. However, most buyers are seeking companies that are in a state of growth, as they are looking for opportunities to continue that upward trajectory without having to actively manage the day-to-day operations of the business. Today, Kyle discusses why he sold his agency. Show NotesConnect With: Kyle Roof: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.