Erik sits down with Jason Yanowitz, the co-founder of Blockworks, an events and crypto-media company, as well as the host of the podcast Empire. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires and use code MEDIAEMPIRES for 20% off individual plans.
In this episode Jason and Erik discuss podcast networks, trust in the media world, building audiences, and much more.
Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co
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RECOMMENDED PODCAST:
🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs
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SPONSOR:
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.
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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.
TIMESTAMPS:
(00:00) Episode Preview
(02:01) Evolution of BlockWorks
(03:35) Categorizing types of crypto information
(05:12) Where the revenue comes from
(07:13) Blockworks in five years
(09:07) Building media companies in fresh ways
(15:55) Building in fast-growing spaces like crypto and AI
(20:05) Psychedelics podcasts and newsletters
(21:33) B2B events businesses centered around creators
(24:30) Investing in multiple channels
(28:00) Niches make riches
(31:26) Essentials in events
(33:57) Content or sponsorship first?
(35:20) The dirty secret of the conference business: Bigger is better
(38:10) Building, growing, and maintaining multiple feeds
(43:36) Long term business values of podcasts
(45:00) YouTube is essential for podcasts
(46:30) Newsletter Models
(48:46) Finding white space in crypto media
(52:32) Trust in Media
(54:25) Perseverance & good teams will win
(56:48) Building an executive team for a media company
(58:35) Advice for growing media companies
LINKS:
Blockworks: https://blockworks.co/
X / Twitter:
Jason: @JasonYanowitz
Erik's Twitter: @eriktorenberg
Music Credit: L1U1KU2OUDVEVMON
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition