Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Searchmetrics’ VP of Strategy, Tom Wells, concludes discussions on the power of SEO across all marketing channels. In an age where data collection volumes are high, brands need help when trying to understand search data. Currently, tools and companies exist to optimize this process. Today, Tom highlights the use of search data in decision making outside of SEO. Show NotesConnect With: Tom Wells: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show NotesConnect With: Tom Wells: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Global SEO Lead at Square, Sebastien Edgar, wraps up discussions on SEO localization and intent. Understanding user intent is already a complicated issue. Add a language barrier, and it can seem near impossible. Today, Sebastian explains how to optimize for user intent in your SEO globalization efforts. Show NotesConnect With: Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Global SEO Lead at Square, Sebastien Edgar, looks into some of the operational tactics for international enterprise expansion. When it comes to market expansion, SEOs have to do their homework. What pages should be translated from your website for the new site? Which pages shouldn’t make the cut? Today, Sebastien tackles making market expansion a reality. Show NotesConnect With: Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sebastien Edgar, Global SEO Lead at Square, discusses strategies for international expansion. As the world becomes more digitally native, brands who wish to stay ahead of the curve are looking to expand into new markets. But this process can be complicated. So, today, Sebastien provides his roadmap to SEO localization and international expansion. Show NotesConnect With: Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Owner at Incrementors, Shiv Gupta, wraps up his discussion on the future of voice search. People are getting more comfortable with the idea of conversing with devices. They’re talking to their phones the most and Google has taken note. Today, Shiv offers survival tips for the 2022 voice search revolution. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shiv Gupta, Owner at Incrementors, discusses the future of voice search. Alexa, Cortana, and Siri have become an integral part of a lot of our daily lives. While voice search is steadily being adopted by more people, its SERPless nature complicates the job for SEOs. Today, Shiv outlines how voice search will impact SEO in 2022. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pearl Lemon’s Founder, Deepak Shukla concludes his thoughts on SEO’s current state. Topical content is undeniably useful in terms of generating leads and traffic. But there is no one size fits all when it comes to targeting. Deepak gets into why topical content may not be a good use of your time. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Pearl Lemon, Deepak Shukla, continues the discussion on the importance of reputation management. On one hand, reviews equal customer engagement, which equals pleasing the algorithm. On the other hand, they aren’t guaranteed, even if you offer excellent service. Deepak tackles why reviews may be your biggest waste of time. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deepak Shukla, Founder of Pearl Lemon weighs in on what works and doesn’t in SEO. Let’s face it, buyer decisions are influenced by reputation. Which means it’s up to SEOs to manage their clients’ reputations online to drive sales. Deepak breaks down why reputation management is SEO’s number one failure. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.