Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jason Lax, SEO Global Lead at SAP, explores enterprise SEO. Collaboration and success across a large organization can be challenging, but it's crucial for companies to thrive in today's fast-paced business world. By leveraging technology, embracing change, and providing easy access to information, enterprises can achieve SEO success and future-proof their strategies. Today, Jason discusses how to create collaboration and success across an enormous company. Show NotesConnect With: Jason Lax: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Thus far, the helpful content updates rolled out by Google haven’t resulted in any catastrophic shifts in rankings for websites and brands. However, we could be on the verge of a major core update that will impact more sites across more categories than we've seen so far. Today, Jordan discusses Google's helpful content update update. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. People are turning to ChatGPT to answer questions they would typically search on Google, but it is unlikely that ChatGPT will fully replace Google Search at present. However, the integration of ChatGPT with Microsoft's resources could potentially revolutionize the way users search for and interact with information on the web. Today, Jordan examines whether ChatGPT is going to eat Google’s lunch. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, Co-Founder and CEO of Previsible, discusses what’s happening in SEO news. Although ChatGPT has received attention in recent headlines, further analysis reveals that it still has limitations in its use for SEO. To truly maximize its potential, it requires that individuals and organizations are able to marry ChatGPT with real data and insights. Today, Jordan calls BS on ChatGPT’s SEO impact. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting. Show NotesConnect With: David Tile: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their website – all while maximizing their return on investment. Today, David discusses SEO and content marketing in a recession. Show NotesConnect With: David Tile: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. SEO has traditionally been viewed as a performance marketing channel, focused on driving direct sales and conversions. Instead of solely relying on traditional marketing channels like TV and social media, it's becoming increasingly important to consider SEO as a brand channel, influencing brand awareness, perceptions, and loyalty through strong search rankings. Today, Geoff discusses how SEO impacts your brand. Show NotesConnect With: Geoff Atkinson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. HTTP 103 is a recent protocol for web page loading that prioritizes the content that matters to the user, allowing for faster perceived page load time. Its implementation requires the work of a developer, as it is a technical task that involves changing the HTTP protocol. Today, Geoff discusses why HTTP 103 is the new black. Show NotesConnect With: Geoff Atkinson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be underestimated in SEO and PR/communications strategy. They are seen by Google as a vote of credibility for a website and those who value them and incorporate them into their overall strategy have seen positive results. Today, Justin discusses the overlap between SEO and some other marketing channels. Show NotesConnect With: Justin Seibert: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analytics 4 (GA4), you will miss out on collecting new data. Although Google Analytics provides a simple migration tool for basic websites, it may not be sufficient for complex sites with extensive measurement needs. Today, Justin discusses why custom Google Analytics 4 (GA4) for implementation is a must. Show NotesConnect With: Justin Seibert: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.