

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
I Hear Everything
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Episodes
Mentioned books

Jul 14, 2020 • 13min
Does Paid Search or SEO Impact EPS More?
This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 2 of our conversation, we're going to discuss if paid search or SEO impact EPS more. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 13, 2020 • 18min
Correlation between EPS & SEO?
This week we're going to publish an episode every day, discussing how and why your SEO efforts are correlated to your company's earnings per share. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO and content marketing platform that helps enterprise scale businesses, monitor their online presence and make data driven decisions. In part 1 of our conversation, we're going to discuss correlation between EPS and SEO. Show NotesConnect With:Doug Bell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 10, 2020 • 14min
Evaluating your Technical SEO Foundation -- Kathy Brown // Searchmetrics
Today we're going to talk about technical SEO. Joining us today is Kathy Brown, who is a Senior SEO Consultant at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better, more data driven decisions. In part 2 of our conversation, we're going to discuss how to evaluate your technical SEO foundation. Show NotesKathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 9, 2020 • 16min
Changes in Technical SEO -- Kathy Brown // Searchmetrics
Today we're going to talk about technical SEO. Joining us today is Kathy Brown, who is a Senior SEO Consultant at Searchmetrics, which is an enterprise grade SEO and content marketing platform that helps marketers make better, more data driven decisions. In part 1 of our conversation, we're going to discuss changes in technical SEO. Show NotesKathy Brown: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 8, 2020 • 11min
Image Search & Stock Photography -- Jordan Koene // Searchmetrics
Today we're going to be talking about image search. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show Notes Connect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 7, 2020 • 14min
PLAs & the Overlap Between SEO & SEM -- Jordan Koene // Searchmetrics
Today we'll be discussing product listing ads and the overlap between SEO and SEM. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 6, 2020 • 16min
What the Heck Is a Web Vital? -- Jordan Koene // Searchmetrics
Today we'll be doing an SEO case study looking at websites. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show NotesConnect With:Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 3, 2020 • 17min
Preparing Your SEO for Another SIP -- Tyson Stockton // Searchmetrics
Today, we're going to talk to you about what we've seen related to the COVID-related shelter in place and how you as an SEO can and should be preparing for another shelter in place if it should happen. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. In today's episode, we're going to discuss how COVID has impacted the SEO community and how you can be preparing for a potential, another shelter in place. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 2, 2020 • 20min
June Winners & Losers -- Tyson Stockton // Searchmetrics
Welcome to our June, 2020 edition of Winners and Losers on the Voices of Search Podcast. Today, we're going to take a look back on the month and talk about the trends behind some of the biggest movers, shakers, and slackers in the SEO world. Joining us is Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 30, 2020 • 15min
An Authority "Non-Content" Audit -- Mike King / iPullRank
Today we're going to talk about why content alone isn't enough to master SEO. Joining us is Mike King, the Founder and Managing Director of iPullRank, which is a digital media marketing studio that produces great results for their clients through a strategy first approach to content marketing analytics, social media search engine optimization, and a host of other services. In part 2 of our conversation, we discuss some of the external factors that influence your SEO performance. Show NotesConnect With: Mike King: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


