Prioritizing Organic Search over PPC -- Tom Wells // Searchmetrics

Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show Notes

Connect With: 

• Tom Wells: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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