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Crypto, Events Spaces, and Trust in Media | Jason Yanowitz, Blockworks
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Why podcast growth is hard
The biggest challenge for podcasters is the lack of native distribution. Unlike platforms like YouTube, where users can easily discover new shows, podcast discovery often relies on external sources such as Twitter, newsletters, or word-of-mouth. Previously, most podcast listens came from RSS feeds like Spotify and Apple, but now YouTube generates a significant number of listens. Podcasters see YouTube as a valuable platform for acquiring new users, as it provides access to a wider audience. However, the challenge lies in converting these YouTube listeners into loyal podcast subscribers through the RSS feed.
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