"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Crypto, Events Spaces, and Trust in Media | Jason Yanowitz, Blockworks
Sep 20, 2023
01:03:35
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Quick takeaways
- Block Works focuses on providing high-quality information in the crypto industry through various channels such as newsletters, podcasts, and news journalism.
- Building a podcast network with multiple shows helps Block Works diversify its audience and cater to different segments.
Deep dives
Block Works: A Media and Information Brand in Crypto
Block Works is a fast-growing media and information brand in the crypto industry. Their original thesis was based on the belief that crypto would become a large institutional asset class, attracting a growing number of investors who would require better and high-quality information. Block Works provides this information through various channels such as newsletters, podcasts, and hard-hitting news and journalism. With a focus on both top-of-funnel and bottom-of-funnel content, they aim to meet the needs of retail consumers as well as professional money managers. The goal is to generate revenue through sponsorships, ads, and subscriptions.
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